We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission Here’s our process.
Healthline only shows you brands and products that we stand behind.Our team thoroughly researches and evaluates the recommendations we make on our site. To establish that the product manufacturers addressed safety and efficacy standards, we:
- Evaluate ingredients and composition: Do they have the potential to cause harm?
- Fact-check all health claims: Do they align with the current body of scientific evidence?
- Assess the brand: Does it operate with integrity and adhere to industry best practices?
Persona Nutrition is a vitamin subscription company that offers personalized product recommendations based on the results of an online questionnaire.
Boasting an extensive selection of vitamins, minerals, antioxidants, and herbal supplements, Persona Nutrition provides all the tools you need to customize your routine.
Supplements are conveniently packaged in daily envelopes and delivered right to your door.
This article takes an in-depth look at Persona Nutrition, including how it works, how much it costs, and whether you should try it.
A note on personalized vitamins
Persona Nutrition offers personalized vitamins, which are customized supplements made for you based on the results of a health questionnaire.
As the questionnaire doesn’t replace the guidance of a qualified health professional, it’s important to talk with a healthcare professional before taking any new supplements.
While Persona Nutrition prioritizes quality and performs on-site testing, the company does not disclose the exact amount of each ingredient in its proprietary blends, and its products are not third-party certified for quality and accuracy.
Persona Nutrition is a vitamin subscription service that provides personalized daily supplement packs.
The company uses a simple assessment to collect information about your medical history, diet, exercise regimen, and health goals. It then provides product recommendations tailored to your needs.
You can also customize your monthly subscription by selecting products from the marketplace that meet your specific health concerns.
Each order contains a 28-day supply of supplements, which are divided into individual daily packets for added convenience.
Persona Nutrition also has a team of nutritionists, including individuals with undergraduate degrees in nutrition and registered dietitians, and provides free consultations for subscribers seeking personalized health advice.
- online health assessment provides personalized product recommendations
- daily vitamin packs may be more convenient than taking multiple supplements individually
- wide selection of products
- products tested in-house to ensure safety and purity
- includes free consultation with nutrition team
- supplements not third-party tested or certified
- exact amounts of ingredients in proprietary blends not disclosed
- online health quiz may not consider all health conditions or medications
- may be more expensive than purchasing individual supplements
Persona Nutrition offers a variety of supplements that you can mix and match to create your own custom daily vitamin packs.
You can filter supplements based on specific health concerns, including weight loss, inflammation, and brain, digestive, and joint health.
Some examples of products offered are:
- calcium citrate
- digestive enzymes
- fermented ginseng
- milk thistle
- omega-3 fatty acids
- prostate support
- vitamin D
The company also makes Essential Packs, which are daily packs that contain 3–5 supplements specially curated to address specific health concerns, such as pain, sleep, stress, energy, weight loss, or immunity.
In addition to daily vitamin packs, you can purchase several types of gummies, powders, and bottled supplements, including collagen peptides, immune boosters, and multivitamin gummies for kids and teens.
Persona Nutrition works with trusted suppliers to source ingredients that are high quality, safe, and effective.
Products are tested multiple times throughout production and carefully inspected to ensure accuracy and purity.
However, the supplements are not certified by a third-party company.
Apart from certain products that contain proprietary blends, most of Persona Nutrition’s supplements include detailed information on the types and amounts of specific ingredients they contain, along with their nutritional value.
The company also clearly labels products that are vegan, vegetarian, made without genetically modified organisms (GMOs), or free of common allergens such as peanuts, shellfish, soy, yeast, and dairy.
Persona Nutrition can be an easy and effective way to increase your intake of certain vitamins and minerals.
Because the recommendations are catered to your needs, Persona Nutrition can address specific health concerns or issues that are most important to you.
Additionally, the company has a team of experts on its medical advisory board, and it analyzes research to select supplements that are high quality and effective.
The company also provides detailed information on the science-backed benefits of each product in its marketplace, along with a summary of the available research.
Still, keep in mind that some supplements may have more evidence to support their health claims than others, depending on the specific ingredients they contain.
It’s also important to note that the online questionnaire offered by Persona Nutrition shouldn’t be used as a replacement for a comprehensive medical consultation with a healthcare professional.
Prices for Persona Nutrition vary depending on the supplements you select, with prices ranging from $0.06–$1.83 per daily serving.
For reference, here are the prices for a 4-week supply of each Essential Pack:
- Men’s Ultra: $54.99
- Women’s Ultra: $67.99
- Energy: $21.99
- CBD Stress: $73.99
- Beauty Within: $66.99
- Weight Loss Support: $40.99
Keep in mind that Persona Nutrition offers discounted rates for your first month, as well as for recurring monthly subscriptions.
There’s also a shipping fee based on your location.
As of the time of publication, Persona holds a rating of 4.4 out of 5 stars on TrustPilot, based on 6,936 customer reviews.
