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DIFF Eyewear is an American company that offers high quality eyeglasses at affordable prices.

The company creates chic, stylish frames while staying true to the company vision — to promote social accountability through charitable contributions.

DIFF Eyewear uses high quality materials to create eyeglasses and sunglasses. The modern, trendy frames are infused with the perfect amount of polished elegance, allowing them to fit seamlessly into your wardrobe without taking center stage.

What’s more, DIFF is a socially conscious brand committed to creating a positive impact on the world.

DIFF partners with several eye health organizations — including Sightsavers, Eyes on Africa, and Restoring Vision — that provide vulnerable populations with eyeglasses, eye exams, surgeries, and medicine.

Plus, for every pair of sunglasses sold, DIFF donates a pair of reading glasses to someone in need. Since 2015, the company has donated over 1.5 million pairs of reading glasses to underprivileged individuals.

DIFF Eyewear pros

  • modern, sophisticated designs
  • high quality frames and lenses
  • affordable celebrity collaboration collections
  • charitable contributions provide vision care and eyeglasses to populations in need
  • free shipping on orders of $115 and over
  • affordable $15 cost for a 2-year protection plan that covers accidental damage

DIFF Eyewear cons

  • you can’t return prescription eyewear
  • progressive, multifocal, or bifocal lenses are unavailable
  • no virtual try-on or test-at-home option
  • poor customer service reviews
  • you’re unable to use insurance, flexible spending accounts (FSA), or health savings account (HSA) cards

Eyeglass frames

DIFF offers hundreds of self-designed eyeglasses in men’s and women’s styles. You won’t find any name-brand eyewear in their selection.

Each pair is cut from a single acetate sheet to create comfortable, flexible frames.

If you’re looking for a more daring, whimsical look, the company also collaborates with celebrities and renowned brands to create unique sunglass and eyeglass collections.

For tailored recommendations based on your style, face shape, and frame preferences, try the quiz on the DIFF website.

DIFF doesn’t offer a virtual try-on or test-at-home option.

Here, you can also find blog posts teaching you how to take glasses measurements and how to measure your pupillary distance (PD).

Eyeglass lenses

DIFF offers prescription eyeglasses, reading glasses, and sunglasses, as well as nonprescription blue-light-blocking glasses.

You can fit your frames with standard single-vision lenses, crafted using durable, premium, scratch-resistant polymer. These lenses can be upgraded with blue-light-blocking, photochromatic, extra thin, or polarized features.

Unfortunately, DIFF doesn’t fill all prescriptions, only single-vision glasses with prescriptions ranging from -10.00 to +5.00 sphere and -4.00 to + 4.00 cylinder. Further, the company doesn’t offer progressive, multifocal, or bifocal lenses.

Other products

Besides eyeglasses, DIFF offers eyewear accessories like handmade pouches, travel cases, and vanity cases.

You can also browse their collections of designer hair claws, earrings, or limited-edition sunglass chains handmade by female artisans in Tegucigalpa, Honduras.

Most DIFF eyeglass frames, including single-vision prescription lenses, cost between $98–$105.

Blue-light-blocking or thinner lenses cost an additional $35. You’ll pay an extra $50 for polarized sunglasses and $100 for photochromic lenses.

Occasionally, DIFF offers a “buy one, get one free” option for certain frames. Sometimes, this special applies to clearance glasses too, which can equal large savings.

Does DIFF Eyewear take insurance?

DIFF doesn’t accept vision insurance, flexible spending accounts (FSA), or health savings account (HSA) cards.

Still, you may request an itemized receipt to submit to your insurance company for reimbursement.

In-person shopping

If you prefer in-person shopping, select DIFF glasses, sunglasses, and blue light glasses are available in boutiques and department stores like Nordstrom, Dillard’s, and Kohl’s. If you buy optical glasses in these stores, you’ll need to fit them with prescription lenses elsewhere.

Even if you plan to purchase DIFF frames online, it can still be a good idea to visit a few in-person stores first. This way, you can try on a few frames to see how they look and feel.

