Three of the best vitamin brands, including FullWell, NOW, and Pure EncapsulationsShare on Pinterest

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If you’re unable to meet your nutritional needs through your diet alone, supplements can be a convenient and effective way to do so.

That said, not all vitamin and mineral supplements are created equal.

In fact, some brands are pumped full of fillers, additives, and unhealthy ingredients that can do more harm than good when it comes to your health.

It’s important to choose a reputable brand that has undergone extensive testing, ideally by a third-party lab, and is sourced from high quality ingredients. Doing so can ensure that you’re getting a supplement that’s pure and potent and that your body can use efficiently.

Here are the 15 best vitamin brands to help meet your nutritional needs, as well as the criteria we used to choose them.

When researching the best vitamin brands, we considered the following factors:

  • Third-party testing. We looked for brands that have undergone testing by an independent lab to ensure safety, potency, and purity. Examples of third-party organizations to look for include NSF International, Consumer Lab, and U.S. Pharmacopeia (USP).
  • Certifications. In addition to being certified third-party tested, we looked for brands offering non-genetically modified organism (GMO) verified or certified gluten-free or vegan products.
  • Ingredients. We chose brands that prioritize the use high quality ingredients and easily absorbed forms of vitamins and minerals. The brands below also avoid or limit the use of artificial flavors, fillers, and preservatives.
  • Price. While the brands included vary in price, they each offer supplements that provide a good value.
  • Vetting. The vitamin brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being. Read more about our vetting process.

A note on price

General price ranges are indicated below with dollar signs ($–$$$$). One dollar sign means the brand’s products are rather affordable, whereas four dollar signs indicate a higher cost.

Generally, prices range from $0.06–$3.00 per serving, though this may vary depending on where you shop.

Pricing guide

  • $ = under $0.75 per serving
  • $$ = $0.75–$1.50 per serving
  • $$$ = $1.50–$2.25 per serving
  • $$$$ = over $2.25 per serving

Best overall vitamin brands

Thorne Research

  • Price: $–$$$$
  • Why we chose it: Thorne Research offers a wide range of supplements and adheres to strict manufacturing standards to ensure quality.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements

Thorne Research is a supplement company that uses high quality ingredients free of contaminants, fillers, and heavy metals.

All products are manufactured in a facility that’s certified by NSF International and the Therapeutic Goods Administration (TGA), which is the regulatory body in Australia responsible for assessing the safety of supplements.

Plus, Thorne also makes more than 30 products that are NSF Certified for Sport.

Thorne offers a variety of products, including protein powders, multivitamins, probiotics, and fish oils. The company also provides supplements designed to support healthy aging, bone and joint health, immune function, and energy levels.

In fact, Thorne Women’s Multi 50+ was featured as the best multivitamin for women over age 50 in Healthline’s roundup of the best multivitamins for women’s health.

Additionally, many supplements are also vegan and free of gluten, soy, or dairy, although this may depend on the specific product you select.

Pure Encapsulations

  • Price: $
  • Why we chose it: Not only are all products free of gluten, fillers, and additives, but they are also third-party tested to ensure quality.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements

Pure Encapsulations is dedicated to providing safe, sustainably sourced supplements formulated to address a long list of health concerns.

All products are free of unnecessary fillers and additives, as well as GMOs, gluten, and many common allergens.

Plus, each supplement undergoes rigorous third-party testing for contaminants and harmful compounds to guarantee safety.

In addition to single-nutrient supplements, Pure Encapsulations offers products for digestive health, immune support, brain function, hormone balance, and more.

For example, Pure Encapsulations Magnesium Glycinate made Healthline’s list of the best supplements for anxiety.


  • Price: $–$$
  • Why we chose it: In addition to being one of the most affordable supplement brands, NOW also manufactures products in a third party certified facility.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements

NOW is a family-owned company that focuses on producing natural supplements free of GMOs and artificial ingredients.

Each product is thoroughly tested in the company’s in-house laboratories for purity and the presence of heavy metals, pesticides, and other contaminants.

