Ad & Sponsorship Policy
Written by the Healthline Team. March 2018
Healthline’s mission is to be your most trusted ally in your pursuit of health and well-being. We’re committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward the best possible health outcomes for you and your family.
Healthline receives funding from advertisements, sponsored content, and other partnerships, such as affiliate programs. The reality is that funding from our advertisers allows us to cover more conditions and provide more powerful experiences, including video, animations and input from a range of experts. Be assured that we’re absolutely inflexible about our editorial autonomy. Other than input about broad topic areas, we never allow sponsors to influence the content we create.
1. We choose the ads.
We maintain sole discretion for determining the types of ads that will be accepted and displayed on Healthline.com. We reserve the right to reject, cancel, or remove any ads from Healthline.com, at any time and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of ads on Healthline.com.
2. We don’t endorse any products.
Although products may appear on our site, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised, or for the company that manufactures, distributes, or promotes these product(s) or service(s).
3. We will not accept certain types of ads.
We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor taste. Pharmaceutical advertising is only accepted for approved indication(s) as determined by the Food and Drug Administration (FDA). Advertised products must be in market and readily available. Healthline will not permit, at any time, the placement of any ad for harmful, illegal or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or disability. Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, or the simulation of news or an emergency. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.
4. We clearly distinguish ads from editorial content.
In every instance, we maintain a distinct separation between advertisements and editorial content. All ads on Healthline.com are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser’s site or to a sponsor’s resource center on Healthline.com. Sponsored resource centers are labeled as such, with the name of the sponsoring entity displayed.
5. We clearly distinguish between sponsored and nonsponsored content.
From time to time, we seek sponsorships from trusted and credible research organizations, manufacturers, and other service providers. Sponsorships provide financial benefit to Healthline, but also benefit our users by providing current information on health services, medications, and treatments. Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial staff. When content is provided by or influenced by a named sponsor, we take meaningful steps to ensure our users will not confuse that sponsored content with Healthline’s own original editorial content. Here are the types of sponsored content Healthline presents:
- Sponsored content: Sponsored content refers to content that is created by Healthline covering a topic area that is relevant to an advertiser. Healthline has sole editorial control, and no advertiser has any input into the content beyond the broad topic area. Sponsored content will be labeled in one of the following ways: “sponsored by our partners,” “sponsored by,” “from our sponsor,” or “brought to you by.”
- Co-branded content: This content is created in partnership with our sponsor and may have a sponsor logo on the page, article, video, or other content. The content adheres to Healthline’s editorial guidelines and may include products, promotions or links to an advertiser’s site. In some cases, a portion of the content will be created, or directed by an advertiser. Co-branded content will be labeled with the sponsors logo, as well as the following text: “Made in partnership with BRAND NAME.”
- Brand pages: Healthline may host webpages that present content that is created by our sponsors or advertisers. This content is not created by Healthline, and does not undergo an editorial or medical review by Healthline. These pages are hosted as a viewer resource, and are not meant to imply recommendations or endorsements. Brand pages are labeled: “Paid for by.”
- Native advertising: Native advertising refers to links or ads that link to other content. These links may direct users to other content on Healthline, or may link to an advertiser or sponsor owned page. These links are displayed in the space between paragraphs of a Healthline article, along the right side of a content page and/or at the bottom of a page below an article or other content. In cases where links direct viewers to co-sponsored content, brand pages or sponsor owned web pages, such links will be labeled with one or more of the following: “Sponsored,” or “Paid for by.”
- Social media posts: Healthline may present advertising messages, advertisements or sponsored posts in its social media channels. These advertisements will be labeled “#ad” and may also include “#sponsored,” “#PartnerPromotion,” or “#HLsponsor.”
6. We clearly distinguish content that is part of a cobranded program.
Occasionally Healthline will work with products, services or organizations that align with our mission. Healthline vets these products, services or organizations for quality and only present what we feel is valuable to and in the best interest of our users. Healthline receives a payment when users purchase, or sign up for the product or service but is not responsible for providing the products or services. Content in these programs is not created, or medically reviewed by Healthline. Any partner content will be labeled with the following language, “Healthline and our partners may receive a portion of revenues if you make a purchase using a link above.” Partner pages may also include a “what’s this” link that takes users to a page that explains the nature of the partnership.