The 15 Best Vitamin Brands of 2023: A Dietitian’s Picks

A quick look at the best vitamin brands

• Best overall vitamin brand: Thorne | Skip to review
• Best allergy-friendly vitamin brand: Pure Encapsulations | Skip to review
• Best multivitamin brand: Ritual | Skip to review
• Best affordable vitamin brand: NOW | Skip to review
• Best vitamin brand for kids: Llama Naturals | Skip to review
• Best prenatal vitamin brand: FullWell | Skip to review
• Best personalized vitamin brand: HUM Nutrition | Skip to review
• Best brand with daily vitamin packs: Care/of | Skip to review
• Best vegan vitamins brand: Garden of Life | Skip to review
• Best collagen supplement brand: Vital Proteins | Skip to review
• Best omega-3 vitamins brand: Nordic Naturals | Skip to review
• Best hair, nails, and skin vitamins brand: OLLY | Skip to review
• Best probiotic supplement brands: Bio-Kult, Culturelle | Skip to review
• Best vitamins brand for athletes: Klean Athlete | Skip to review

If you’re unable to meet your nutritional needs through your diet alone, supplements can be a convenient and effective way to do so.

That said, not all vitamin and mineral supplements are created equal. Some products may contain fillers, additives, and unhealthy ingredients that can do more harm than good when it comes to your health.

It’s important to choose a reputable brand with products that have undergone extensive testing, ideally by a third-party lab, and are sourced from high quality ingredients. Doing so can ensure that you’re getting a supplement that’s pure and potent and that your body can use efficiently.

Here are the 15 best vitamin brands to help meet your nutritional needs, as well as the criteria we used to choose them.

How we chose the best vitamin brands

When researching the best vitamin brands, we considered the following factors:

• Third-party testing: We prioritized brands with products that have undergone testing by an independent lab to ensure safety, potency, and purity. Look for supplements labeled with seals from third-party testing organizations such as NSF International, ConsumerLab, and U.S. Pharmacopeia (USP).
• Certifications: We looked for brands offering products with additional certifications, such as NSF Certified Safe for Sport, Non-GMO Verified, or certified gluten-free or vegan.
• Ingredients: We chose brands that prioritize the use of high quality ingredients and easily absorbed forms of vitamins and minerals. The brands below also avoid or limit the use of artificial flavors, fillers, and preservatives.
• Price: While the brands included vary in price, they each offer supplements that provide a good value.
• Vetting: The vitamin brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being.

Healthline’s picks for the best vitamin brands

Best overall

Thorne

• Why we chose it: Thorne offers a wide range of supplements and adheres to strict manufacturing standards to ensure quality.
• Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements
• Price: $–$$$$

Thorne is a supplement company that uses high quality ingredients free of contaminants, fillers, and heavy metals.

All Thorne products are manufactured in a facility that’s certified by NSF International and the Therapeutic Goods Administration (TGA), the regulatory body in Australia that’s responsible for assessing the safety of supplements.

Plus, Thorne makes more than 30 products that are NSF Certified for Sport.

Thorne offers a variety of products, including protein powders, multivitamins, probiotics, and fish oils. The company also provides supplements designed to support healthy aging, bone and joint health, immune function, and energy levels.

In fact, Thorne Women’s Multi 50+ was featured as the best multivitamin for women over age 50 in Healthline’s roundup of the best multivitamins for women’s health.

This product contains several essential nutrients in highly absorbable forms, including magnesium malate, a chelated form of magnesium. Research suggests that, compared with other forms of magnesium, chelated magnesium may be better tolerated and more easily absorbed by the body (1).

Additionally, many supplements from Thorne are vegan and free of gluten, soy, or dairy, although this may depend on the specific product you select.

Best allergy-friendly vitamin brand

Pure Encapsulations

• Why we chose it: Not only are all products free of gluten, fillers, and additives, but they are also third-party tested to ensure quality.
• Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements
• Price: $–$$$

Pure Encapsulations is dedicated to providing safe, sustainably sourced supplements formulated to address a long list of health concerns.

