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Some research validates the potential therapeutic benefits of cannabidiol (CBD), which doesn’t have the intoxicating effect of tetrahydrocannabinol (THC). But before you give CBD a try, you may want to start researching reputable brands.

Bluebird Botanicals has been in the CBD game since 2012, making it one of the more established companies in the industry. The Colorado-based company is committed to quality products and a transparent approach to its farming, cultivation, and testing practices.

In this article, we offer a comprehensive review of Bluebird Botanicals and its products.

Bluebird Botanicals is a family-owned business with an A+ Better Business Bureau rating. The company has earned multiple industry certifications — most recently, their products were certified vegan and Leaping Bunny approved.

To Bluebird’s credit, the company hasn’t been involved in any lawsuits like some CBD brands. However, the brand is named on a warning letter from the Food and Drug Administration (FDA).

In 2016, the FDA sent Michigan Herbal Remedies, a vitamin and supplement store, a warning letter regarding the sale of a Bluebird Botanicals product called Bulletproof CBD Blend. While Bluebird Botanicals wasn’t contacted directly about the product, the product itself is no longer listed on the Bluebird Botanicals website.

Bluebird Botanicals seems to take quality control and transparency seriously. The company is one of just a handful of CBD companies certified by the U.S. Hemp Authority, which educates hemp farmers and processors about good manufacturing practices (GMP) established by the FDA.

Both of Bluebird Botanicals’ manufacturing facilities are also registered with the FDA and passed a recent third-party GMP audit with a score of 100 percent.

The company is forthcoming about its hemp, which it sources from both the United States and Canada. Their products are comprehensively tested by ISO 17025-accredited, third-party laboratories, and all results are published to an online batch database on the Bluebird Botanicals website.

Because Bluebird Botanicals publishes testing results in full, not summaries, they can be somewhat challenging to interpret. Separate documents are available for different kinds of testing — this makes the results quite extensive.

However, a recent Bluebird Botanicals blog post shares a helpful and detailed how-to for reading CBD lab tests and labels. It’s a good place to start if you need help.

The company’s full-spectrum hemp extracts and supplements are tested for:

  • cannabinoid potency
  • terpenes
  • heavy metals
  • bacterial/microbial life
  • mycotoxins (fungus)
  • pesticides

CBD isolates are tested for:

  • potency
  • heavy metals
  • pesticides

In some cases, certificates of analysis (COAs) list CBD percentages, not milligrams, so they can be hard to interpret if you want to double-check the potency. Potency accuracy also varies for some products.

Bluebird Botanicals offers a respectable range of edible and topical products.

The company specializes in full-spectrum hemp extracts, which are emulsified with natural carrier oils and contain trace amounts of THC — less than 0.3 percent per federal regulation. For those who want to avoid THC entirely, the company offers a couple of products made from CBD isolate.

Bluebird Botanicals also offers CBD products designed for pets, but research is limited regarding CBD’s safety and efficacy for dogs and cats. It’s best to speak with your veterinarian before giving your pets CBD.

Bluebird Botanicals’ products are competitively priced, with $10 CBD starter packs so you can test a few products and see what works best for you. The company has a rewards program for customers and offers assistance programs. These include separate plans for those earning below a certain income level, veterans, and people with long-term disabilities.

Bluebird’s products are overwhelmingly well reviewed, with customers commending their efficacy and the company’s excellent customer service. Individual products are reviewed on Bluebird’s website and minimally on third-party sites like Trustpilot.

The company understands that not all products work out, so it offers a 30-day return policy from date of purchase. However, only purchases up to $110 qualify for a refund, and Bluebird Botanicals won’t accept returns based on taste or smell.

Pricing guide

$ = under $25
$$ = $25 to $50
$$$ = over $50

Healthline

Bluebird Botanicals Concentrated CBD Capsules

  • CBD type: Full-spectrum
  • CBD potency: 15 mg per softgel
  • Count: 30 capsules per bottle
  • COA: Available online

Price: $$

These concentrated CBD softgels are made with full-spectrum hemp extract and organic hempseed oil. They’re a good option if you want to avoid the taste of unflavored CBD. They’re also convenient when you’re on the go.

