Key Questions About Social Media in 2019

Social media content often only lasts 24 hours before disappearing or getting lost in the never-ending scroll. Yet, in the right hands, social platforms offer marketers a powerful opportunity to create “in the moment” interactions with users. Healthline’s Director of Integrated Marketing, Pharma, Jennifer Brousseau, shares her expertise and lessons for pharma marketers to embrace the growth of ephemeral social media content in this PM360 round up about what will change in 2019 and beyond.

Read the full article on PM360 here.

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