All the brand’s products are free of unnecessary fillers and additives, as well as GMOs and many common allergens.

Plus, each supplement is certified gluten-free and undergoes rigorous third-party testing for contaminants and harmful compounds to guarantee safety.

In addition to single-nutrient supplements, Pure Encapsulations offers products for digestive health, immune support, brain function, hormone balance, and more.

For example, Pure Encapsulations Magnesium Glycinate made Healthline’s list of the best supplements for anxiety.

Many products from Pure Encapsulations are formulated to maximize absorption, such as Curcumin 500 with Bioperine, which features piperine, a substance found in black pepper that can significantly boost the absorption of curcumin in the body (2).

Best multivitamin brand

Ritual

• Why we chose it: Ritual offers high quality multivitamins specifically for men, women, and children at every stage of life.
• Types of vitamins available: multivitamins, prenatal, protein powders, and synbiotics
• Price: $$–$$$$

Ritual specializes in making high quality multivitamins free of artificial colors, flavors, and fillers.

For full transparency, the company provides detailed information on the sourcing of each nutrient, including the supplier and specific form of each micronutrient.

Ritual offers a variety of products for different life stages, including:

• prenatal and postnatal vitamins
• synbiotics containing a blend of pre- and probiotics
• protein powders
• multivitamins for men
• multivitamins for women
• multivitamins for children of all ages

For instance, the Ritual Essential for Men Multivitamin is formulated specifically to meet the needs of men over age 18 and is vegan and non-GMO.

Ritual multivitamins are made without dairy, sugar, nuts, or gluten and are tested by an independent lab for heavy metals, allergens, and microbes.

The brand uses delayed-release capsules, which are designed to dissolve in your small intestine rather than your stomach to enhance absorption (3).

What’s more, Ritual Essential Multivitamin for Women 18+ is USP-verified to ensure purity and potency, and Ritual protein powders are NSF Certified for Sport.

Best budget-friendly vitamin brand

NOW

• Why we chose it: In addition to being one of the most affordable supplement brands, NOW manufactures products in a third-party certified facility.
• Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements
• Price: $–$$

NOW is a family-owned company that focuses on producing budget-friendly supplements free of GMOs and artificial ingredients.

Each product is thoroughly tested in the company’s in-house laboratories for purity and the presence of heavy metals, pesticides, and other contaminants.

NOW supplements are manufactured in facilities certified by UL Solutions, a third-party company that inspects facilities to ensure that they comply with good manufacturing practices.

A wide range of products is available on the company’s website, including multivitamins, sports supplements, probiotics, herbs, digestive enzymes, and more.

NOW makes 50+ sports supplements that are Informed Sport certified, which means they’ve been tested for the presence of substances that are banned for athletes.

The company also offers a variety of single nutrient supplements, such as NOW Foods Chewable Vitamin D3 5,000 IU, which was selected as one of Healthline’s best vitamin D supplements.

This product contains vitamin D3, which has been shown to be more effective than vitamin D2 at increasing blood levels of vitamin D and improving vitamin D status (4).

What’s more, NOW regularly conducts research studies to assess the bioavailability of certain products and publishes the results online. Customers can view these on the brand’s website.

You can also filter supplements on the website to find options that are vegan, vegetarian, organic, or free of gluten and other specific allergens.

Best vitamin brand for kids

Llama Naturals

• Why we chose it: Llama Naturals products are certified organic, free of added sugar, and tested by a third party, making this brand a great option for kids of all ages.
• Types of vitamins available: multivitamins, probiotics, and single nutrients
• Price: $–$$

Llama Naturals offers a selection of flavored gummy vitamins specifically for children, including multivitamins, prebiotics, probiotics, and supplements featuring ingredients such as vitamin D and elderberry.

For example, the brand’s Plant-Based Multivitamin contains a blend of 13 vitamins and phytonutrients, which are naturally flavored and made with real fruit.