The serving size is one capsule, and Bluebird Botanicals recommends taking one serving up to four times per day.

Bluebird Botanicals Classic CBD Oil

  • CBD type: Full-spectrum
  • CBD potency: 250 mg per fluid ounce
  • COA: Available online

Price: $

This simple, straightforward CBD oil contains over 200 different phytocannabinoids and organic virgin hempseed oil. Reviewers praise its effectiveness and the availability of different sizes and price points.

Bluebird Botanicals Hemp CBD Silk Lotion

  • CBD type: Full-spectrum
  • CBD potency: 700 mg per 3.4-oz. bottle or 1,250 mg per 6-oz. bottle
  • COA: Available online

Price: $$

This CBD cream is a gentle remedy for dry, damaged skin. Full-spectrum hemp extract pairs with jojoba, coconut oil, and essential oils like rosemary, lavender, and geranium for soothing relief. Reviewers note a little goes a long way, and the lotion is available in a couple of different sizes.

Bluebird Botanicals THC-Free CBD Isolate + MCT Oil

Price: $$$

Bluebird’s THC-free CBD oil is made with isolated CBD extract and MCT oil and is tested to ensure non-detectable levels of THC by third-party labs. It’s a good option for those who want to avoid THC entirely but still benefit from CBD.

Bluebird Botanicals says they have something for everyone, and with starter packs and trial sizes available, it’s easy to try different products to find what works.

As you shop for CBD, consider your preferred method of consumption. For example, if you don’t mind taking CBD orally, Bluebird Botanicals offers CBD oils, capsules, and gummies. Keep in mind that taking CBD by mouth means full-body effects. Onset is faster if you take a CBD oil sublingually, or under the tongue.

If you’d prefer targeted relief for pain points, a topical is a better option. These are lotions and creams that you apply directly to the skin as a spot treatment. In addition to their Silk Lotion, Bluebird Botanicals has options designed for sports recovery and moisturizing.

Generally, CBD drops are taken sublingually or added to food or drinks. CBD capsules are swallowed whole with water, just like a vitamin or medicinal tablet.

Topical products are massaged directly onto the skin. It’s a good idea to do a small test patch before using a CBD topical more broadly across the body. To do this, place a small amount of product on the inside of your wrist and wait 24 hours to see if you have any redness or irritation.

Proper dosing is often a process of trial and error. Bluebird Botanicals offers a standard use and typical serving size explanation for all of their products. The company encourages customers to do their own research and experiment with individual CBD products to find what feels best, but their recommendations are a good starting point.

As a general rule of thumb, if you’ve never tried CBD before, start with the lowest dose you can find.

CBD is generally considered safe to use, but know that some people do experience side effects. These include:

  • fatigue
  • diarrhea
  • changes in appetite or weight

Like any medication or supplement, you should discuss CBD with your doctor before giving it a try. That’s particularly important if you currently take any medications. Research shows that CBD may interact with some medications.

Another consideration: A recent study found that high fat meals can dramatically increase CBD blood concentrations, which means a higher risk of side effects. Be careful about consuming CBD by mouth if you’re also enjoying a meal high in fat.

Bluebird Botanicals is committed to quality and transparency. The company not only makes their testing results available for all of their products, but they also share advice for interpreting lab results.

If you’re interested in trying CBD, Bluebird Botanicals’ high quality products are a good place to start.

Is CBD Legal? Hemp-derived CBD products (with less than 0.3 percent THC) are legal on the federal level, but are still illegal under some state laws. Marijuana-derived CBD products are illegal on the federal level, but are legal under some state laws. Check your state’s laws and those of anywhere you travel. Keep in mind that nonprescription CBD products are not FDA-approved, and may be inaccurately labeled.


Jessica Timmons has been working as a freelance writer since 2007, covering everything from pregnancy and parenting to cannabis, chiropractic, stand-up paddling, fitness, martial arts, home decor, and much more. Her work has appeared in mindbodygreen, Pregnancy & Newborn, Modern Parents Messy Kids, and Coffee + Crumbs. See what she’s up to now at jessicatimmons.com.