Most online reviews from customers are positive, with many noting that the vitamin packs are simple and convenient. Others also report that the customer service team is helpful in resolving issues quickly and making personalized product recommendations.
In less favorable reviews, customers report being dissatisfied with the pricing or packaging of the supplements. Some customers also say the products didn’t work for them or didn’t cause any noticeable health benefits.
Persona is not currently accredited by the Better Business Bureau.
However, they currently hold an A- rating, which is based on factors like the company’s complaint history, how long they’ve been operating, their business practices, and whether there are any licensing or government actions against them.
Since 2021, Persona Nutrition has also been involved in a lawsuit with Persona Cosmetics regarding trademark infringement, which is still pending.
In addition to Persona Nutrition, several other subscription-based supplement services are available.
For example, Care/of is a supplement delivery company that specializes in vitamins, minerals, herbs, and probiotics intended to boost your health.
Like Persona Nutrition, Care/of encourages customers to take a simple assessment on its website to collect information and provide personalized product recommendations.
However, in addition to daily vitamin packs, Care/of offers a line of bottled supplements that is available at Target.
Ritual is another subscription service that delivers monthly packs of multivitamins directly to your door.
Unlike Persona Nutrition, Ritual doesn’t provide personalized recommendations. Instead, the service offers multivitamins specifically for men, women, and children of all ages.
Compared with similar companies, Ritual tends to be more transparent about its ingredient sourcing.
Certain products that Ritual offers are also verified by USP, a third-party organization that tests supplements for quality, purity, and potency.
• protein powders
• specialty supplements
|• creates curated vitamin packs using an online quiz|
• individual daily packs may be more convenient than taking multiple supplements
• offers a variety of products
• tested in-house for purity
|• not tested by an independent lab|
• health assessment may not consider all health conditions and medications
• can be more expensive than buying individual supplements
• exact amounts of ingredients in proprietary blends are not disclosed
• protein powders
• specialty supplements
|• third-party tested|
• offers online assessment with personalized product recommendations
• tested in-house for quality and purity
• provides wide selection of supplements
• includes daily vitamin packs for added convenience
|• shipping fee for orders under $20|
• online quiz doesn’t account for all health conditions and medications
• prenatals and postnatals
• protein powders
|• transparent about ingredient sourcing|
• third-party tested
• some products verified by USP
• all products are vegan-friendly and free of gluten and major allergens
|• doesn’t provide personalized product recommendations|
• limited customization options
• multivitamins don’t contain as many vitamins and minerals as other brands
As Persona Nutrition provides personalized recommendations based on your needs, it can be a good option for those who are looking to revamp their supplement routine but unsure about what to buy.
With monthly subscriptions and daily vitamin packs, it can be a convenient and easy alternative to purchasing supplements individually.
Persona Nutrition also provides free consultations from nutritionists, making it a good choice if you’d like more detailed health advice.
However, although Persona Nutrition tests and inspects all products thoroughly, the products are not currently certified by a third-party organization like USP or NSF International.
Additionally, a Certificate of Analysis (CoA) is not available for any of the company’s supplements. This document ensures that products meet the required specifications.
Generally, when shopping for supplements, these are important factors to look for to ensure that you’re getting the highest quality products possible.
Finally, remember to talk to your doctor before adding supplements to your routine, as some products could interact with medications and may not be suitable for those with certain health conditions.
Which is better, Persona or Care/of?
Both Persona Nutrition and Care/of use an online health assessment to curate a daily supplement routine tailored to your needs.
However, Persona Nutrition offers a wider selection of products and includes free consultation with their team of nutritionists, which may be an important consideration for some.
On the other hand, Care/of provides more detailed information about the sourcing of all ingredients they use, as well as the research behind each formulation.
Some Care/of products can also be purchased individually at Target, which may be preferable for those who don’t want to commit to a monthly subscription.
How to choose the right vitamin brand?
Be sure to look for a brand that offers products to fit your health goals, dietary restrictions, and budget. If possible, opt for brands that test their products to ensure safety, strength, and quality and are certified by a third-party organization such as NSF International or USP.
Additionally, consider whether you prefer buying supplements individually or using a subscription-based service such as Persona. While subscription services can be more convenient, some may also be more expensive.
Are Persona Nutrition Vitamins FDA-approved?
Because the Food and Drug Administration (FDA) does not regulate supplements in the same way as medications, products from Persona Nutrition are not FDA-approved.
However, all supplements from Persona Nutrition are manufactured in a facility that adheres to Current Good Manufacturing Practices established by the FDA to help ensure safety.
Persona Nutrition offers convenient subscription plans with daily vitamin packs curated just for you.
With a variety of supplements to choose from, it can be a great way to enhance your health and ensure that you’re meeting your nutritional needs.
It could also be a good option if you’re just getting started with supplements and seeking individualized product recommendations tailored to you.
Still, make sure to talk with a healthcare professional before placing your order.