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Healthline has sole editorial control over this article. Potential uses for the products listed here are not health claims made by the manufacturers. The information in this article is intended to be general in nature. It’s not intended to be a substitute for medical advice from a healthcare professional. Healthline encourages you to make any treatment decisions with your healthcare professional.

If you’re searching for a cannabidiol (CBD) product, you probably know there are a lot of products out there. It can be hard to know which brands are reputable and which to avoid.

Since the Food and Drug Administration (FDA) doesn’t guarantee the quality, safety, or effectiveness of CBD products, it’s extra important to research brands before you buy so you can make sure you’re getting something high quality.

One of the brands you may have found on your search is Zatural. We dug into Zatural’s reputation, quality, and some of their best products.

Read on to learn more about Zatural and whether they’re the right brand for you.

Pros

  • fair pricing
  • 30-day return policy
  • discounts for military and older adults
  • positive reviews
  • large product line
  • free U.S. shipping on orders over $5
  • ships to more than 100 countries

Cons

  • not certified organic
  • some unclear product descriptions
  • some product pages display less testing information than others

Zatural was started by MaryAnn Stanger, a naturopathic doctor, in 2018. The company sells what they call “all-natural” products made without harsh chemicals, fillers, or additives.

The company hasn’t been involved in any lawsuits related to its products or business practices, and they haven’t received any FDA warning letters about product claims. This means the company is likely avoiding making any unproven health claims about their products and isn’t engaging in shady business practices.

Zatural has an A+ rating from the Better Business Bureau (BBB). Here, they have a 4.36 out of 5-star rating based on 22 customer reviews. There is currently only one complaint — outlining an issue about receiving the wrong product — but it seems the issue has been resolved.

Zatural isn’t currently a BBB-accredited business.

This might be important to some consumers who value BBB accreditation, but a lack of accreditation doesn’t necessarily reflect poorly on the brand. It may just mean the company doesn’t want or have the means to pay the sometimes hefty annual fee to become an accredited business.

When it comes to quality, there are some inconsistencies. Let’s break down what’s positive and what could be improved.

Processing and manufacturing

Zatural goes into detail on each product page about the way they process their CBD. There, you’ll see that Zatural uses Colorado-grown hemp for all of their products.

They use a carbon dioxide (CO2) extraction method, which is a fairly common way of extracting CBD from hemp. Since CO2 extraction doesn’t use any solvents or other chemicals, some say it results in a “cleaner” product.

Zatural also says their hemp is 100 percent organically grown without the use of herbicides, pesticides, or chemical fertilizers. A quick search on the U.S. Department of Agriculture’s website shows that they don’t appear to be certified organic, but that doesn’t necessarily mean they’re not following organic farming practices.

While Zatural says they’re compliant with the FDA’s current good manufacturing practices (cGMPs), they don’t appear to have third-party certification in this area.

Third-party testing

There are certificates of analysis (COAs) for most Zatural products, but not all. The ones that do exist come from an ISO 17025-compliant third-party lab. ISO 17025 certification means the lab has demonstrated that they produce valid results.

Still, there appear to be some inconsistencies about the way the products are tested.

The Full Spectrum CBD Oil and CBD Gummy Bears, for example, have comprehensive third-party testing available. Each of these final products has been tested for potency and contaminants.

However, other products, like the CBD Hot Cream, are only tested for potency. Even though the CBD oil that’s used to make the cream is tested for contaminants, there’s still a possibility that microbial contamination could happen during the manufacturing process. It’s best to opt for products that are fully tested in their final form.

Potency discrepancies

The COAs for some Zatural products show that they contain significantly more CBD than they say they do. It’s always best to review the COA before purchasing so you can determine if the potency will work for you.

Zatural sells CBD isolate, broad-spectrum, and full-spectrum CBD products. Their products include:

  • oils
  • softgels
  • edibles (gummies, chocolates, honey, and more)
  • creams and salves
  • essential oils
  • bath bombs
  • pet products
  • hand sanitizer

These products come in a range of potencies, and prices are largely based on the size and potency of each product — from about $12 to $200. They’re reasonably priced compared with many CBD brands.

The company also offers discounts for the military and for older adults to help make their products more accessible to these populations.

Zatural ships to more than 100 countries. You can learn more about the brand’s international order policies here.

All U.S. orders receive free shipping, which the company says is around 2 to 6 business days.

Zatural has a clear return policy in which customers can return products within 30 days of purchase. There aren’t many customer reviews that mention the return policy, so it’s unclear if returning items is a good experience.

Customer reviews are generally very positive both on Zatural’s site and on third-party review sites like Trustpilot, though reviews on third-party sites are few.

If you scroll through any reviews on Zatural’s site, you might notice an asterisk with a note that says: “Edited to meet FDA requirements.”

