Products from four of the best subscription vitamin brands, including HUM, Ritual, and RomanShare on Pinterest

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The world of vitamins and supplements can be overwhelming. Between letter vitamins, herbal supplements, and multivitamins, you may have trouble choosing which products are best for you and understanding how to select the highest quality product.

What’s more, some people find it challenging to remember to take vitamins and refill them when they run out.

That’s where vitamin subscription services come in. These services take the guesswork out of vitamin purchases by offering suggestions based on questionnaires or blood testing.

These companies also automatically ship monthly refills so that you never run out. Some even package your daily vitamins in individual envelopes, making it easy to grab the day’s vitamins without opening multiple bottles.

Keep reading for our list of the 7 best vitamin subscription services.

A note on personalized vitamins

A few of the subscription services below offer personalized vitamins, which are customized supplements made for you based on the results of a health screening or questionnaire.

However, companies may not disclose the exact ingredients or amounts in these products. As such, you should be especially careful to choose reputable companies if you decide to buy personalized vitamins.

The brands below are all very transparent about their supplements and ingredients. While they may offer personalized recommendations and vitamin packs, their individual supplements disclose ingredients and vital information.

Healthline assembled this list of vitamin subscription services based on the following factors:

  • Quality. Are the supplements made from high quality ingredients and free of artificial additives, such as colors or preservatives? We also looked for services with products that are third-party tested or undergo testing at multiple stages of manufacturing.
  • Selection. Does the service offer a wide selection of products to meet the needs of most people?
  • Individualization. Does the company provide recommendations based on a health assessment or test and allow you to add or remove products as you see fit?
  • Helpfulness. Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or dietitians, for paying members?

Additionally, all the services included have been vetted to ensure that they meet Healthline’s strict medical and business standards.

A note on price

Most of the services below require signing up for recurring monthly shipments, and each product typically contains 30 servings.

The monthly cost of a service therefore depends on the product(s) you select and the total number of products you choose to receive each month.

Best value

Nurish by Nature Made

  • Price range: $4–$15 per product
  • Products: multivitamins, letter vitamins, minerals, omega-3 supplements, probiotics, herbal blends, prenatal vitamins, and other specialty supplement formulations

Nurish by Nature Made offers a customized menu of Nature Made vitamins and supplements based on your answers to the company’s 5-minute, online health quiz.

Every 30-day supply arrives with each day’s supplements individually packaged in an envelope with your name on it, making it much more convenient than dealing with supplement bottles or remembering to refill a pillbox each week.

Nurish by Nature Made offers a variety of Nature Made products, including letter vitamins, multivitamins, minerals, omega-3s, probiotics, herbal supplements, and specialty products like blends to support hair, skin, and nail health.

Any supplements that are vegan, gluten-free, or non-GMO are labeled on the service’s website.

Additionally, many products are verified by U.S. Pharmacopeia (USP), a third-party company that tests supplements for safety and quality.

Most people can expect to pay about $30 per month for Nurish by Nature Made supplements, making it one of the more affordable options. Shipping is free within the contiguous United States and $8 per shipment otherwise.


  • provides recommendations for products based on an online quiz
  • wide selection of products
  • budget-friendly
  • many products third-party tested by USP


  • doesn’t include access to healthcare professionals
  • not all supplements are non-GMO, vegan, organic, or gluten-free

Best third-party tested

HUM Nutrition

  • Price range: $10–$60 per product
  • Products: multivitamins, minerals, herbal blends, probiotics, superfood powders, dissolvable collagen tablets, protein powder, and other specialty supplement formulations

HUM Nutrition offers a variety of supplements that are third-party tested for accuracy and formulated to address specific issues, such as insomnia, anxiety, and food cravings.

Still, while HUM’s products are formulated based on scientific research, keep in mind that there’s no guarantee that taking these supplements will have the intended results that you’re hoping for.

All HUM supplements are non-GMO and free of gluten and artificial ingredients.

Plus, HUM Nutrition works with registered dietitians (RDs) to help you find supplements that are best for your individual needs.

HUM Nutrition works by having you first take an online health assessment. Based on your inputs, the service provides you with a health report and supplement recommendations.

You’re also assigned to an RD whom you can contact with questions or concerns about your supplement routine.

HUM Nutrition products range in price from $10–$60 each, but you get a 15% discount if you order 3 or more products per month. Shipping is free for orders over $50.

