Shipt vs. InstacartShare on Pinterest

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Shipt and Instacart are two of the most widely available third-party grocery delivery services in North America.

Although they’re very similar, they have some slight differences in pricing structure, availability, and customer service.

This article compares Shipt and Instacart based on pricing, stores they shop at, availability, and customer service.

Shipt vs. Instacart comparisonShare on Pinterest
Designed by Maya Chastain, photos by Getty Images

With Shipt and Instacart, you can expect to pay more for your groceries than you would shopping in-store due to price markups and service, delivery, and membership fees. Plus, it’s customary to tip your delivery person.

In most cases, you order your groceries directly through the Shipt or Instacart app. Sometimes, item prices on the app are higher than those in-store.

One exception is if you order a Shipt delivery from Target, in which case you can order directly through Target and enjoy in-store pricing.

Additionally, people who aren’t Instacart or Shipt subscribers can expect to pay additional fees for delivery and service. With Shipt, non-subscribers must purchase a $10 Shipt Pass to place a grocery order. These Shipt Passes can also be purchased in bulk at a slightly discounted rate.

With Instacart, non-subscribers pay a $3.99 delivery fee in addition to a 5% service fee for every order.

However, each service offers a membership program.

Shipt Everyday is $99 per year and offers unlimited free delivery on orders over $35. Meanwhile, Instacart Express is $99 per year or $9.99 per month. It offers unlimited free delivery on orders over $35 and reduces the service fee from 5% to 1.9%.

With both Shipt and Instacart, orders under $35 will be assessed additional delivery fees.

Also, it’s customary to tip your driver.


Shipt Passes are $10 per order, and Instacart applies a $3.99 delivery fee and 5% service fee to each order. Both offer membership programs with reduced fees. Prices may be higher than in-store, and tipping is customary.

Instacart and Shipt both have the ability to shop at a variety of local grocery stores and large retailers. To check specific store availability in your area, simply enter your zip code on both apps or websites.

Note that although Instacart may deliver from Target in some areas, Shipt is owned by Target and its official partner. This means that you can order using Shipt directly through the Target app to receive in-store pricing and use your Target RED card discount and coupons.

Additionally, Walmart now offers its own in-house grocery delivery service. Although there are still areas in which Walmart delivery can be ordered through other apps like Instacart, this may be phased out in the future.


Instacart and Shipt can deliver items from a variety of local grocery stores and chain retailers. Shipt is an official Target partner. Walmart now offers its own in-house delivery service.

Both Instacart and Shipt offer same-day delivery in as little as 2 hours.

On either app or website, you can enter your zip code to see whether the service is available in your area.

Currently, Shipt is available in several metro areas and large cities across the United States, but it appears to be much more widely available along the East Coast. Shipt is unavailable in Canada.

On the other hand, Instacart has more widespread availability. It’s available in most major metro areas and the suburban areas surrounding them in all 50 states, as well as 9 Canadian provinces. It’s currently unavailable in Quebec.

Each service offers a similar selection and variety of products, although there may be some slight variations.

Additionally, Shipt offers customer service via email, phone, or live chat on its website or app. Instacart offers customer service via live chat or phone and has a dedicated phone line for assisting older adults with their grocery orders.


Both services offer same-day delivery, but Instacart is more widely available across the United States and Canada. Both offer customer service via live chat and phone, and Instacart has a phone number dedicated to assisting older adults with their orders.

Purely based on price, Shipt’s membership plan — Shipt Everyday — offers the best value for people who use grocery delivery services regularly. For $99 per year, it removes any fees associated with orders over $35.

If you’re a regular Target shopper, Shipt also allows you access to in-store pricing and coupons.

Alternatively, Instacart is much more widely available across the United States and Canada, as well as in a larger swath of suburban areas than Shipt appears to be.

Instacart’s membership plan, Instacart Express, is also $99, but orders will still be assessed a small service fee.

However, if you do most of your shopping at Walmart, you may want to see if Walmart’s in-house delivery service is available in your area.


Based on price alone, Shipt’s paid membership service offers the best value for people who regularly use grocery delivery. However, Instacart is much more widely available across North America and only slightly more expensive.

While Shipt and Instacart offer the same service, there are some notable differences between the two grocery delivery services.

Instacart appears to be much more widely available across the United States, and it’s available in Canada. However, Shipt Everyday offers more value than Instacart Express. Shipt likewise partners with Target, allowing access to in-store pricing, coupons, and sales.

Depending on where you normally shop and which service is available in your area, one of these grocery delivery services may be a better fit for you than the other.

Get started with either service here