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If you’re searching for a cannabidiol (CBD) product, you probably know there are a lot of products out there. It can be hard to know which brands are reputable and which to avoid.

Since the Food and Drug Administration (FDA) doesn’t guarantee the quality, safety, or effectiveness of CBD products, it’s extra important to research brands before you buy so you can make sure you’re getting high-quality CBD.

One of the brands you may have found on your search is Zatural. We dug into Zatural’s reputation, quality, and some of their best products.

Read on to learn more about Zatural and whether they’re the right brand for you.

Zatural was started by MaryAnn Stanger, a naturopathic doctor, in 2018. The Idaho-based company sells what they call “all-natural” products made without harsh chemicals, fillers, or additives.

Zatural offers a wide variety of CBD products, including common CBD items like gummies and oils and more unusual products like CBD gum and a range of topicals. They also offer pet products for dogs, cats, and horses. They offer hemp-based home cleaning products, too. Zatural sells isolate, full-spectrum, and broad-spectrum CBD products.

The company has a generally positive reputation. There are few negative comments about the company online, but most reviews are positive. It hasn’t been the subject of any controversy.

From their website and online presence, it’s not always clear where their hemp is grown. Their website states that their products are made in the USA, and some product pages specify that they’re made from Colorado-grown hemp. However, other product pages don’t specify where the hemp is grown. This may suggest that certain products are made using Colorado-grown hemp while others are made from other hemp.


  • fair pricing
  • 30-day return policy
  • discounts for military and older adults
  • positive reviews
  • large product line
  • free U.S. shipping on orders over $5
  • ships to more than 100 countries


  • not certified organic
  • some unclear product descriptions
  • some product pages display less testing information than others
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Because of their wide range of products, Zatural may be a good option for anyone who’s looking for a one-stop-shop for all their CBD products.

If you’re interested in trying unusual CBD products (such as infused honey, spinach powder, and topicals), Zatural might be worth trying. Plus, they also have many popular CBD products, like tinctures and gummies.

Although Zatural has some vegan-friendly products, other products — such as their CBD-infused honey and their softgel capsules — are not vegan. So, it’s not a good fit for anyone who wants to purchase CBD products from a fully vegan company.

Zatural hasn’t been involved in any lawsuits related to its products or business practices, and they haven’t received any FDA warning letters about product claims. This means the company is likely avoiding making any unproven health claims about their products and isn’t engaging in shady business practices.

Zatural has an A+ rating from the Better Business Bureau (BBB). Here, they have a 4.36 out of 5 stars based on 22 customer reviews. There is currently only one complaint — outlining an issue about receiving the wrong product — but it seems the issue has been resolved.

Zatural isn’t currently a BBB-accredited business.

This might be important to some consumers who value BBB accreditation, but a lack of accreditation doesn’t necessarily reflect poorly on the brand. It may just mean the company doesn’t want or have the means to pay the sometimes hefty annual fee to become an accredited business.

Although Zatural claims that their products are “organically grown,” its products are not officially certified as organic. This doesn’t mean that they aren’t organic, but there’s no way of knowing whether they’re truly organic or not.

When it comes to quality, there are some inconsistencies. Let’s break down what’s positive and what could be improved.

Processing and manufacturing

Some product pages include details about their manufacturing process, while others don’t.

On some product pages, they specify that the product was made using a carbon dioxide (CO2) extraction method, which is a fairly common way of extracting CBD from hemp. Since CO2 extraction doesn’t use any solvents or other chemicals, some say it results in a “cleaner” product.

Zatural also says their hemp is 100% organically grown and without the use of herbicides, pesticides, or chemical fertilizers. A quick search on the U.S. Department of Agriculture’s website shows that they don’t appear to be certified organic, but that doesn’t necessarily mean they’re not following organic farming practices.

While Zatural says they’re compliant with the FDA’s current good manufacturing practices (cGMPs), they don’t appear to have third-party certification in this area.