As registered dietitian and health coach Brenda Peralta points out, gummy supplements could be a good option for young children who may have trouble taking pills. Just make sure to keep the bottle safely out of reach.

Not only is each supplement from Llama Naturals certified organic, but all products are also plant-based and free of added sugar and artificial ingredients.

According to the company, the gummies are slow-cooked at a low heat to retain their flavor and phytonutrients while increasing absorption.

Furthermore, all products undergo third-party testing for safety and are backed by a money-back guarantee.

Be sure to use products only as directed and talk with your pediatrician before starting supplementation if you have any concerns.

Best prenatal vitamin brand

FullWell

• Why we chose it: FullWell supplements are produced in a UL Solutions-certified facility and formulated with the nutrients you need for a safe and healthy pregnancy.
• Types of vitamins available: prenatal, men’s fertility, omega-3s, herbal blends
• Price: $$$

Founded by dietitian and fertility nutrition expert Ayla Barmmer, FullWell specializes in producing prenatal vitamins designed to provide support before, during, and after pregnancy.

Though the brand recently began offering a supplement to promote men’s fertility, a fish oil supplement, and an herbal supplement to promote relaxation, the signature Prenatal Vitamin is still its most popular product.

This supplement provides many nutrients that are essential for promoting a healthy pregnancy, including folate, vitamin D, and vitamin B12 (5).

It also contains choline. According to women’s health dietitian Coral Edelson, MS, RD, this micronutrient is important for your baby’s brain development and is not found in all prenatal supplements.

Other minerals found in the supplement, such as magnesium and calcium, are chelated, or bound to amino acids. This can help increase absorption (6).

FullWell products are manufactured in a UL Solutions-certified facility and batch tested to ensure safety. Plus, a certificate of analysis (COA) is available upon request.

Especially if you’re pregnant or breastfeeding, always talk with a healthcare professional before taking any new supplements.

Best personalized vitamin brands

HUM Nutrition

• Why we chose it: HUM provides personalized recommendations for products, all of which are gluten-free, non-GMO, and tested by an independent lab.
• Types of vitamins available: multivitamins, probiotics, omega-3s, single nutrients, sports supplements
• Price: $–$$$

HUM Nutrition supplements are formulated with clinically proven nutrients and designed to address specific concerns such as hair and skin health, mood, digestion, and immune function.

For example, the HUM Nutrition Fan Club supplement, which contains Siberian rhubarb and mix of probiotics and other herbal ingredients, was selected as one of Healthline’s best multivitamins for menopause.

Other HUM products are also formulated to optimize bioavailability. For example, the Got Calcium supplement contains an added dose of vitamin D, which is necessary for the absorption of calcium (7).

Using a simple online quiz, the company provides personalized product recommendations based on your needs and offers free access to a registered dietitian for additional guidance.

Products are triple-tested for purity and verified by a third-party lab to ensure strength and potency. Plus, all supplements are non-GMO, gluten-free, and made without any artificial colors or sweeteners.

Best daily vitamin packs

Care/of

• Price: $–$$$
• Why we chose it: Care/of provides third-party tested supplements in convenient daily packs. With personalized product recommendations, the brand also makes it easy to narrow down your selections.
• Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, specialty blends, and protein powders

Care/of is a personalized subscription-based supplement company that uses a quick online assessment to create a custom daily supplement regimen just for you.

All products are tested multiple times throughout the manufacturing process, both in-house and by third-party labs, to ensure that you’re receiving the highest quality supplements possible.

Care/of offers a wide variety of products, including multivitamins, protein powders, probiotics, and supplement blends formulated for specific health concerns such as sleep, digestion, and stress.

Each product includes detailed information on the ingredients it contains, any potential allergens, and the research that backs its health benefits.

Plus, Care/of provides information about the specific forms of nutrients used and how they can affect absorption. For example, the brand mentions that its B-complex supplement includes methylfolate, an active form of folate that your body can absorb as effectively as or more effectively than folic acid (8).

