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Blue Apron is a popular meal kit service that delivers two to four recipes per week directly to your door, along with all of the ingredients you need to prepare them.

While Blue Apron is one of the least expensive meal kit delivery services, it’s still more expensive than grocery shopping in most cases and not necessarily a good fit for people with strict dietary needs.

This article reviews:

  • how Blue Apron works
  • its pros and cons
  • how it compares with its competitors

Blue Apron is a meal kit service that delivers two to four recipes to your door each week, along with all of the preportioned ingredients you need to make the recipes. It’s one of the most well known and widely used meal kit delivery services.

Many people value the convenience and comparable services Blue Apron offers, as they cut down on the time needed for meal planning and grocery shopping.

Using a meal kit delivery service can also help you expand your cooking skills and give new foods and cooking methods a try.

Additionally, Blue Apron offers a healthier and less expensive alternative to dining out regularly for people who are too busy to plan means and shop for groceries each day of the week.


Blue Apron is a meal kit delivery service that sends recipes and preportioned ingredients to your home each week.

Blue Apron offers three meal plans:

  • Signature: two, three, or four 2-serving meals per week
  • Vegetarian: two or three 2-serving, meatless meals per week
  • Signature for Four: two, three, or four 4-serving meals per week

Each meal plan has a rotating weekly menu from which you can choose your meals.

The Signature plan offers 10 recipes per week to choose from, the Signature for Four plan offers 7, and the Vegetarian plan typically offers 2–3 selections.

Some meals may fit certain dietary patterns, including low carb, reduced calorie, or diabetes-friendly. However, Signature (for two or four people) and Vegetarian are the only meal plans offered.

Blue Apron also offers you the convenience of skipping weeks or changing plans up to 5 weeks in advance, and as late as 5 days before your next order is processed.

You can also contact a customer service representative at any time to get instructions on how to cancel your service indefinitely.


Blue Apron offers a Signature plan for two or four people, or a Vegetarian plan for two people.

Blue Apron is delivered to your home in refrigerated boxes sealed with ice packs and insulated liners to ensure freshness during the delivery process.

All of the ingredients in Blue Apron meals are free of genetically modified organisms (GMOs). Additionally, some of the produce and ingredients in the boxes are organic, depending on ingredient availability and sourcing.

Its animal proteins are all fed a diet that’s free of animal byproducts, antibiotics, and hormones. Plus, they must meet Blue Apron’s animal welfare policy. All seafood is sustainably sourced, according to Seafood Watch, a nonprofit program.

Note that allergens are disclosed for each recipe, but the ingredients are packaged in a facility that also processes common allergens.

In fact, Blue Apron recommends that you don’t use the service if you have a severe food allergy.

Ingredients included in the boxes include all of the proteins, seasonings, sides, and fresh produce you need to create your complete meal. The meals that Blue Apron offer bold and classic flavors from a variety of cuisines and cooking methods.

At the time of this writing, some of the menu offerings include:

  • New York strip steak and mole sauce
  • turkey meatballs and bok choy
  • zesty shrimp and bucatini pasta
  • sheet pan Italian roast beef
  • sweet and spicy chicken stir-fry

Recipe cards are included with all of the meals and are written in a beginner-friendly way. Most recipes take less than 45 minutes to cook and require 1–2 pots and pans for the entire recipe.


Blue Apron uses non-GMO ingredients, some organic products, hormone-free meats, and sustainably sourced seafood. There is a risk of allergen cross contamination. Recipes feature a variety of flavors, regional cuisines, and cooking methods.

Blue Apron may not be a great option for people with specific dietary needs or preferences, such as gluten-free, allergen-free, vegan, keto, or paleo.

While the meal service caters to vegetarians, the selection of vegetarian options is limited to just 2–3 recipes per week — meaning there’s little to no room for swapping out vegetarian recipes that you may not like.

