From AW360: The Conscious Publisher

To be conscious is to be aware of one’s surroundings — to be awake. For a publisher, it means coming alive to the role you play in your users’ lives. But it goes deeper — to feeling what your users feel and putting yourself in their shoes, every day.

Over the last year at Healthline, our entire company has entered into conversations and restructured our processes around “empathy” and “consciousness” for our users.

"Consciousness goes deeper than teaching and learning. It's about feeling."
—Tracy Rosecrans, SVP Marketing & New Business

Healthline’s SVP, Marketing & New Business, Tracy Rosecrans, shares four approaches that have made the greatest difference in driving consciousness across our organization.

Read the full article in this AW360 article discussing this conscious approach.

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