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Imperfect Foods is a food delivery company that’s dedicated to providing nutritious, sustainably sourced ingredients that may otherwise be thrown away.
It can not only help you save time on grocery shopping but also provide diversity to your diet.
In addition to seasonal produce, the service offers a wide range of grocery products, including meat, eggs, coffee, grains, and household items.
Unfortunately, the company has an F rating with the Better Business Bureau (BBB), due to frequent customer complaints about the quality of the produce and missing shipments.
This article takes a closer look at Imperfect Foods to determine whether it’s worth trying.
Imperfect Foods is a grocery delivery service that aims to reduce food waste by selling reclaimed produce that would otherwise be thrown away, along with a number of other reclaimed grocery items.
The company sources these foods in a number of ways. For instance, they may purchase excess inventory, products nearing their sell-by date, or products in outdated packaging or discontinued sizes.
Imperfect Foods was formerly known as Imperfect Produce, and they sold only produce. However, they now offer a number of different grocery products — including their own Imperfect Foods brand, with products made from ingredients that would have otherwise been thrown away, like grapefruit juice made from ugly grapefruits.
Imperfect Foods is a subscription service that ships a weekly box of produce and other grocery items. Based on your household size, you’ll be sent a certain dollar amount of food each week. Although Imperfect Foods will pre-fill your box, you can edit it to include the items you’d prefer.
You can skip weeks or cancel your Imperfect Foods subscription anytime.
- simple and convenient alternative to grocery shopping
- supports sustainability by offering produce with minor cosmetic defects
- orders are customizable with many add-ons to choose from
- offers both organic and conventional products
- items are priced individually, which makes it easier to control the cost of your order
- some items are relatively expensive
- orders include a delivery fee based on your location
- some customers have reported issues with the quality and accuracy of their orders
- F rating from the BBB
- only available in certain areas throughout the United States
Imperfect Foods is a good fit for families who eat a great deal of produce and who want an easy way to have it delivered right to their door.
Likewise, Imperfect Foods might be a good choice for you if you are trying to make more sustainable or environmentally conscious purchases and don’t mind having products that are “less than perfect.”
Imperfect Foods is a grocery delivery service that provides a variety of high quality products, including fruits, vegetables, meat, fish, and poultry.
The company focuses on promoting sustainability and reducing food waste by offering products that have minor cosmetic defects, such as irregular shapes or sizes.
While Imperfect Foods provides personalized recommendations based on your dietary restrictions and food preferences, it also allows you to customize your weekly box by selecting your favorite foods.
In addition to fresh produce, the service offers add-on packs, which contain items such as dairy, meat, seafood, and prepackaged snacks.
Deliveries are available weekly, biweekly, or monthly, with delivery days assigned based on your ZIP code.
Imperfect Foods offers a wide range of products, making it easy to simplify your shopping routine.
Here are some of the items that you can purchase:
- Produce: fresh and seasonal fruits and vegetables, including organic and conventional varieties
- Meat, seafood, and poultry: ground beef, chicken breast, salmon, turkey
- Plant-based items: tofu, meat substitutes, milk alternatives
- Eggs and dairy: cage-free eggs, yogurt, cheese
- Pantry staples: beans, tortillas, pasta, bread, pizza crust, lentils
- Snacks: chips, cookies, pretzels, dried fruit, nuts, snack mixes
- Household items: shampoo, face oil, body butter, lotion, soap
Each week, your shopping window opens 5 days before your delivery day. During this time, you can customize your box by adding to or removing items from your order.
Your options will change each week, based on what’s available — so it’s great if you like variety. That said, it may not be a good fit if you prefer consistency in your meals from week to week.
You can also set preferences for recurring items that you’d like to receive each week (depending on availability), as well as items that you never want to receive.
With Imperfect Foods, items are priced individually, and you can easily customize your box by selecting from a variety of foods.
So, the cost varies depending on which items you purchase each week.
Here are a few examples of the estimated prices for certain foods:
- Conventional avocados: $1.99 each
- Canned chickpeas: $1.49 per can
- 85% lean grass-fed ground beef: $6.49 per pound (0.5 kg)
- Organic carrots: $1.49 per pound (0.5 kg)
- Plant-based yogurt: $4.99 for 24 ounces (680 grams)
- Organic Brussels sprouts: $2.89 per pound (0.5 kg)
- Organic broccoli: $2.29 each
- Conventional grapefruit: $1.25 each
- Organic apples: $0.85 each
- Whole milk: $2.49 per 1/2 gallon (1.9 liters)
However, prices and grocery availability vary significantly depending on where you live.
On the whole, though, Imperfect Foods’ prices tend to be on par with local grocery stores, especially for non-produce items like meat, dairy, and pantry staples, so the service may not end up saving you money.
Imperfect Foods also offers several add-ons, which include 2–4 additional items per week.