NOW supplements are also certified by Underwriters Laboratories (UL), a third-party company that inspects facilities to ensure that they comply with good manufacturing practices.

A wide range of products is available on the company’s website, including multivitamins, sports supplements, probiotics, herbs, digestive enzymes, and more.

NOW makes 50+ sports supplements that are Informed Sport certified, which means they’ve been tested for the presence of substances that are banned for athletes.

The company also offers a variety of single nutrient supplements, such as its NOW Foods Chewable Vitamin D3 5,000 IU, which was selected as one of Healthline’s best vitamin D supplements.

You can also filter supplements to find options that are vegan, vegetarian, organic, or free of gluten and other specific allergens.

Best multivitamin brand


  • Price: $$–$$$$
  • Why we chose it: Ritual offers high quality multivitamins specifically for men, women, and children at every stage of life.
  • Types of vitamins available: multivitamins, prenatal, and protein powders

Ritual is a company that specializes in making high quality multivitamins free of artificial colors, flavors, and fillers.

It provides detailed information on the sourcing of each nutrient for full transparency, including the supplier and specific form of each micronutrient.

Ritual offers a variety of products for different life stages, including prenatal and postnatal vitamins, protein powders, and multivitamins for men, multivitamins for women, and children of all ages.

For instance, the Ritual Essential for Men Multivitamin is formulated specifically to meet the needs of men over age 18 and is vegan and non-GMO.

Additionally, Ritual multivitamins are made without dairy, sugar, nuts, or gluten, and they’re tested by an independent lab for heavy metals, allergens, and microbes.

Best vitamin brand for kids

Llama Naturals

  • Price: $–$$
  • Why we chose it: Llama Naturals is certified organic, free of added sugar, and tested by a third party, making it a great option for kids of all ages.
  • Types of vitamins available: multivitamins, probiotics, and single nutrients

Llama Naturals offers a selection of flavored gummy vitamins specifically for children, including multivitamins, prebiotics, probiotics, and supplements featuring ingredients like vitamin D and elderberry.

For example, their Plant-Based Multivitamin contains a blend of 13 vitamins and phytonutrients, which are naturally flavored and made with real fruit.

As registered dietitian and health coach Brenda Peralta points out, gummy supplements could be a good option for young children who may have trouble taking pills. Just make sure to keep the bottle safely out of reach.

Not only is each supplement from Llama Naturals certified organic, but all products are also plant-based and free of added sugar and artificial ingredients.

Furthermore, all products undergo third-party testing for safety and are backed by a money-back guarantee.

Be sure to use products only as directed and talk with your pediatrician before starting supplementation if you have any concerns.

Best prenatal vitamin brand


  • Price: $$$
  • Why we chose it: FullWell supplements are produced in a UL certified facility and formulated with the nutrients you need for a safe and healthy pregnancy.
  • Types of vitamins available: prenatal and men’s fertility

Founded by dietitian and fertility nutrition expert Ayla Barmmer, FullWell specializes in producing prenatal vitamins designed to support women before, during, and after pregnancy.

Though they recently began offering a supplement to promote men’s fertility as well, their signature Prenatal Vitamin is still their most popular product.

This supplement provides many nutrients that are essential for promoting a healthy pregnancy, including folate, vitamin D, and vitamin B12, among others (1).

It also contains choline. According to women’s health dietitian Coral Edelson, MS, RD, this micronutrient is important for your baby’s brain development and is not found in all prenatal supplements.

What’s more, FullWell is manufactured in a UL certified facility and batch tested to ensure safety. Plus, a certificate of analysis (COA) is available upon request.

Especially if you’re pregnant or breastfeeding, always talk with a healthcare professional before taking any new supplements.

Best personalized vitamin brands

HUM Nutrition

  • Price: $–$$$
  • Why we chose it: HUM provides personalized recommendations for products, all of which are gluten-free, non-GMO, and tested by an independent lab.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, single nutrients, sports supplements

HUM Nutrition supplements are formulated with clinically proven nutrients and designed to promote everything from hair and skin health to mood, digestion, immune function, and more.

