Healthline Media Debuts as a comScore Top 50 Digital Media Property
Healthline and MedicalNewsToday Posted More than Two Times Growth Year-over-Year
NEW YORK, September 17, 2018 – Healthline Media, Inc. announced today that its Healthline property, with a total of 67.3 million unique visitors in August 2018, is one of the top 50 digital media properties for the first time according to media measurement firm, comScore.*
Two of Healthline’s property domains – Healthline.com and MedicalNewsToday.com – posted some of the most significant growth rates year-over-year within the top 10 health information category.**
- Healthline.com attracted 53.2 million unique visitors per month in August 2018, posting an impressive 62 percent growth year-over-year. This represents 20 million additional visitors versus the same time last year.
- MedicalNewsToday.com, Healthline’s health and medical news site, posted triple-digit growth (+206 percent) in monthly unique visitors versus the same month last year. MedicalNewsToday.com now delivers more than 19 million unique visitors per month, up an impressive 13 million versus a year ago.
- GoodRx.com, a drug price transparency site represented by Healthline, grew 71 percent over the past year, currently delivering almost 7.5 million unique visitors per month.
- Healthline’s partner, Breastcancer.org, also experienced tremendous growth versus a year ago (+161 percent).
“Our plan for 2018 was to increase people’s access to Healthline properties, in order to touch more people, improve health and change lives,” said David Kopp, Chief Executive Officer of Healthline Media, Inc. “I’m proud that our team’s active listening to the public, online queries and proactive content development is meeting people’s needs and attracting more users, making Healthline one of the fastest growing digital media properties in the health information category.”
In August, Healthline’s sites received an additional boost to their search rankings and organic traffic with Google’s Medic Update. Sites with high expertise, authority and trust benefited from this update. According to comScore, Healthline.com experienced a 13 percent month-over-month (MoM) increase in unique visitors, and MedicalNewsToday.com saw a 26 percent MoM increase.***
Healthline deploys an integrated, strategic approach to content development, content positioning and search engine optimization. Healthline attributes its growth to a differentiated process to content production that adheres to a steadfast standard: All content must be easy to understand, undergo a rigorous medical and editorial review process, address the emotional and physical aspects of dealing with an illness, and help people tackle the realities of living with their particular condition. “Improving the authentic nature of our content has delivered real value to our visitors, and is an essential driver of our dramatic growth,” added Kopp. “In addition, advertisers can reach more people than before on Healthline properties, build deeper audience connections, and work with us to bring empathy and effectiveness to their marketing programs.”
*Source: comScore Media Metrix, Top 100 Properties, Total Digital Population, August 2018, U.S.
**comScore Media Metrix, % Change Media Trend, Health – Information (Unrolled Top 10 Category View), Total Digital Population, August 2017 vs August 2018, U.S.
***comScore Media Metrix, % Change Media Trend, Total Digital Population, July 2018 vs August 2018, U.S.
About Healthline Media
As one of the fastest growing consumer health information sites — with 53 million monthly visitors in the U.S. (comScore, August 2018) — Healthline.com advances Healthline’s mission is to be our users’ most trusted ally in their pursuit of health and well-being. Healthline provides socially inspired, medically reviewed and data-driven content to help us all live stronger, healthier lives. Healthline’s flagship website Healthline.com takes a whole-person approach to health and wellness information to support the modern health consumer.
Ingrid Eberly, Healthline
Office: (917) 720-4386
Ivy Cohen, Ivy Cohen Corporate Communications
Office: (212) 399-0026