Here are the prices for each available add-on:
- Dairy Pack: $9.99
- Snack Pack: $9.99
- Meat & Fish Pack: $9.99
- Grains Pack: $6.99
- Plant Pack: $9.99
Delivery fees range from $4.99–$5.99 per order, depending on your location.
Imperfect Foods ships to many areas throughout the continental United States.
Specifically, it’s currently available in select regions on the West Coast, Midwest, and Northeast.
However, the company is quickly expanding its delivery zone, and you can enter your ZIP code on Imperfect Food’s website to see whether the service is available in your area.
Based on your ZIP code, you’re assigned a set delivery day each week.
Imperfect Foods has its own network of delivery drivers, who will text you when they’re close to your home. Unfortunately, tracking isn’t available on these shipments, which can lead to lost orders with no resolution.
In fact, I attempted to try Imperfect Foods twice, and my shipment went missing both times.
Although many people are happy with Imperfect Foods, the service seems to have several issues with ingredient quality and delivery.
Some common threads among negative reviews are that the produce spoiled quickly or the ice packs had melted, causing the entire shipment to be warm, which is a huge problem if the box contains perishables like milk or meat.
Reviewers were also frustrated by the company’s lack of responsiveness to their issues, as well as the inconsistency of some third-party delivery drivers.
The fact that boxes can’t be tracked once they leave the warehouse is an issue as well. This can leave customers — including me — wondering about the status of their order.
However, plenty of positive reviews are mixed in with the criticisms. Satisfied customers appreciate the convenience of the service and the variety of produce they receive.
It seems that many of the issues with Imperfect Foods may be based on the geographical area and who is delivering your order.
If you’re interested in having your groceries or produce delivered, there are several other companies to consider.
For example, Misfits Market is a subscription-based service that provides organic produce and pantry staples, including snacks, sauces, and cooking and baking staples.
Like Imperfect Foods, it allows you to customize your weekly box by setting your produce preferences and adding other optional ingredients to your order.
Misfit Market differs in that all of its produce is organic, and boxes are priced at a flat rate. However, like Imperfect Foods, many Misfits Market customers complain that much of the produce they receive is of poor quality and unusable.
Hungry Harvest is another company focused on reducing food waste by offering produce with minor cosmetic defects at a discounted rate.
You can choose from several box sizes, which include either conventional or organic produce, for a flat fee each week.
You can also personalize your order and purchase other items from the marketplace for an additional cost.
Hungry Harvest also has an A+ rating with the BBB and appears to consistently deliver higher quality produce, according to customer reviews. However, it’s only available in a few select areas.
|Cost||Shipping||Types of products offered||Availability||Sourced from reclaimed food waste|
|Imperfect Foods||varies||$5.99||• produce|
• grocery items
|along the West Coast, Midwest, and Northeast, plus a few other major urban areas||yes|
|Misfits Market||varies||$6.99||• produce|
• grocery items
|Hungry Harvest||varies||$4.99 or free over $29.99||• produce|
• grocery items
|along the East Coast, South Florida, and Detroit||yes|
|Hungryroot||varies||$6.99 or free over $70||• produce|
• grocery items
• meal kits
|Perfectly Imperfect Produce||$15+||$7–$12||• produce|
• meal kits
Imperfect Foods is a sustainable and time-saving alternative to shopping at the grocery store.
With a wide range of products available, there are plenty of options to choose from, regardless of your food preferences.
It can also be a great way to add more diversity to your diet by experimenting with seasonal fruits and vegetables.
However, it may be more expensive than shopping at the grocery store, depending on the items you select.
Additionally, unlike shopping at the store, you’re unable to check the quality of the foods before you purchase them, and many customers have reported issues with damaged items or inaccurate orders.
Because of this problem, Imperfect Foods has an F rating with the BBB.
Regardless, they still have many satisfied customers.
If you’re interested in receiving slightly blemished produce, you may also want to consider Hungry Harvest, which offers similar products but has an A+ rating with the BBB.
What’s the average cost of Imperfect Foods?
The average cost varies. Each item on Imperfect Foods is priced individually, so the cost of your cart will depend on the items you choose.
Is Imperfect Foods produce high quality?
Some customers are happy with the produce from their Imperfect Foods box, but many customers have reported poor quality produce or spoilage from shipping issues.
Is Imperfect Foods a good value vs. competitors?
The price range of Imperfect Foods is similar to services like Misfits Market or Hungry Harvest. Additionally, their shipping cost is relatively low compared with some competitors, like Hungryroot.
Are Imperfect Foods damaged?
The items you receive from Imperfect Foods shouldn’t be “damaged” per se. Although they may not look as nice as some grocery store produce items, the produce you receive should still be intact and edible.
Imperfect Foods is a subscription service that delivers fresh and seasonal produce, as well as a variety of pantry staples, directly to your door.
Each week, you can customize your order and choose your favorite food items, making it a time-saving and convenient way to buy groceries.
Unfortunately, though, Imperfect Foods has many complaints about poor quality produce and a lack of communication.
For this reason, you may want to consider other services if you’re interested in produce delivery.