You can read more about HUM Nutrition in our comprehensive review.


  • provides personalized recommendations using an online health assessment
  • includes email access to RDs
  • products are third-party tested for purity and potency


  • not all products are organic or vegan
  • online quiz is brief and doesn’t consider other health conditions or medications

Most variety


  • Price range: $5–$32 per product
  • Products: multivitamins, letter vitamins, minerals, herbs, probiotics, collagen powders, protein powders, electrolyte sticks, and other specialty supplement formulations

Like other supplement subscription services, Care/of bases its recommendations on a quick online health assessment.

Each day’s supplements are packaged in convenient envelopes, which are sent in 30-day bundles.

Care/of also stands out for its large variety of products. In addition to vitamins, minerals, and herbal supplements, this service offers probiotics, collagen, protein powder, and electrolyte sticks, among other products.

Many items are non-GMO, vegan, and gluten-free. Potential allergens are also clearly labeled for each product on the company’s website.

While Care/of claims to test its products at three points during the manufacturing process, it’s worth noting that the supplements aren’t third-party tested.

Bundles range from $40–$75 per month but are fully customizable. Shipping is free on purchases over $20 and $8 for smaller purchases.

You can read more about Care/of in our comprehensive review.


  • online quiz provides product recommendations based on your needs
  • supplements are tested multiple times in-house during the manufacturing process


  • not all items are vegan, gluten-free, or non-GMO
  • products are not third-party tested
  • subscription doesn’t include access to a healthcare professional

Best for families


  • Price range: $30–$40 per product
  • Products: multivitamins, prenatal vitamins, postnatal vitamins, kids’ gummy multivitamin, synbiotic, and protein powders

Ritual is a supplement subscription service that’s well known for offering high quality multivitamins.

While the original product line was geared toward adult women, Ritual has since expanded its supplement line to include products that meet the needs of men, women, and children.

For men and women, Ritual offers multivitamin blends for ages 18+ and 50+, along with prenatal and postnatal options. For kids, the company provides multivitamins for ages 4–12 and for teenagers.

Additionally, the company offers a line of pea-based protein powders, with options for adults ages 18+ and 50+, along with a Pregnancy & Postpartum Daily Shake.

Most recently, Ritual added Synbiotic+ to its product line. Designed to support gut health, Synbiotic+ can be purchased on its own or bundled with an Essential Multivitamin.

Ritual supplements are all non-GMO, vegan, and free of fillers and artificial ingredients. They’re also free of sugar and many common allergens, including dairy, gluten, and nuts.

What’s more, the products are all third-party tested to ensure accuracy and purity.

A 30-day supply of Ritual vitamins costs $30–$35, but you can get a $15 discount if you purchase more than 1 bottle per month. Shipping is free.

Learn more about Ritual in our comprehensive review.


  • provides detailed information about the source of each ingredient
  • all products are third-party tested
  • supplements are vegan, non-GMO, gluten-free, and sugar-free
  • multivitamin blends are formulated based on gender and stage of life


  • limited selection of supplements compared with other brands
  • doesn’t offer personalized recommendations or support from healthcare professionals

Best high end


  • Price range: $1.80–$54.90 per product
  • Products: multivitamins, letter vitamins, prenatal vitamins, omega-3 supplements, herbs, probiotics, and other specialty supplement formulations

With more than 90 products, Persona offers a wide variety of letter vitamins, supplement blends, and herbal supplements delivered in daily packs.

You receive product recommendations based on your answers to an online health assessment.

With Persona, you also gain access to a team comprised of RDs, pharmacists, and other health experts who can answer your questions.

Notably, you can book a one-on-one appointment with a member of the nutrition team.

Many products are also non-GMO, vegan, organic, or gluten-free, but this depends on the specific supplements you select.

While the company claims that supplements are tested multiple times throughout the manufacturing process, Persona products are not third-party tested.

Just keep in mind that Persona isn’t cheap. Depending on the supplements recommended to you, a monthly supply may cost up to $100 or more, though you can customize your shipment to suit your budget.

Shipping is free for orders over $50 and costs $8 otherwise.

You can read more about Persona Nutrition in our expert review.