However, within the weekly menu, Blue Apron offers some selections that may be a good fit for certain dietary needs, such as:

  • 600 Calories or Less: reduced calorie, with 600 or fewer calories per serving
  • Vegetarian: meat-free, but may include dairy, eggs, and honey
  • Diabetes-Friendly: follows the guidelines of the American Diabetes Association (ADA)
  • Carb-Conscious: contains 48 grams of net carbs (total carbs minus fiber) or less per serving
  • Mediterranean Diet: inspired by the heart-healthy Mediterranean diet
  • WW-Approved: emphasizes vegetables and lean proteins; WW (formerly Weight Watchers) points information is provided for these meals
  • Plant Forward: contains only small amounts of meat or fish

However, there’s no guarantee that there will be enough of these options offered each week to fill your order with one particular type. As such, Blue Apron may not be the best choice for people with specific dietary needs or preferences.


Blue Apron doesn’t specifically cater to strict dietary needs, but each week it may offer some meals that fit specific needs. For this reason, Blue Apron may not be ideal if you follow a strict diet or have severe food allergies.

This table provides information about the per-serving price for each meal plan offered by Blue Apron:

SignatureVegetarianSignature for Four
2 recipes per week$9.99 per serving*$9.99 per serving*$9.99 per serving
3 recipes per week$9.99 per serving$9.99 per serving$7.99 per serving
4 recipes per week$9.99 per servingN/A$7.49 per serving

As you can see, prices for Blue Apron meals vary from $7.49–$9.99 per serving. Two-serving meals cost a flat $9.99 per serving, and four-serving meals are priced based on how many recipes you receive per week.

Additionally, if you only order two recipes per week from the Signature or Vegetarian plan, you’ll be assessed an extra $7.99 shipping fee each week. This is notated in the table above with an asterisk.

Shipping is free for all Signature for Four plans, as well as if you order three or more recipes per week with a Signature or Vegetarian plan.


Blue Apron’s price ranges from $7.49–$9.99 per serving, depending on the size of your order. Smaller orders may also have a $7.99 shipping fee.

This table compares Blue Apron with other meal kit delivery services — not preassembled meal delivery services.

If you’re interested in prepared meal delivery services, look into options like Freshly or BistroMD.

Blue ApronHello FreshHome ChefSun BasketGreen Chef
Meal plans for special dietsVegetarianVegetarian, reduced calorie, pescatarianVegetarian, reduced calorie, low carbPaleo, low carb, gluten-free, reduced calorie, diabetes-friendly, vegetarian, pescatarian, MediterraneanKeto, low carb, paleo, vegetarian
Ingredient listsGMO-free, hormone-free meats, sustainable seafood, some organic ingredientsHormone-free meats, sustainable seafood, some organic ingredientsPer Home Chef’s website, suppliers “follow industry aligned animal welfare standards,” some organic ingredientsOrganic produce and eggs, sustainable seafood, hormone- and antibiotic-free pork and chicken, grass-fed beefOrganic ingredients, “high animal welfare standards” per Green Chef’s website
PricingAbout $8–$10 per serving, shipping is free, or $7.99 for certain meal plansAbout $8–$9 per serving, $8.99 shippingAbout $9 per serving, $6.99 shippingAbout $11–$13 per serving, $7.99 shippingAbout $12–$13 per serving, $7.99 shipping

Blue Apron is one of the least expensive meal kit delivery services, and unlike its competitors, it offers a free shipping option. However, its options for special diets are very limited compared with competitors like Sun Basket.

Blue Apron is one of the least expensive meal kit delivery options, but it offers extremely limited selections for people with specific dietary needs.

Blue Apron may be worth the price if you’re interested in cooking more healthy, balanced meals at home and value the convenience of a meal kit delivery service.

It may be especially beneficial for individuals or small families who are busy and find themselves eating out often out of convenience.

However, if you have strict dietary needs or severe food allergies, you should consider another meal kit delivery service that caters specifically to your dietary needs.

If you want to learn more about who may find Blue Apron worth the price, check out this article.


Blue Apron is ideal for individuals or small families who want to cook more without the hassle of meal planning and grocery shopping. However, other meal kit services may be a better fit for people with strict dietary needs.

Blue Apron is a meal kit delivery service that offers a wide variety of appealing recipes for people with no specific dietary needs.

Compared with other meal kit delivery services, it’s one of the least expensive options. However, it offers fewer options for people with strict dietary needs and preferences than some of its competitors.

If you value the convenience offered by meal kit delivery services and don’t have any specific dietary needs, Blue Apron may be a great option for your household.

Get started with Blue Apron here.