Third-party testing

There are certificates of analysis (COAs) for most Zatural products, but not all. The ones that do exist come from an ISO 17025-compliant third-party lab. ISO 17025 certification means the lab has demonstrated that they produce valid results.

Still, there appear to be some inconsistencies in how the products are tested.

The full-spectrum CBD oil and CBD gummy bears, for example, have comprehensive third-party testing available. Each of these final products has been tested for potency and contaminants.

However, other products, like the CBD hot cream, are only tested for potency. Even though the CBD oil that’s used to make the cream is tested for contaminants, there’s still a possibility that microbial contamination could happen during the manufacturing process. It’s best to opt for products that are fully tested in their final form.

Potency discrepancies

The COAs for some Zatural products show that they contain significantly more CBD than they say they do. It’s always best to review the COA before purchasing so you can determine if the potency will work for you.

Zatural sells CBD isolate, broad-spectrum, and full-spectrum CBD products. Their products include:

  • oils
  • softgels
  • edibles (gummies, chocolates, honey, and more)
  • creams and salves
  • essential oils
  • bath bombs
  • pet products
  • hand sanitizer

These products come in a range of potencies, and prices are largely based on the size and potency of each product — from about $12 to $200. They’re reasonably priced compared with many CBD brands.

The company also offers discounts for the military and for older adults to help make their products more accessible to these populations.

Zatural ships to more than 100 countries. You can learn more about the brand’s international order policies here.

All U.S. orders receive free shipping, which the company says is around 2 to 6 business days.

Zatural has a clear return policy in which customers can return products within 30 days of purchase. There aren’t many customer reviews that mention the return policy, so it’s unclear if returning items is a good experience.

Customer reviews are generally very positive both on Zatural’s site and on third-party review sites like Trustpilot, though reviews on third-party sites are few. For example, there are only two reviews on Trustpilot.

If you scroll through any reviews on Zatural’s site, you might notice an asterisk with a note that says: “Edited to meet FDA requirements.”

Some CBD companies — like Charlotte’s Web, for example — have received FDA warning letters in the past because reviews posted to their site mentioned specific diseases that reviewers claimed the products helped relieve. For this reason, many CBD companies take extra caution and remove mentions of specific diseases from their reviews.

When it comes to CBD, we always recommend choosing a product that:

  • Comes with a comprehensive, up-to-date COA: The COA should be for the current batch of product or no more than a year old. In addition to potency, it should contain contaminant testing results.
  • Contains about as much CBD and THC as it says it does: The COA should offer proof that the potency of these key cannabinoids is within a reasonable margin of error compared to what’s listed on the label.
  • Doesn’t contain any vitamins, minerals, or supplements: It’s unclear how CBD interacts with these other ingredients. Until we know more, it may be best to play it safe and stick to products that include only CBD.

Right now, several Zatural products fit the bill.

Pricing guide

  • $ = under $30
  • $$ = $30–$45
  • $$$ = over $45
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Full Spectrum CBD Softgels

  • Price: $$
  • CBD type: full-spectrum
  • CBD potency: 25 milligrams (mg) per softgel
  • Count: 30 per container
  • COA: available online

CBD softgels or capsules are one of the easiest ways to take CBD. These full-spectrum softgels are already dosed for you, which means no messy measuring. Plus, you can easily toss them into your bag when you’re on the go.

These softgels contain 25 mgs of CBD each. They may seem too potent if you’re new to CBD, but if you’re already familiar with how CBD affects you, you may like this potency option.

The reviews are overwhelmingly positive. Many customers say that these softgels work well, and most reviews note how convenient the softgels are, especially when traveling. One review also complimented the shipping and handling.

Use code “healthline20” for 20% off.

CBD Isolate Oil Tincture

  • Price: $$$
  • CBD type: isolate
  • CBD potency: 2,500 mg per 30-milliliter (mL) bottle
  • COA: available online

CBD isolate is a good choice for those who want only CBD and no other cannabinoids, especially THC. This oil in particular is a good option for those who want a basic oil without flavorings.