Some CBD companies — like Charlotte’s Web, for example — have received FDA warning letters in the past because reviews posted to their site mentioned specific diseases that reviewers claimed the products helped relieve. Zatural may be taking extra caution and removing mentions of specific diseases from their reviews.

When it comes to CBD, we always recommend choosing a product that:

  • Comes with a comprehensive, up-to-date COA. The COA should be for the current batch of product or no more than a year old. In addition to potency, it should contain contaminant testing results.
  • Contains about as much CBD and THC as it says it does. The COA should offer proof that the potency of these key cannabinoids is within a reasonable margin of error compared to what’s listed on the label.
  • Doesn’t contain any vitamins, minerals, or supplements. It’s unclear how CBD interacts with these other ingredients. Until we know more, it may be best to play it safe and stick to products that include only CBD

Right now, several Zatural products fit the bill.

Pricing guide

  • $ = under $30
  • $$ = $30–$45
  • $$$ = over $45

Full Spectrum CBD Softgels

  • Price: $$
  • CBD type: full-spectrum
  • CBD potency: 25 mg per softgel
  • Count: 30 per container
  • COA: available on product page

CBD softgels or capsules are one of the easiest ways to take CBD. These full-spectrum softgels are already dosed for you, this means no messy measuring. Plus, you can easily toss them into your bag when you’re on the go.

These softgels contain 25 mg of CBD each. They may seem too potent if you’re new to CBD, but if you’re already familiar with how CBD affects you, you may like this potency option.

There are only two reviews for this product right now, but they’re both positive. One reviewer says they work great and calls out good shipping and handling too. The other mentions loving the convenience of a capsule.

Buy Full Spectrum CBD Softgels online.

Broad Spectrum CBD Softgels

  • Price: $
  • CBD type: broad-spectrum
  • CBD potency: 10 mg per softgel
  • Count: 30 per container
  • COA: available on product page

Zatural has these broad-spectrum softgels listed as one of their top sellers. It’s easy to see why, with 99 product reviews, and the majority of them are glowing.

Reviewers mention these are their favorite. Some say they take them for muscle spasms, while another says their 90-year-old mother takes them to get better rest at night. Others call them “a miracle worker.”

These softgels are made using nano-encapsulated CBD. This is considered a perk, as some research has pointed out this type of CBD may have a stronger effect because it absorbs better than non-nano CBD.

Since these softgels are 10 mg per capsule, they’re a good option for those new to CBD, so you can slowly increase your dose as needed.

Buy Broad Spectrum CBD Softgels online.

CBD Gummy Bears

  • Price: $$
  • CBD type: broad-spectrum
  • CBD potency: 20 mg per gummy
  • Count: 30 per container
  • COA: available on product page

CBD gummies are a popular and fun way to take CBD.

Zatural offers vegan, organic gummy bears containing 20 mg per gummy. The product page doesn’t include information about flavoring, but the bright colors imply assorted fruit flavors.

These gummies have a nearly perfect score, with a 4.9 out of 5-star rating on the product page. Reviewers mention loving these before bed for relaxation. One reviewer says they love the taste, noting that they’re not too sweet.

Buy CBD Gummy Bears online.

Full Spectrum CBD Oil

  • Price: $
  • CBD type: full-spectrum
  • CBD potency: 300 mg per 30-mL bottle
  • COA: available on product page

This oil is a good choice for those who want as many CBD benefits as possible. Full-spectrum CBD comes with every bit of the useful compounds from the cannabis plant, including cannabinoids, flavonoids, and terpenes.

The idea is that when they work together, all the combined compounds result in a stronger effect, which is called the entourage effect.

Keep in mind that full-spectrum CBD products do include some THC.

This oil has a handful of reviews right now, and they’re all 5-star ratings. The brand does include a disclaimer on this product page that full-spectrum products can’t be shipped internationally or in the state of Idaho right now.

Buy Full Spectrum CBD Oil online.

CBD is a popular product used to help ease a number of common concerns.

People may use CBD for:

Keep in mind that not all of these uses are supported by robust research.

CBD is continually studied for its potential to help ease a wide range of symptoms.

CBD’s effectiveness with pain management is one common research area, and it’s also a big draw for many who try it.

A 2018 review of studies dug into CBD’s effectiveness in easing chronic pain.

Researchers reviewed studies on cancer pain, neuropathic pain, and fibromyalgia. These studies were performed beginning in 1975 and went through March 2018.

The review suggests that CBD is useful in overall pain management and that it didn’t produce negative side effects.

CBD’s ability to help with anxiety and depression is another main research area.

For example, a 2020 study on 397 people in New Zealand looked at CBD’s effects on participants with a variety of conditions: cancer-related symptoms, noncancer pain, neurological symptoms, and anxiety-related mental health symptoms.

Researchers found after 3 weeks of CBD treatment, each group saw improvements in their overall quality of life.

Participants who were given CBD for anxiety or depression reported a boost conducting daily tasks and a reduction in anxiety or depression symptoms and pain.