  • offers a wide selection of products
  • includes personalized recommendations based on an online health assessment
  • offers individual appointments with members of the nutrition team


  • products are not currently certified by third-party labs
  • not all supplements are non-GMO, vegan, organic, or gluten-free
  • may be somewhat expensive, depending on the supplements in your bundle

Most comprehensive testing


  • Price range: $69 for a 3-month supply, plus a one-time cost for initial testing ($99–$119)
  • Products: personalized multivitamins

With Rootine, you take either a blood test, DNA test, or both before receiving your customized supplement.

The DNA test analyzes genes that are known to influence nutrient needs, and the blood test measures your levels of folate and vitamins B6, B12, and D.

They now also offer a blood mineral test, which measures magnesium, copper, zinc, and selenium levels.

Both the blood and DNA tests can be done at home after you receive the company’s testing kits in the mail. If you’ve already taken a DNA test, you can upload your results rather than take a new test.

Rootine then creates a customized multivitamin using microbeads, which are coated pearls that each contain a small amount of a single nutrient. They’re also tiny — about the size of nonpareil candy sprinkles.

According to Rootine, microbeads are easier to absorb than larger tablets and make it easier to prepare customized blends.

Additionally, both the raw materials to make the microbeads and the finished microbeads are tested for accuracy and purity by in-house and third-party labs.

Rootine’s DNA and blood vitamin tests cost $99 each, and the blood mineral test costs $119. A 3-month supply of your customized supplement is $69 per month. Shipping is free on purchases over $100 but otherwise based on the total price.


  • custom multivitamin blend is formulated using your test results
  • products undergo rigorous third-party testing to ensure quality


  • more expensive than competitors
  • limited selection of supplements
  • not all ingredients are non-GMO, organic, vegan, or gluten-free
  • doesn’t provide access to healthcare professionals

Best for men


  • Price range: $35–$54 per product
  • Products: men’s multivitamin, medications, and other specialty supplement formulations

Roman is a unique telehealth service offering access to doctors and other health professionals for a variety of medical reasons, many of which are specific to men’s needs, including erectile dysfunction (ED), hair loss, premature ejaculation (PE), and low testosterone.

However, the company also offers a line of carefully formulated supplements for prostate and heart health, testosterone support, stress relief, focus, and cellular health.

They also offer a men’s multivitamin. You can purchase these without seeing one of Roman’s healthcare professionals.

On the company website, you can read more about each ingredient, the scientific evidence supporting its use, and why it was included.

Additionally, any products that are vegan, non-GMO, soy-free, and gluten-free are labeled on the service’s website.

Just keep in mind that the supplements are not tested for accuracy or purity by an independent lab.

Your first order of each supplement comes with a reusable jar, and subsequent orders arrive in a bag — so you can refill the jar. These supplements cost about $30–$40 each per month, with discounts available if you purchase a 3-month supply. Shipping is free.


  • members get free follow-up treatments with healthcare professionals
  • offers supplements catered to several health concerns specifically for men


  • not all products are vegan, organic, non-GMO, gluten-free, or soy-free
  • can be expensive, depending on the products you select
  • supplements are not third-party tested

Here’s a quick look at how these vitamin subscription services compare:

Price range per productShippingPersonalization based onAccess to a healthcare professionalTypes of products offered
Care/of$5–$32free for orders over $20quiz resultsno• multivitamins
• single nutrients
• vitamin, mineral, and herbal blends
• probiotics
• omega-3s
• prenatals
• collagen
• protein powder
• electrolyte sticks
HUM Nutrition$10–$60free for orders over $50quiz resultsyes,
• multivitamins
• single nutrients
• vitamin, mineral, and herbal blends
• probiotics
• omega-3s
Nurish by
Nature Made
$4–$15freequiz resultsno• multivitamins
• single nutrients
• vitamin, mineral, and herbal blends
• probiotics
• omega-3s
• prenatals
Persona$1.80–$54.90free for orders over $50quiz resultsyes, RDs pharmacists, nurses, and nutritionists• multivitamins
• single nutrients
• vitamin, mineral, and herbal blends
• probiotics
• omega-3s
• prenatals
• collagen
Ritual$30–$40freeN/Ano• multivitamins
• prenatals
• protein powders
• synbiotic
Roman$35–$54freeonline visityes (only for members), doctor or nurse practitioner• multivitamins
• vitamin, mineral, and herbal blends
• medications
Rootine$69 for 3-month supply, plus $99–$199 for initial testingfree for orders over $100• DNA test
• blood test
• lifestyle quiz

When choosing a vitamin subscription service there are several factors to consider, such as the type of personalization offered, access to health professionals, cost, and brand reputation.


