Coop Original PillowShare on Pinterest

We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission. Here’s our process.

Getting a good night’s sleep is crucial. In fact, studies show that lack of sleep may result in brain fog, grogginess, irritability, and an inability to get anything done.

Sometimes, sleep problems arise because we’re not using the right sleep arsenal: an uncomfortable mattress, a pillow that doesn’t align the neck, and itchy sheets.

According to research, using an optimal pillow for appropriate neck support and alignment may contribute to improved sleep quality.

Coop Home Goods is an online store that sells pillows, pillowcases, sheet sets, mattress toppers, mattress protectors, and sleep masks.

Their Original Coop Pillow is advertised as America’s #1 selling pillow. In this review, we’ll focus on breaking down what makes it a standout.

Over the years, you might have found yourself in a Goldilocks situation. Some pillows are too firm. Others have too little filling.

Coop’s Original Pillow is customizable. Each pillow comes with a half-pound bag of fill, so you can add or remove to your liking.

The more fill you add, the firmer and more lifted your pillow gets. Just remember to fluff afterwards to evenly distribute the fill. By adjusting the fill regularly, you can shape your pillow to accommodate changing sleeping positions.

A lot of competing pillow brands fill their pillows with leftover lumps of foam scrap. Coop, however, uses a hypoallergenic mix of cross-cut memory foam and microfiber that is shredded into small pieces.

This memory foam molds to the contours of your head more easily, so the pillow may help you sleep better.

Coop’s memory foam is CertiPUR-US and Greenguard Gold certified to ensure low chemical emissions. This means the pillow is made without ingredients like ozone-depleting substances, mercury, lead and heavy metals, and formaldehyde.

Lastly, each pillow is encapsulated in a case that’s removable, machine washable, breathable, and made with the company’s Lulltra fabric (a polyester and sustainable bamboo-derived viscose rayon).

The inner liner is made from a stretchy, lightweight polyester and can be unzipped to access your pillow’s fill.

The pillow is 6 inches high when new, and you can buy more pillow fill refills on the website.

Because the pillow is so adjustable, it can be a good choice for many kinds of sleepers.

Side sleepers are recommended to use a pillow with a high loft to ensure that their neck and head are in a neutral position.

Back sleepers should aim for a low-to-medium loft pillow for the proper amount of support.

The Original Coop Pillow fares well for both types of sleepers because the fill is easily adjustable.

Although many reviews praise the adjustability feature, some stomach sleepers still find it a bit too lofty — even when removing a decent amount of fill.

Coop Home Goods recommends removing 1/3 of the fill from the pillow if you are a stomach sleeper.

Memory foam pillows are known to trap heat. If you’re someone who worries about overheating — which may disrupt your sleep — the Eden pillow may be a better choice for you, since it’s filled with a cooling gel.

The Coop Home Goods quiz on the company website can point you in the right direction.

The Original Coop Pillow is listed at $50.99 for a standard, $52.99 for a queen, and $59.99 for a king.

Aside from the Original Coop Pillow, the brand also sells:

All the pillows are cruelty-free, hypoallergenic, breathable, resistant to dust mites, and made in the United States.

Compared to other memory foam pillows on the market, Coop falls in the middle of the pricing spectrum.

Most of Coop’s products are highly reviewed. The Original Coop Pillow has over 13,000 reviews on the website, averaging 4.6 out of 5 stars.

Most reviewers praise the pillow for being comfortable and durable. A few people claim that it resolved their insomnia, and some are now “sleeping like a baby.”

Several people report an overwhelming odor when they first receive the pillow. However, you do not need to worry about the chemical smell. Coop only uses foam certified by CertiPUR-US.

The brand reports that Visco Elastic foam tends to have a scent when it’s new, and each Coop pillow is freshly manufactured before shipment.

To rid your pillow of the scent, Coop recommends airing it out or putting it in the dryer on low for 1–2 hours with a couple of dryer sheets.

Users of the Original Coop Pillow say the pillow lasts around 3 years with regular use.

The Better Business Bureau has not yet rated Coop Home Goods.


Coop currently offers free standard shipping to the 48 contiguous United States. Standard shipping takes anywhere from 7 to 10 business days.

Canadian customers can place an order on However, they must cover their own return shipping costs if they are not satisfied with their order.

Return policy

Coop offers a 100-day return policy for all products, except the eye masks.

If you are not satisfied with your pillow, simply email or call the company, and they will send you a prepaid return label to return the item within 30 days.

Once the company receives your item, you’ll receive a full refund within 2 business days. Gently used pillows get donated to local charities.

If you wait longer than the 30-day shipping window, you’re only eligible for store credit in the form of a gift card.


Coop’s pillows come with a 5-year warranty that covers material damage incurred under correct use or manufacturer defect.

The brand is not responsible for incidental or consequential damage from the use of its products.

The warranty doesn’t apply if you fail to follow washing instructions and misuse or abuse the pillow. Any warranty claims outside the United States are responsible for shipping and applicable duties and taxes.

Warranties apply only to products purchased directly from Coop Home Goods or its authorized sellers.

The Original Coop Pillow allows you to tailor your pillow to suit your size, shape, or sleeping position. If you’re looking to improve your sleep quality, many reviewers say the Original Coop Pillow is a great option.

As memory foam pillows go, the Original Coop Pillow is also fairly affordable, and many users consider it well worth the price.

Iman Balagam is a writer based in Houston, Texas. When she’s not laughing at her own jokes, or buying overpriced chia pudding, she can be found reading fiction novels, catching a spin class, doomscrolling through TikTok, or waiting for her delayed Spirit flight to board. You can see more of her work on her website.