Best vegan vitamins brand

Garden of Life

• Why we chose it: Garden of Life boasts an extensive selection of vegan supplements, many of which are also organic and gluten-free.
• Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements
• Price: $–$$$

Garden of Life is a supplement manufacturer focused on quality, transparency, and sustainability.

In fact, in addition to being certified carbon-neutral, many Garden of Life products undergo third-party testing and are certified organic, vegan, gluten-free, or kosher.

Some have also been certified by NSF International or Informed Choice, organizations that test products for substances that are banned for athletes.

With a wide selection of products to choose from, Garden of Life offers more than 150 vegan supplements, including probiotics, vitamins, minerals, herbs, and plant-based protein powders.

For instance, the Garden of Life MyKind Organic Plant Collagen Builder is a vegan biotin supplement that contains a blend of other vitamins, minerals, and botanicals to support collagen synthesis.

Plus, all supplements in Garden of Life’s Vitamin Code line provide nutrients sourced from raw fruits and vegetables. These products also contain probiotics and digestive enzymes to promote digestion and absorption.

You can filter products on the brand’s website to find supplements for specific health concerns or dietary restrictions, according to your needs.

Best collagen supplement brand

Vital Proteins

• Why we chose it: Vital Proteins specializes in producing high quality collagen supplements, all of which are independently tested and available in a variety of forms.
• Types of vitamins available: multivitamins, collagen powders, drinks, capsules, and gummies
• Price: $–$$$

Vital Proteins is a popular brand known for its collagen supplements, which are available in multiple forms and flavors, including Vanilla, Matcha, and Dark Chocolate Blackberry. It’s also one of our top collagen supplement picks for skin specifically.

As the most abundant protein in the body, collagen plays a central role in skin, bone, and joint health (9).

It’s particularly popular for its potential effects on signs of skin aging, with research showing that collagen supplements could help boost skin hydration and elasticity (10).

One of the brand’s most popular products, Vital Proteins Beauty Collagen, contains a blend of collagen, probiotics, and hyaluronic acid to promote the health of the hair, skin, and nails.

Many Vital Proteins products are certified organic and free of GMOs, fillers, binders, and artificial ingredients.

Most of the brand’s collagen supplements are also hydrolyzed, or broken down into smaller peptides, which your body can more readily absorb (11).

According to the brand’s website, Vital Proteins uses independent labs to test supplements for contaminants and heavy metals.

Best omega-3 vitamins brand

Nordic Naturals

• Why we chose it: Nordic Naturals is dedicated to quality and transparency. In addition to testing all products through an independent lab, the company provides a COA for each supplement.
• Types of vitamins available: omega-3s, probiotics, multivitamins, and single nutrients
• Price: $–$$$

Although Nordic Naturals produces a variety of vitamins and minerals, the company is perhaps best known for its high quality omega-3 supplements that are tailored to fit a range of nutritional needs.

In fact, Nordic Naturals Ultimate Omega is featured as Healthline’s best overall fish oil supplement.

Omega-3 fatty acids have been linked to a long list of benefits and can help promote healthy aging (12).

They may also help reduce inflammation, which can be especially beneficial for those with autoimmune disorders such as rheumatoid arthritis (13).

In addition to plant-based omega-3 supplements, Nordic Naturals offers supplements specifically for athletes, children, teens, pregnant people, and even pets.

All Nordic Naturals fish oil supplements are available in triglyceride form, which your body can absorb more effectively than ethyl ester forms of fish oil (14).

Additionally, Nordic Naturals products are non-GMO and undergo third-party testing for safety. A COA is available for all supplements on the company’s website.

Best hair, nails, and skin vitamins brand

OLLY

• Why we chose it: OLLY supplements are free of artificial ingredients and produced in facilities that are regularly audited by third-party agencies.
• Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, and sports supplements
• Price: $–$$

OLLY is a company committed to promoting health with high quality, flavorful supplements made without any GMOs or artificial ingredients.