For example, their HUM Nutrition Fan Club, which contains Siberian rhubarb and mix of probiotics and other herbal ingredients, was selected as one of Healthline’s best multivitamins for menopause.

Using a simple online quiz, the company provides personalized product recommendations based on your needs and offers free access to a registered dietitian for additional guidance.

Products are triple-tested for purity and verified by a third-party lab to ensure strength and potency. Plus, all supplements are non-GMO, gluten-free, and made without any artificial colors or sweeteners.

Persona Nutrition

  • Price: $–$$$
  • Why we chose it: Persona Nutrition offers supplements formulated to address a variety of health concerns and includes free consultations for personalized advice.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements

Persona Nutrition uses a 5-minute nutrition assessment designed by a team of doctors and nutritionists to help create a custom daily supplement regimen just for you.

All products are sourced from suppliers that the brand trusts and thoroughly tested for purity and strength to ensure that you’re receiving the highest quality supplements possible.

Persona offers a wide array of products that you can filter based on specific health concerns, including digestion, bone health, weight loss, sleep, and immunity.

Alternatively, you can opt for one of their multivitamins, like the Persona Foundational Multivitamin, which contains a blend of important nutrients like zinc, vitamin C, and B vitamins.

Each product includes detailed information on the ingredients it contains, any potential allergens, and the research that backs its health benefits.

Subscribers also have access to free, unlimited consultations with Persona’s team of nutritionists for personalized health advice.

Best vegan vitamins brand

Garden of Life

  • Price: $–$$$
  • Why we chose it: Garden of Life boasts an extensive selection of vegan supplements, many of which are also organic and gluten-free.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements

Garden of Life is a supplement manufacturer focused on quality, transparency, and sustainability.

In fact, in addition to being certified carbon neutral, many Garden of Life products undergo third-party testing and are certified organic, vegan, gluten-free, or kosher.

Some have also been certified by NSF International or Informed Choice, which are organizations that test products for substances that are banned for athletes.

With a wide selection of products to choose from, Garden of Life offers more than 150 vegan supplements, including probiotics, vitamins, minerals, herbs, and plant-based protein powders.

For instance, the Garden of Life MyKind Organic Plant Collagen Builder is a vegan biotin supplement that contains a blend of other vitamins, minerals, and botanicals to support collagen synthesis.

You can also filter products to find supplements for specific health concerns or dietary restrictions, based on your needs.

Best collagen supplement brand

Vital Proteins

  • Price: $–$$$
  • Why we chose it: Vital Proteins specializes in producing high quality collagen supplements, all of which are independently tested and available in a range of different forms.
  • Types of vitamins available: multivitamins, collagen powders, drinks, capsules, and gummies

Vital Proteins is a popular brand known for their collagen supplements, which are available in a variety of forms and flavors, including vanilla, matcha, and dark chocolate blackberry.

As the most abundant protein in the body, collagen plays a central role in skin, bone, and joint health (2).

It’s particularly popular for its anti-aging benefits, with research showing that collagen supplements could help boost skin hydration and elasticity (3).

One of their most popular products, Vital Proteins Beauty Collagen, contains a blend of collagen, probiotics, and hyaluronic acid to promote the health of the hair, skin, and nails.

Many Vital Proteins products are certified organic and free of GMOs, fillers, binders, and artificial ingredients.

According to their website, Vital Proteins also uses independent labs to test supplements for contaminants and heavy metals.

Best omega-3 vitamins brand

Nordic Naturals

  • Price: $–$$$
  • Why we chose it: Nordic Naturals is dedicated to quality and transparency. In addition to testing all products through an independent lab, they also provide a COA for each supplement.
  • Types of vitamins available: omega-3s, probiotics, multivitamins, and single nutrients

Although Nordic Naturals produces a variety of vitamins and minerals, the company is perhaps best known for its high quality omega-3 supplements that are tailored to fit a range of nutritional needs.

In fact, their Nordic Naturals Ultimate Omega is featured as Healthline’s best overall fish oil supplement.

Omega-3 fatty acids have been linked to a long list of benefits and can help promote healthy aging (4).

They may also help reduce inflammation, which can be especially beneficial for those with autoimmune disorders like rheumatoid arthritis (5).