Online ordering

To order prescription glasses online, you’ll need to upload an image file of your current valid prescription. It must include the date of service as well as your doctor’s name, information, and signature.

If you’re already in the DIFF system, you can simply locate your on-file prescription.


Non-prescription purchases are processed within 24 to 48 hours. Meanwhile, it can take up to 21 business days to process prescription orders.

DIFF offers free shipping for orders of $115 and over. Unless otherwise requested, orders are shipped using USPS First Class or equivalent. You’ll receive an email with tracking details once your order is shipped, and you can expect to receive your order within 4 to 9 days.

International orders are processed within 24 to 48 hours and shipped using DHL Global Mail unless otherwise specified. Depending on your location, expect to receive your order within 2 to 5 weeks. You are responsible for any duties, taxes, or tariffs imposed by your country.

DIFF provides a 14-day exchange policy for prescription glasses and a 30-day return or exchange policy for nonprescription eyewear. Refunds are subject to a $6 return fee.

All glasses come with a 1-year warranty that covers manufacturing defects. Plus, for $15, you can purchase a 2-year protection plan that covers accidental damage.

To initiate an exchange, return, or warranty claim, get in touch with DIFF via the contact form on their website.

DIFF Eyewear has a Trustpilot rating of 2.4 out of 5, which is poor.

The company has a B- rating from the Better Business Bureau (BBB) and is not BBB-accredited. On the BBB, DIFF also has a poor customer review rating, landing at just 1.6 out of 5.

Customers on these sites complain that it’s not possible to speak to a live representative from the company, that customer service agents don’t respond to messages, or that they’ve received canned responses that aren’t helpful or relevant.

Further, some customers report issues related to incorrect prescriptions, delayed shipments, and the overall return and exchange process. A few reviewers even received damaged or incorrect eyewear.

Meanwhile, reviews on the official DIFF Eyewear website are mostly positive.

If DIFF Eyewear doesn’t offer what you’re looking for, but you’d still like to support a socially conscious business, check out these alternative brands.

Best online retailer with a charitable cause: Coastal

Coastal is an online eyewear retailer that offers inexpensive, mid-range, and designer eyewear in men’s, women’s, and kid’s styles.

The company is committed to improving eye health, access to eyewear, and eye care for individuals in need. That’s why Coastal donates a pair of eyeglasses to someone in need with each purchase. To date, they’ve donated more than half a million pairs.

Shop now at Coastal

Best sustainable, socially conscious brand: Genusee

Committed to creating jobs for diverse populations in Flint, Michigan, Genusee is an eco-friendly brand that uses recycled plastic water bottles to create prescription eyeglasses and sunglasses.

Genusee’s signature frames feature oversized circular lenses that flatter many face shapes and features.

Shop now at Genusee

Best eco-friendly brand if you prefer to shop in store: Eco Eyewear

With an eye on the environment, Eco Eyewear creates frames using recycled ocean plastic, recycled metal, and bio-based materials like castor seeds. Plus, the company plants a tree for every eyewear purchase.

You can purchase sunglasses on the Eco Eyewear site, but prescription eyeglasses are only available in optical stores. This is ideal if you prefer to try glasses on in person to experience how they look and feel on your face.

Another benefit of in-person shopping is professional guidance from an optical technician. They can help ensure the frames will suit your prescription and assist in case you need adjustments or repairs now or in the future.

Shop now at Eco Eyewear

DIFF Eyewear provides high quality eyewear that’s relatively inexpensive — especially when you consider that each purchase supports a charitable cause.

Many DIFF frames look charming, offering a contemporary take on classic shapes. Shop from the clearance section and watch out for special offers if you want to try DIFF products while minimizing your investment.

It’s a good idea to try on a few pairs of DIFF glasses before you make your purchase. Find a store in your area that carries their frames and have fun testing out various specs.

DIFF Eyewear’s low customer ratings on the Trustpilot and BBB sites are worth noting. If the negative reviews are a concern for you, there are plenty of other eco-friendly brands to consider.