The company offers many gummies and softgels formulated to promote hair, nail, and skin health. These products contain ingredients such as collagen, hyaluronic acid, and biotin.

For example, OLLY Undeniable Beauty is made with vitamin C, vitamin E, and keratin and is one of the top vitamins for hair, nails, and skin.

Other products, including multivitamins, omega-3s, probiotics, and herbal supplements, are also available.

Many OLLY supplements feature highly absorbable forms of nutrients. For instance, OLLY Ultra Strength Immunity Softgels are formulated with zinc citrate, which may be more bioavailable than some other forms of zinc, according to one 2014 study (15, 16).

A COA is available for each OLLY product, and several products are certified by NSF International. Additionally, OLLY supplements are produced in facilities audited by the FDA and other third-party agencies.

Best probiotic supplement brands

Bio-Kult

• Why we chose it: Bio-Kult offers vegetarian-friendly probiotics that are made without common allergens such as gluten, nuts, and eggs.
• Types of vitamins available: probiotics
• Price: $$

Bio-Kult is a brand that specializes in producing high quality probiotics.

Probiotics are a type of bacteria found in the gut that have been linked to a long list of health benefits, including improved immune function, enhanced digestion, and lower cholesterol levels (17).

The brand offers products with a variety of unique strains, each of which is intended to support different conditions. Some are also formulated with ingredients to support other aspects of health, such as garlic, grapefruit extract, and cranberry extract.

For example, Bio-Kult Mind is designed to support brain function and gut health using a blend of probiotics, zinc, and grape and blueberry extracts.

All Bio-Kult products are shelf-stable, non-GMO, and made without gluten, nuts, and eggs. Many are also vegetarian-friendly and have been approved by the Vegetarian Society.

What’s more, Bio-Kult notes that all probiotic strains used in its products are cryoprotected during manufacturing. This means they are protected from the acidic environment of the stomach, enabling beneficial bacteria to colonize in your gut.

Culturelle

• Why we chose it: Culturelle provides a variety of probiotic supplements designed to support gut health, all of which are produced in a facility certified by NSF International.
• Types of vitamins available: probiotics, alone or combined with multivitamins or other nutrients
• Price: $–$$

As one of the leading probiotic manufacturers on the market, Culturelle is a top-notch brand trusted by consumers and healthcare professionals alike.

The brand provides probiotics specifically for children, infants, and adults, along with supplements that combine probiotics with other nutrients, such as fiber, vitamin D, and omega-3 fatty acids.

One of the brand’s bestselling supplements, Culturelle Digestive Daily Probiotic, is shelf-stable and packs 10 billion colony-forming units (CFUs) into each serving.

Culturelle products are manufactured in a facility that’s certified by NSF International, and each product lot is carefully inspected prior to packaging.

Most Culturelle supplements are also free of common allergens such as dairy, soy, and gluten, making them great options for those with food allergies.

The company states that it uses double aluminum blister card packaging for its probiotics, which individually seals each serving to prevent moisture, air, and light from reducing the viability and effectiveness of the products.

Best vitamins brand for athletes

Klean Athlete

• Why we chose it: All Klean Athlete products are independently tested and NSF Certified for Sport, so they’re a great option for competitive athletes.
• Types of vitamins available: multivitamins, probiotics, single nutrients, omega-3s, and sports supplements
• Price: $–$$$$

Klean Athlete is a high quality supplement brand that was founded by athletes for athletes.

The company manufactures a range of products, including multivitamins, probiotics, and omega-3 fatty acid supplements.

It also has a wide selection of supplements designed to optimize athletic performance, such as creatine, whey protein, collagen, and branched-chain amino acids.

Klean Creatine, one of the brand’s most popular products, was even featured as one of Healthline’s best creatine supplements.

This product is formulated with creatine monohydrate, the form of creatine that has been studied most extensively and is considered the best choice for supplementation (18).