In addition to offering plant-based omega-3 supplements, Nordic Naturals has supplements specifically for athletes, children, teens, pregnant people, and even pets.

All Nordic Naturals products are non-GMO and undergo third-party testing for safety. A COA is also available for all supplements on the company’s website.

Best hair, nails, and skin vitamins brand


  • Price: $–$$
  • Why we chose it: OLLY supplements are free of artificial ingredients and produced in facilities that are regularly audited by third-party agencies.
  • Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements

OLLY is a company committed to promoting health with high quality, flavorful supplements made without any GMOs and artificial ingredients.

The company offers many gummies and softgels formulated to promote hair, nails, and skin health, and they include ingredients like collagen, hyaluronic acid, and biotin.

For example, OLLY Undeniable Beauty is made with vitamin C, vitamin E, and keratin and is one of the top vitamins for hair, nails, and skin.

Other products, including multivitamins, omega-3s, probiotics, and herbal supplements, are also available.

A COA is available for each product from OLLY. Additionally, supplements are produced in facilities audited by the Food and Drug Administration (FDA) and other third-party agencies.

Best probiotic supplements brand


  • Price: $$
  • Why we chose it: Bio-Kult offers vegetarian-friendly probiotics that are tested by a third-party and made without common allergens, like gluten, nuts, and eggs.
  • Types of vitamins available: probiotics

Bio-Kult is a brand that specializes in producing high quality probiotics.

Probiotics are a type of bacteria found in the gut that have been linked to a long list of health benefits, including improved immune function, enhanced digestion, and lower cholesterol levels (6).

The brand offers products with a variety of unique strains, each of which is intended to support different conditions. Some are also formulated with ingredients to support other aspects of health, such as garlic, grapefruit extract, or cranberry extract.

For example, Bio-Kult Mind is designed to support brain function and gut health using a blend of probiotics, zinc, and grape and blueberry extracts.

All Bio-Kult products are shelf-stable, non-GMO, and made without gluten, nuts, and eggs. Many are also vegetarian-friendly and have been approved by the Vegetarian Society.

Bio-Kult also adheres to strict manufacturing standards, and products are tested by an external lab to guarantee purity and potency.


  • Price: $–$$
  • Why we chose it: Culturelle provides a variety of probiotic supplements designed to support gut health, all of which are produced in a facility certified by NSF International.
  • Types of vitamins available: probiotics, alone or combined with multivitamins or other nutrients

As one of the leading probiotic manufacturers on the market, Culturelle is a top-notch brand trusted by consumers and healthcare professionals alike.

The brand provides probiotics specifically for children, infants, and adults, along with supplements that combine probiotics with other nutrients, such as fiber, vitamin D, and omega-3 fatty acids.

One of their best-selling supplements, Culturelle Digestive Daily Probiotic, is shelf-stable and packs 10 billion colony-forming units (CFUs) into each serving.

Culturelle products are manufactured in a facility that’s certified by NSF International, and each product lot is carefully inspected prior to packaging.

Most Culturelle supplements are also free of common allergens like dairy, soy, and gluten, making them great options for those with food allergies.

Best vitamins brand for athletes

Klean Athlete

  • Price: $–$$$$
  • Why we chose it: All Klean Athlete products are independently tested and NSF Certified for Sport, making them a great option for competitive athletes.
  • Types of vitamins available: multivitamins, probiotics, single nutrients, omega-3s, and sports supplements

Klean Athlete is a high quality supplement brand that was founded by athletes for athletes.

The company manufactures a range of products, including multivitamins, probiotics, and omega-3 fatty acid supplements.

It also has a wide selection of supplements designed to optimize athletic performance, such as creatine, whey protein, collagen, and branched-chain amino acids.

Klean Creatine, one of their most popular products, was even featured as one of Healthline’s best creatine supplements for 2022.

All products are NSF Certified for Sport, meaning that they have been tested to ensure that they’re free of substances banned for athletes.

This is especially important for competitive athletes. According to Amy Shapiro, MS, RD, CDN, hidden substances can show up in urine or blood tests and may prevent athletes from competing in their sport.

