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Purple Carrot is a meal delivery service designed to make plant-based eating easy and enjoyable by delivering all the ingredients and recipes you need to prepare healthy meals at home.
Offering a range of flavorful breakfast, lunch, and dinner recipes to choose from each week, Purple Carrot is a great choice if you’re looking to add some diversity to your diet.
This article takes a closer look at Purple Carrot, including how it works, who should try it, and whether it works for weight loss.
Purple Carrot is a plant-based meal delivery service that provides a variety of recipes each week, along with the ingredients you need to prepare them at home.
Purple Carrot allows you to select from 8 dinner recipes and several lunches, breakfasts, and snacks to create your own custom menu.
All ingredients are preportioned, and the recipes are designed to take around 30–40 minutes to prepare, which can help streamline and simplify your cooking.
With dinners starting at $9.99 per serving, Purple Carrot is an affordable and effective way to incorporate more fruits, vegetables, and plant-based proteins into your diet.
Recently, the service added prepared dinners to the menu, making it even easier to enjoy a nutritious meal.
Purple Carrot meals include a variety of fresh, high quality ingredients, such as fruits, vegetables, grains, legumes, herbs, spices, and sauces.
Certain cooking basics like salt, pepper, and vegetable oil may not be included with your order.
According to Purple Carrot, most nonproduce items are organic, including nut milk, beans, tofu, and tempeh.
Although they also prioritize organic fruits and vegetables that are free of genetically modified organisms (GMOs), these options are sometimes limited by shipping constraints and availability.
Orders are packaged and protected using insulated liners and ice packs to ensure that they stay cool during transit and are delivered fresh.
Purple Carrot’s weekly menu is designed by a team of chefs and features seasonal flavors and interesting ingredients.
In addition to including a range of herbs, spices, sauces, and condiments to maximize flavor, the recipes are creative and provide a plant-based twist on many family favorites.
For example, the New England Lobster Rolls use heart of palm in place of lobster meat.
As someone who has eaten their fair share of lobster rolls, I was pleasantly surprised at how the flavor and texture hit all the right notes of what you’d expect from this New England staple.
I also tried the Romesco Grain Bowls, which included pan-roasted mushrooms and butter beans. Again, I found the dish to be brimming with flavor, and I appreciated the variation in textures.
All Purple Carrot meals and snacks are vegan, making the service a great choice for those following a plant-based diet.
Purple Carrot also labels recipes that are high protein, low calorie, gluten-free, and nut-free, making meal selection easy for those with certain food preferences or dietary restrictions.
However, keep in mind that Purple Carrot may not be a good fit for those following eating patterns that typically include animal proteins, such as paleo or ketogenic diets.
Options for other diet plans like low carb or low fat diets are also limited.
Here are three examples of the nutritional content of Purple Carrot’s recipes:
Lemon Poppy Overnight Oats
- Calories: 290
- Fat: 10 grams
- Carbs: 43 grams
- Protein: 8 grams
Smoky Portobello Tacos
- Calories: 430
- Fat: 10 grams
- Carbs: 77 grams
- Protein: 13 grams
New England Lobster Rolls
- Calories: 480
- Fat: 21 grams
- Carbs: 62 grams
- Protein: 13 grams
Additionally, each recipe lists all its ingredients, which can be useful for those with food allergies or intolerances.
Just note that the food is processed in a facility that also handles allergens like wheat, gluten, and nuts, so it may not be suitable for those with severe food allergies.
Prices for Purple Carrot vary depending on the number of servings and specific meals you select.
Dinner meal kits are available with either 2 or 4 servings and start at $9.99 per serving.
Breakfast recipes contain 4 servings each, priced at $4.49 per serving. Plus, they offer 2 lunch recipes per week with 2 servings each for $8.99 per serving.
The service also offers fully prepared dinners, which start at $12.99 per serving.
Finally, you can also add prepackaged snacks to your order that range in price from $3.99–$15.99.
How to skip weeks or cancel your order
Purple Carrot makes it easy to skip weeks or cancel your subscription using the online customer portal.
To skip a week, start by clicking on your Upcoming Deliveries page. Once there, you’ll see a green “skip” toggle button located at the right of each scheduled delivery.
If you want to permanently cancel your order, simply navigate to your Account Settings and select “Change” next to “Subscription Status.” This will take you to a page where you can press “Cancel My Account.”
The service also offers an option to pause your subscription for up to 10 weeks.
Regardless of whether you choose to skip, pause, or cancel, just be sure to make those changes by the Tuesday of the week prior to your next delivery.
Choosing your plan
If you decide to try Purple Carrot, the first step is selecting your plan type — prepared meals or meal kits — and size.