The ingredients list shows that it contains only CBD isolate and medium-chain triglycerides (MCT) oil. Although there are only eight reviews for this product right now, they’re all overwhelmingly positive. One user describes themselves as pain-free, and others point to how well it works for sleep and aches.

Use code “healthline20” for 20% off.

Full Spectrum CBD Oil

  • Price: $
  • CBD type: full-spectrum
  • CBD potency: 300 mg per 30-mL bottle
  • COA: available online

This oil is a good choice for those who want as many CBD benefits as possible. Full-spectrum CBD comes with every bit of the useful compounds from the cannabis plant, including cannabinoids, flavonoids, and terpenes.

The idea is that when they work together, all the combined compounds result in a stronger effect, which is called the entourage effect.

Keep in mind that full-spectrum CBD products do include some THC. Although it’s too little THC to make you feel intoxicated, it’s best to choose a THC-free product if you think you’ll be tested for narcotics.

This oil has a number of positive reviews, although one user noted that it caused stomach cramps and diarrhea (a possible side effect of CBD). The brand does include a disclaimer that full-spectrum products can’t be shipped internationally or in the state of Idaho right now.

Use code “healthline20” for 20% off.

PriceCBD typeDiscount
Zatural$–$$$isolate, broad-spectrum, and full-spectrum productsdiscounts for seniors, first responders, veterans, and active military personnel
Joy Organics$–$$$isolate, broad-spectrum, full-spectrum, and THC productsdiscounts for veterans, teachers, students, first responders, medical workers, and those who need financial assistance
Lazarus Naturals$–$$$isolate, broad-spectrum, full-spectrum, and CBG productsa 60% discount to veterans, people on long-term disability, and low-income households
Charlotte’s Web$–$$$isolate, broad-spectrum, and full-spectrum productsdiscounts for veterans, first responders, students, teachers, and nurses
CBDistillery$–$$$isolate, broad-spectrum, and full-spectrum productsdiscounts for veterans, active military personnel, and first responders
FAB CBD$$–$$$broad-spectrum, full-spectrum, and CBG productsno assistance programs, but there is a loyalty program

CBD is a popular product used to help ease a number of common concerns.

People may use CBD for:

Keep in mind that not all of these uses are supported by robust research.

CBD is continually studied for its potential to help ease a wide range of symptoms.

CBD’s effectiveness in pain management is one common research area, and it’s also a big draw for many who try it.

A 2018 review of studies dug into CBD’s effectiveness in easing chronic pain.

Researchers reviewed studies on cancer pain, neuropathic pain, and fibromyalgia. These studies were performed between 1975 and 2018.

The review suggests that CBD is useful in overall pain management and that it didn’t produce negative side effects.

CBD’s ability to help with anxiety and depression is another main research area.

For example, a 2020 study on 397 people in New Zealand looked at CBD’s effects on participants with a variety of conditions: cancer-related symptoms, noncancer pain, neurological symptoms, and anxiety-related mental health symptoms.

Researchers found after 3 weeks of CBD treatment, each group saw improvements in their overall quality of life.

Participants who were given CBD for anxiety or depression reported improvement while conducting daily tasks and a reduction in anxiety or depression symptoms and pain.

Plus, 70% of participants described experiencing some amount of satisfaction with their CBD treatment.

Around 9.9% of participants reported negative side effects. These included side effects like sedation and vivid dreams.

Only 0.8% of participants reportedly experienced any worsening symptoms.

The first thing to know is that in addition to CBD products, Zatural sells hemp oil products, which don’t contain any CBD. If you’re looking specifically for CBD products, make sure you’re shopping in the CBD section on Zatural’s website.

Which CBD product you choose will be largely based on why you’re taking CBD and what kinds of products you prefer. Start by narrowing down your choices according to the product type and what kind of CBD they contain.

Then, take a look at each product page and what testing information is available. We recommend choosing a product that comes with a clear, comprehensive, up-to-date COA.