Klean Athlete products are also non-GMO and undergo testing in-house and in accredited laboratories to verify safety.

Here is a closer look at how our picks of the best vitamin brands compare:

Thorne ResearchPure EncapsulationsNOWRitualLlama NaturalsFullWellHUM NutritionPersona NutritionGarden of LifeVital ProteinsNordic NaturalsOLLYBio-KultCulturelleKlean Athlete
Price per serving$–$$$$$$–$$$$–$$$$$–$$$$$$–$$$$–$$$$–$$$$–$$$$–$$$$–$$$$$–$$$–$$$$
Third-party testingyesyesyesyesyesyesyesnoyesyesyesyesyesnoyes
Certifications*•NSF certified facility
•NSF Certified for Sport
•TGA approved
N/A•UL certified facility
•Informed Sport certified
Informed Sport certifiedorganicUL certified facilityN/AN/A•NSF
•Informed Choice certified
•carbon neutral
organic•NSF Certified for Sport
NSF certified facilityapproved by the Vegetarian SocietyNSF certified facilityNFS Certified for Sport
•single nutrients
•single nutrients
•single nutrients
•protein powder
•single nutrients
•men’s fertility
•single nutrients
•single nutrients
•single nutrients
•single nutrients
•single nutrients
•single nutrients

*Note that certifications might not apply to every product.

There are several factors to consider when determining which vitamin brand is right for you, including:

  • Personal needs. Consider your health goals to find a brand that offers products catered to your specific needs. For example, some brands provide products specifically for athletes, while others focus on meeting the needs of children, teens, or pregnant people.
  • Quality. Look for brands with products and facilities that are third-party tested or certified, which helps ensure the safety, strength, and purity of supplements.
  • Dietary restrictions or food allergies. Many products are certified vegan, gluten-free, or kosher, which may be a key consideration for some.
  • Cost. Some brands are more expensive than others, so be sure to look for a company that offers products within your budget.

Note that certain brands provide personalized product recommendations or convenient subscriptions, which may be a good option for some people.

How to check for quality

Selecting a high quality supplement is key to maximizing its potential health benefits.

To get started, purchase supplements that are produced by reputable manufacturers.

Be sure to check the ingredients label and steer clear of supplements that contain high amounts of fillers, additives, and preservatives.

Certain manufacturers also provide a certificate of analysis (COA), which is a document that details the purity and strength of a supplement and proves that specific quality standards have been met.

Some may also have a certification or seal of approval from organizations like NSF International or Consumer Labs, which are companies that conduct third-party testing on supplements to assess quality.

If you have any underlying health conditions or are taking any other medications, consult a healthcare professional before starting a new supplement to help avoid negative side effects.

Useful supplement shopping guides

Check out these two articles to help you make supplement shopping a breeze:

What is the best name brand for vitamins?

Healthline’s picks for the best overall vitamin brands include Thorne Research, Pure Encapsulations, and NOW.

However, there are many top-quality vitamin brands available, each of which differs in terms of price, the selection of products that they offer, and whether or not they are tested by a third-party or have any certifications.

Be sure to consider these factors to find the best brand of vitamins to fit your needs and health goals.

Who makes the highest quality multivitamin?

There are many companies that make high quality multivitamins, including several of the brands featured above, such as Ritual and Nordic Naturals.

Look for brands that offer multivitamins catered to your needs, and opt for products that use high quality ingredients and are rigorously tested, ideally by an independent lab.

How do you know if a vitamin is good quality?

To evaluate the quality of a vitamin, check the ingredients label and look for products that are free of fillers, additives, and artificial ingredients.

If possible, look for a vitamin that is tested or certified by a third party and buy from brands that are transparent about how their products are sourced and manufactured.

Given the myriad of vitamins and minerals on the market, it can be tricky to determine which products are worth their price tags.

Buying from reputable retailers and looking for vitamins made with high quality ingredients can help ensure that you’re getting the best supplement possible.

Checking the ingredient label and looking for products that have undergone third-party testing can also help you get the most bang for your buck.