Plus, 70 percent of participants described experiencing some amount of satisfaction with their CBD treatment.

Around 9.9 percent of participants reported negative side effects. These included side effects like sedation and vivid dreams.

Only 0.8 percent of participants reportedly experienced any worsening symptoms.

The first thing to know is that in addition to CBD products, Zatural sells hemp oil products, which don’t contain any CBD. If you’re looking specifically for CBD products, make sure you’re shopping in the CBD section on Zatural’s website.

Which CBD product you choose will be largely based on why you’re taking CBD and what kinds of products you prefer. Start by narrowing down your choices according to the product type and what kind of CBD they contain.

Then, take a look at each product page and what testing information is available. We recommend choosing a product that comes with a clear, comprehensive, up-to-date COA.

If you’re totally unsure what kind of product to try, consider the CBD Sample Pack. It includes sample sizes of CBD oil, softgels, gummy bears, and honey sticks, so you can decide what you like before committing to a full-size product.

Zatural has a lot of different kinds of products. Here are some general guidelines on how to use each:

  • Edibles. Zatural offers gummies, mints, gum, honey sticks, and raw honey. The gummies, mints, gum, and honey sticks are precisely dosed, meaning they contain a specific amount of CBD and you don’t need to worry about figuring out the dose.
  • Softgels. Softgels are also precisely dosed and super easy to add into your routine. You’ll take these as you would a non-CBD pill.
  • Oils. Zatural’s oil drops work like a tincture, so you’ll use the included dropper to place your desired dose place under your tongue. If you’re interested in an oil, you may want to try one of the 300-mg oils first. That way, you can see how you feel before trying something more potent.
  • Topicals. Topicals aren’t precisely dosed, so you’ll need to start with a small amount (about as much as you’d use of a non-CBD topical). From there, make sure you don’t have any skin sensitivities. You can work your way up to a higher dose if needed.
  • Bath bombs. Bath bombs are a fun way to soak yourself in CBD. Just add to a bathtub full of water and let the CBD and other ingredients fizzle and disperse before hopping in.
  • CBD for pets. There’s limited research on how CBD affects pets. Always talk with your vet before giving your pet CBD. But keep in mind that in some states, vets may not be able to recommend CBD for animals.
  • Essential oils. There are many ways to use essential oils. Zatural recommends using a diffuser, adding drops to a hot shower, rolling onto your temples, and even using them as cleaning products.

No matter which product you choose, be sure to consider potency. The right CBD dosage for you depends on a variety of factors, like your weight and body chemistry. It’s a good idea to start small and work your way up until you find what works for you.

It’s important to talk with a doctor before trying CBD, especially if you’re taking any medications. Certain medications, including those with a grapefruit warning, may interact with CBD.

Though CBD is generally considered to be safe, a 2017 review of studies found that some people may experience side effects, such as:

  • tiredness
  • diarrhea
  • changes in appetite
  • changes in weight

A 2020 study found that consuming high fat meals while taking CBD products by mouth can increase CBD blood concentrations. That means your risk of side effects may increase.

Don’t take CBD if you’re pregnant or nursing.

Is Zatural a good brand?

The company has pros and cons.

Zatural has positive reviews, a wide variety of products, and a strong return policy.

Although the brand says their products are organic, this is hard to confirm since they don’t appear to be certified organic at this time.

Some products lack COAs, while others vary in the information they provide.

Is Zatural safe?

According to the World Health Organization, CBD is generally thought to be safe.

It’s best to talk with a doctor before trying CBD, though, because it does interact with some medications.

If you want to try a Zatural product, opt for one that comes with a COA so you can make sure it’s been tested for potency and contaminants.

What’s the difference between full-spectrum and broad-spectrum CBD?

Broad-spectrum CBD means the product can include most compounds found in the cannabis plant, except THC.

Full-spectrum, on the other hand, has all compounds found in cannabis. That includes THC, but only in small amounts (no higher than 0.3 percent if the product is federally legal).

Zatural is a relatively new company that sells full-spectrum, broad-spectrum, and isolate CBD products. They offer a wide range of affordable products that reviewers seem to really love.

Though Zatural says they use organic hemp to make their products, they don’t currently seem to be certified organic. They also have some inconsistencies in their testing. While most products have COAs available, some don’t. Others include only potency testing for the final products.

Make sure to talk with a doctor about CBD before trying Zatural products.

Is CBD legal?The 2018 Farm Bill removed hemp from the legal definition of marijuana in the Controlled Substances Act. This made some hemp-derived CBD products with less than 0.3 percent THC federally legal. However, CBD products containing more than 0.3 percent THC still fall under the legal definition of marijuana, making them federally illegal but legal under some state laws. Be sure to check state laws, especially when traveling. Also, keep in mind that the FDA has not approved nonprescription CBD products, and some products may be inaccurately labeled.