First, you’ll want to determine the type of personalization you’re looking for.

If you’d rather pick and choose the supplements you want, a service like Ritual or Roman may work best.

However, if you want recommendations based on your health needs, choose a service that offers either an online health assessment or blood or DNA testing.

For example, Rootine offers blood testing and accepts results from existing DNA tests if you’ve already taken one.

Access to health professionals

Several companies, such as HUM Nutrition, also offer access to health professionals like dietitians for questions and supplement guidance.


You’ll also need to have a rough idea of your budget.

Vitamin subscription services can cost $25–$100 or more per month. If you’re looking for affordability, Nurish by Nature Made is a good option.

Brand reputation and product quality

Finally, ensure that the vitamin subscription service you choose is reputable and transparent, meaning that the company’s products are manufactured in facilities that adhere to current good manufacturing practices (CGMPs).

Because the Food and Drug Administration (FDA) doesn’t regulate dietary supplements the same way that it does pharmaceuticals, it’s also a good idea to choose supplements that are third-party tested to verify that the contents of the bottle match what is listed on the label.

Learn more about how to choose supplements by reading these articles

Vitamin subscription services are a convenient solution to choosing and purchasing vitamins and supplements. Many offer helpful recommendations based on individual health assessments.

It’s also easier to remember to take your vitamins when they arrive at your door each month — and some of them even come in daily, dated packs.

The most important factor to consider is the trustworthiness of the company and the quality of its products.

The vitamin subscription services featured here are a great starting point in your search, offering monthly vitamins and supplements for several unique needs and price points.

Do you need to take vitamins?

Most people are able to meet their nutritional needs by following a healthy diet.

However, vitamins can be beneficial in some cases, especially for people with certain health conditions or those following restrictive diets.

Your doctor or dietitian can help determine whether you may benefit from adding vitamins or other supplements to your routine.

How much do vitamin subscription services cost?

The cost for vitamin subscription services can range quite a bit and may depend on a variety of factors, including the specific company and number of supplements you order.

However, most of the services covered in this article cost $20–$100 per month.

How do vitamin subscription services determine what supplements I should take?

Some vitamin subscription services use an online quiz to collect data about your diet, lifestyle, and health goals and provide personalized product recommendations for you.

Others may base their recommendations on blood tests or DNA tests, which can identify specific supplements that may be beneficial.

Certain subscription services also offer access to a healthcare professional, such as a doctor or RD, to provide individualized guidance and nutritional advice.

Are personalized vitamins better?

Personalized vitamins can be an easy and convenient way to start adding supplements to your routine, especially if you’re not sure where to get started.

Because nutritional needs can also vary based on your age, sex, and lifestyle, personalized vitamins can help ensure that you’re getting vitamins and minerals that can be especially beneficial for you.

However, keep in mind that the health quizzes used by many personalized vitamin companies aren’t a substitute for a thorough medical review by a healthcare professional.

Additionally, in some cases, personalized vitamins may not be necessary, including for those who only need 1–2 vitamins or minerals to meet their nutritional needs.

Are personalized vitamins FDA-approved?

Although the FDA is responsible for overseeing the safety of dietary supplements, supplements actually aren’t required to be individually approved by the FDA before being sold.

For this reason, it’s important to look for other measures of quality in a supplement before you purchase it.

One thing to look for is a CGMP certification, which ensures that the facility where the supplement is produced meets FDA standards for production. All the companies on this list produce their vitamins in CGMP-certified facilities.

You’ll also want to seek out dietary supplements that are tested by an independent third party organization, such as USP and NSF International.

Third-party testing helps ensure that the ingredients and ratios of ingredients match what’s on the label and that there are no contaminants present.

Nurish, HUM, Ritual, and Rootine provide products that are third-party tested.

Are monthly vitamin subscriptions worth it?

Whether a vitamin subscription service is worth it depends on how much you value the convenience and services the company offers.

For example, you may be willing to pay more for a service that automatically mails out your vitamins each month or packages your supplements into daily packs.

However, if remembering to purchase supplements isn’t an issue for you, you can often save money by purchasing similar supplements online or at your local store.

Some subscription services offer additional features, such as access to a dietitian (like HUM Nutrition), personalization based on your blood work and DNA (like Rootine), or supplements specifically designed to address male health concerns (like Roman).

Depending on your health goals, these extra features may make using a vitamin subscription service worth it.