Other supplements from Klean Athlete are also made using highly absorbable ingredients. For example, the brand’s Klean Isolate features whey protein, a type of protein powder that is more readily absorbed than plant-based sources of protein, such as pea protein (19).

All products are also NSF Certified for Sport, meaning that they have been tested to ensure that they’re free of substances banned for athletes.

This is especially important for competitive athletes. According to Amy Shapiro, MS, RD, CDN, hidden substances can show up on urine or blood tests and may prevent athletes from competing in their sport.

Additionally, Klean Athlete products are non-GMO and undergo testing in-house and in accredited laboratories to verify safety.

A comparison of the best vitamin brands

Here is a closer look at how our picks of the best vitamin brands compare:

*Note that certifications might not apply to every product.

How to choose the best vitamin brand for you

There are several factors to consider when determining which vitamin brand is right for you, including:

• Personal needs: Consider your health goals and look for a brand that offers products catered to your needs. For example, some brands provide products specifically for athletes, while others focus on meeting the needs of children, teens, or pregnant people.
• Brand reputation: Choose a product from a well-established, reputable brand that is compliant with CGMPs established by the FDA.
• Testing: Look for products that are tested to ensure purity and potency, ideally by a third-party organization.
• Ingredient label: Be sure to check the ingredient label and steer clear of supplements that contain large amounts of fillers, additives, and preservatives.
• Dietary restrictions or food allergies: Many products are certified vegan, gluten-free, or kosher, which may be a key consideration for some.
• Cost: Some brands are more expensive than others, so be sure to look for a company that offers products within your budget.

Note that certain brands provide personalized product recommendations or convenient subscriptions, which may be a good option for some people.

Third-party testing and certifications

The FDA doesn’t approve the safety or accuracy of individual supplement products.

Instead, some brands voluntarily have their products tested by a third-party organization, such as:

• NSF International
• Labdoor
• Consumer Labs
• Eurofins Scientific
• Advanced Laboratories

In addition to pursuing third-party testing, some supplement companies go a step further to become third-party certified.

Certifications such as NSF Certified and USP Verified indicate that the supplement company’s products and facilities have been audited and tested by the third-party organization to ensure purity, potency, and safe manufacturing processes.

Others, including NSF Certified for Sport and Informed Sport, confirm that a product is free of substances banned in competitive sports.

Keep in mind that some companies have third-party certified facilities, but their products aren’t third-party tested for purity and potency.

Other products may be third-party certified to ensure that they’re appropriate for vegans or free of specific allergens or ingredients, such as gluten.

Frequently asked questions about vitamins

What is the best name brand for vitamins?

Healthline’s picks for the best overall vitamin brands include Thorne, Pure Encapsulations, and NOW.

However, there are many top-quality vitamin brands available, each of which differs in terms of price, the selection of products that they offer, and whether or not they are tested by a third-party or have any certifications.

Be sure to consider these factors to find the best brand of vitamins to fit your needs and health goals.

Who makes the highest quality multivitamin?

There are many companies that make high quality multivitamins, including several of the brands featured above, such as Ritual and Nordic Naturals.

Look for brands that offer multivitamins catered to your needs, and opt for products that use high quality ingredients and are rigorously tested, ideally by an independent lab.

How do you know if a vitamin is good quality?

To evaluate the quality of a vitamin, check the ingredients label and look for products that are free of fillers, additives, and artificial ingredients.

If possible, look for a vitamin that is tested or certified by a third party and buy from brands that are transparent about how their products are sourced and manufactured.

It’s also a good idea to ensure a product is using the most bioavailable forms of ingredients, which are better absorbed by the body.

The bottom line

Given the myriad of vitamins and minerals on the market, it can be tricky to determine which products are worth their price tags.

Buying from reputable retailers and looking for vitamins made with high quality ingredients can help ensure that you’re getting the best supplement possible.

Checking the ingredient label and looking for products that have undergone third-party testing can also help you get the most bang for your buck.