If you’re unsure what kind of product to try, consider the CBD Sample Pack. It includes sample sizes of CBD oil, softgels, gummy bears, and honey sticks, so you can decide what you like before committing to a full-size product.

Zatural has a lot of different kinds of products. Here are general guidelines on how to use each:

  • Edibles: Zatural offers gummies, mints, gum, honey sticks, and raw honey. The gummies, mints, gum, and honey sticks are precisely dosed, meaning they contain a specific amount of CBD and you don’t need to worry about figuring out the dose.
  • Softgels: Softgels are also precisely dosed and are easy to add into your routine. You’ll take these as you would a non-CBD pill.
  • Oils: Zatural’s oil drops work like a tincture, so you’ll use the included dropper to place your desired dose under your tongue. If you’re interested in an oil, you may want to try one of the 300-milligram oils first. That way, you can see how you feel before trying something more potent.
  • Topicals: Topicals aren’t precisely dosed, so you’ll need to start with a small amount (about as much as you’d use of a non-CBD topical). From there, make sure you don’t have any skin sensitivities. You can work your way up to a higher dose if needed.
  • Bath bombs: Bath bombs are a fun way to soak yourself in CBD. Just add to a bathtub full of water and let the CBD and other ingredients fizzle and disperse before hopping in.
  • CBD for pets: There’s limited research on how CBD affects pets. Always talk with your vet before giving your pet CBD. But keep in mind that in some states, vets may not be able to recommend CBD for animals.
  • Essential oils: There are many ways to use essential oils. Zatural recommends using a diffuser, adding drops to a hot shower, rolling onto your temples, and even using them as cleaning products.

No matter which product you choose, be sure to consider potency. The right CBD dosage for you depends on a variety of factors, like your weight and body chemistry. It’s a good idea to start small and work your way up until you find what works for you.

It’s important to talk with a doctor before trying CBD, especially if you’re taking any medications. Certain medications, including those with a grapefruit warning, may interact with CBD.

Though CBD is generally considered to be safe, a 2017 review of studies found that some people may experience side effects, such as:

  • tiredness
  • diarrhea
  • changes in appetite
  • changes in weight

A 2020 study found that consuming high-fat meals while taking CBD products by mouth can increase CBD blood concentrations. That means your risk of side effects may increase.

Don’t take CBD if you’re pregnant or nursing.

Is Zatural a good brand?

The company has pros and cons.

Zatural has positive reviews, a wide variety of products, and a strong return policy.

Although the brand says their products are organic, this is hard to confirm since they don’t appear to be certified organic at this time.

Some products lack COAs, while others vary in the information they provide.

Is Zatural safe?

According to the World Health Organization, CBD is generally thought to be safe.

It’s best to talk with a doctor before trying CBD, though, because it does interact with some medications.

If you want to try a Zatural product, opt for one that comes with a COA so you can make sure it’s been tested for potency and contaminants.

What’s the difference between full-spectrum and broad-spectrum CBD?

Broad-spectrum CBD means the product can include most compounds found in the cannabis plant, except THC.

Full-spectrum, on the other hand, has all compounds found in cannabis. That includes THC, but only in small amounts (no higher than 0.3% if the product is federally legal).

Zatural is a relatively new company that sells full-spectrum, broad-spectrum, and isolate CBD products. They offer a wide range of affordable products that reviewers seem to really love.

Though Zatural says they use organic hemp to make their products, they don’t currently seem to be certified organic. They also have some inconsistencies in their testing. While most products have COAs available, some don’t. Others include only potency testing for the final products.

Make sure to talk with a doctor about CBD before trying Zatural products.

Is CBD legal? The 2018 Farm Bill removed hemp from the legal definition of marijuana in the Controlled Substances Act. This made some hemp-derived CBD products with less than 0.3% THC legal at the federal level. However, CBD products containing more than 0.3% THC still fall under the legal definition of marijuana, making them illegal at the federal level. Some states have legalized CBD, so be sure to check state laws, especially when traveling. Also, keep in mind that the FDA has not approved nonprescription CBD products, and some products may be inaccurately labeled.