The meal kits contain 2 or 4 servings, with 3 or 4 dinners per week.
The prepared meals are designed for 1 person, with the option to order 6, 8, or 10 dinners per week.
After selecting your plan, you’ll be prompted to select your preferred delivery day.
Once you’re signed up, you’ll be able to see 4 weeks of menus, making it easy to swap out meals or skip weeks.
Purple Carrot provides a rotating weekly menu, with the number of recipe options varying by plan.
For example, the 2-serving meal kit plan offers 8 menu items to choose from. Whereas the 4-serving plan only has 4.
Examples recipes include:
- Romesco Grain Bowls
- Smoky Peach & Farro Bowls
- Penne Al Pesto
- Smoky Portobello Tacos
- General Tso’s Tofu
The weekly menu also features 2 breakfast and lunch recipes, which are available for an additional fee. When customizing your menu, you can purchase 4 servings of each breakfast recipe or 2 servings of each lunch meal.
You can also add prepackaged snacks to your order, including options like dried fruit, desserts, or nut and seed mixes.
Gluten-free, high protein, nut-free, and low calorie options are labeled on the menu, as is the estimated prep time, making it easy to select meals that work for your lifestyle.
After your meals are selected, all that’s left to do is wait for your food to arrive.
Storing and preparing your meals
Purple Carrot’s ingredients are packaged by recipe, though there are a few items that are packaged on their own.
For example, my box came with three bags of ingredients, as well as a large stalk of celery, a bag of chard, two sandwich rolls, and a head of garlic.
All of the ingredients can be stored in your fridge and should last for up to 3–5 days.
Unlike many meal kits that provide individual recipe cards, Purple Carrot’s instructions are contained in a booklet that comes with your order.
Personally, I prefer the booklet, as you don’t have to worry about being sent the wrong recipe card. Plus, it provides you with a mini cookbook for trying other plant-based recipes on your own.
All of the meals I received were easy to prepare, and with the exception of one recipe, didn’t leave a huge stack of dishes to clean afterward.
Plant-based diets have been associated with several potential health benefits.
According to one review of 9 studies, eating more fruits and vegetables was also linked to a lower risk of cognitive impairment and dementia (
Plus, switching to a plant-based diet may help you lose weight.
In one review of 12 studies, people following a vegetarian or vegan diet lost an average of 4.4 pounds (2 kg) more over 18 weeks than nonvegetarians (
Although Purple Carrot meals aren’t specifically geared toward weight loss, they do offer many plant-based meals that are low in calories, typically containing 400–600 calories per serving.
This may be beneficial if you’re looking to decrease your daily calorie intake to support weight loss (
Many similar meal delivery services on the market also make it easy to enjoy delicious plant-based meals at home.
Daily Harvest, for example, offers a variety of vegan smoothies, harvest bowls, soups, and flatbreads that are ready in minutes. Like Purple Carrot, all Daily Harvest meals are completely plant-based, with items priced at $6–$9 per serving.
However, Daily Harvest meals typically require just one step of preparation and include only organic ingredients.
Sun Basket is another meal delivery service that caters to a variety of different diet patterns, including vegetarian diets.
With a range of nutritious and delicious recipes available on the rotating weekly menu, Sun Basket delivers all the ingredients you need to prepare vegetarian meals at home, starting at $10.99 per serving.
Unlike Purple Carrot, Sun Basket uses mostly organic ingredients in its meal kits. Additionally, some of its vegetarian meals contain dairy, so this service may not be ideal if you’re following a vegan diet.
Purple Carrot is a great option for those wishing to transition to a more plant-based diet while also learning to prepare fresh and healthy meals at home.
It can also be a good choice if you’re interested in experimenting with unique and interesting ingredients like seasonal fruits, vegetables, herbs, and spices that you may not be familiar with.
However, Purple Carrot may not be ideal for people with certain dietary restrictions, as it offers limited options for paleo, keto, low carb, and low fat diets, and meals are processed in a facility that handles many major allergens.
It also provides limited selections and serving sizes for lunch and breakfast, which may be challenging for larger families or those wanting to include even more plant-based recipes in their weekly diet.
Lastly, while it does offer some prepared meals, the options are limited. Therefore, those who are pressed for time may prefer a delivery service with a greater variety of fully prepared meals.
Purple Carrot is a plant-based meal kit service that makes it easy to prepare healthy meals at home by delivering preportioned ingredients directly to you.
It offers a rotating weekly menu that features nutritious and flavorful recipes and may be a good option if you’re looking to transition to a plant-based diet and enjoy more home-cooked meals.
However, it may not be ideal for those who prefer eating mostly or only organic, people with certain dietary restrictions, and those who are pressed for time during the week.