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Getting a good night’s sleep is crucial. In fact, studies show that lack of sleep may result in brain fog, grogginess, irritability, and an inability to get anything done.

Sometimes, sleep problems arise because we’re not using the right sleep arsenal: an uncomfortable mattress, a pillow that doesn’t align the neck, and itchy sheets.

According to research, using an optimal pillow for appropriate neck support and alignment may contribute to improved sleep quality.

Coop Home Goods is an online store that sells pillows, pillowcases, sheet sets, mattress toppers, mattress protectors, and sleep masks.

The Original Coop Pillow is advertised as America’s #1 selling pillow. In this review, we’ll focus on breaking down what makes it a standout.


  • The pillow is adjustable for a variety of firmness options, and it conforms to the head and neck.
  • Reviewers note that it manages to retain its shape well over time.
  • The pillow is cruelty-free, hypoallergenic, breathable, resistant to dust mites, and made in the United States.
  • The pillow is filled with shredded memory foam, so it’s softer than traditional memory foam pillows.
  • Coop’s memory foam is certified by CertiPUR-US and Greenguard Gold to ensure low chemical emissions for safety.
  • The pillow is machine washable, making it easy to keep clean.
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  • Excessive washing can ruin the quality over time. Coop Home Goods recommends washing the pillow once per year.
  • The pillow may emit an odor for a few days, according to reviews.
  • The pillow might not appeal to stomach sleepers, as they generally prefer thinner pillows.
  • Some sleepers may prefer a cooling pillow, as memory foam is known to trap heat.
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Over the years, you might have found yourself in a Goldilocks situation. Some pillows are too firm. Others have too little filling.

Coop’s Original Pillow is customizable. Each pillow comes with a half-pound bag of fill, so you can add or remove to your liking.

The more fill you add, the firmer and more lifted your pillow gets. Just remember to fluff afterwards to evenly distribute the fill. By adjusting the fill regularly, you can shape your pillow to accommodate changing sleeping positions.

A lot of competing pillow brands fill pillows with leftover lumps of foam scrap. Coop, however, uses a hypoallergenic mix of cross-cut memory foam and microfiber that’s shredded into small pieces.

This memory foam molds to the contours of your head more easily, so the pillow may help you sleep better.

Coop’s memory foam is CertiPUR-US and Greenguard Gold certified to ensure low chemical emissions. This means the pillow is made without ingredients like ozone-depleting substances, mercury, lead and heavy metals, and formaldehyde.

Lastly, each pillow is encapsulated in a case that’s removable, machine washable, breathable, and made with the company’s Lulltra fabric (a polyester and sustainable bamboo-derived viscose rayon).

The inner liner is made from a stretchy, lightweight polyester and can be unzipped to access your pillow’s fill.

The pillow is 6 inches high when new, and you can buy more pillow fill refills on the website.

The Original Coop Pillow is made of memory foam and microfiber fill, which is great for sleepers who want full control over the shape and feeling of their pillow.

How the pillow feels really depends on what the sleeper wants — adding fill makes the pillow firmer and loftier, whereas removing fill makes the pillow softer and thinner.


The Original Coop Pillow should last a long time, because it’s constructed from high quality materials. It comes with a 5-year warranty. It’s also machine washable, so it won’t fall victim to bacteria or dust mites.

However, it’s important to note that memory foam pillows don’t last quite as long as down or latex pillows.


The Original Coop Pillow is adjustable, so it can be as firm as the sleeper needs, depending on how much fill the sleeper inserts or removes.

Shape retention

Because the fill is adjustable, the Original Coop Pillow retains its shape well. Sleepers can readjust the pillow if they notice any dips or flatness.


Memory foam pillows have a reputation for conforming to the head and neck. The Original Coop Pillow is a great option for those who want to sink into their pillow at night.

Because the pillow is so adjustable, it can be a good choice for many kinds of sleepers.

Side sleepers

Side sleepers are recommended to use a pillow with a high loft to ensure that their neck and head are in a neutral position, and to maintain spinal alignment. Pressure points in the neck can occur if a side sleeper continues to sleep on a pillow that’s too thin or soft.

Sleepers who weigh less than 130 pounds may want to remove fill from the pillow to ensure a lower loft that works for their frame.

Back sleepers

Back sleepers should aim for a low-to-medium loft pillow for the proper amount of support. Back sleepers can feel their head and neck conform to the pillow thanks to memory foam.

The right amount of fill really depends on the sleepers weight. Coop Home Goods suggest back sleepers remove one-fourth of the fill initially and adjust from there.

Sleepers who weigh less than 130 pounds may opt to remove even more fill, so their heads are not propped too high.

Stomach sleepers

Although many reviews praise the adjustability feature, some stomach sleepers still find it a bit too lofty — even when removing a decent amount of fill.

Coop Home Goods recommends removing one-third of the fill from the pillow if you’re a stomach sleeper.

Memory foam pillows are known to trap heat. If you’re someone who worries about overheating — which may disrupt your sleep — the Eden pillow may be a better choice for you, since it’s filled with a cooling gel.

The Coop Home Goods quiz on the company website can point you in the right direction.

Prices may change, but the the Original Coop Pillow tends to start around $72.

Aside from the Original Coop Pillow, the brand also sells:

All the pillows are cruelty-free, hypoallergenic, breathable, resistant to dust mites, and made in the United States.

Compared with other memory foam pillows on the market, Coop falls in the middle of the pricing spectrum.

Most of Coop’s products are highly reviewed. The Original Coop Pillow has over 14,000 reviews on the website, averaging 4.7 out of 5 stars.

Most reviewers praise the pillow for being comfortable and durable. A few people claim that it resolved their insomnia, and some are now “sleeping like a baby.”

Several people report an overwhelming odor when they first receive the pillow. However, you do not need to worry about the chemical smell. Coop only uses foam certified by CertiPUR-US.

The brand reports that Visco Elastic foam tends to have a scent when it’s new, and each Coop pillow is freshly manufactured before shipment.

To rid your pillow of the scent, Coop recommends airing it out or putting it in the dryer on low for 1 to 2 hours with a couple of dryer sheets.

Users of the Original Coop Pillow say the pillow lasts around 3 years with regular use.

The Better Business Bureau has not yet rated Coop Home Goods.


Coop currently offers free standard shipping to the 48 contiguous United States. Standard shipping takes anywhere from 7 to 10 business days.

Canadian customers can place an order on Amazon.ca. However, they must cover their own return shipping costs if they are not satisfied with their order.

Return policy

Coop offers a 100-night sleep trial on all products, except the eye masks.

If you are not satisfied with your pillow, simply email or call the company, and they will send you a prepaid return label to return the item within 30 days.

Once the company receives your item, you’ll receive a full refund within 2 business days. Gently used pillows get donated to local charities.

If you wait longer than the 30-day shipping window, you’re only eligible for store credit in the form of a gift card.


Coop’s pillows come with a 5-year warranty that covers material damage incurred under correct use or manufacturer defect.

The brand is not responsible for incidental or consequential damage from the use of its products.

The warranty doesn’t apply if you fail to follow washing instructions and misuse or abuse the pillow. Any warranty claims outside the United States are responsible for shipping and applicable duties and taxes.

Warranties apply only to products purchased directly from Coop Home Goods or its authorized sellers.

How do I adjust my Coop Pillow?

The first step is to open both the zipper on the outer cover and inner liner. From there, you simply add or remove fill to the desired level. Finally, zip the pillow back up, and fluff it to redistribute the fill.

How do I wash my Coop Pillow?

Coop Home Goods does not recommend washing your pillow more than once per year. In the case of spills, secure the zipper closed with a safety pin to ensure that the memory foam doesn’t spill out.

Do not use fabric softener or bleach. Wash your pillow in cold water on a delicate cycle, and tumble dry your pillow on low before using it.

Can I use my own pillowcase?

Using your own pillowcase may block the pillow’s breathability and cooling properties.

The Original Coop Pillow allows you to tailor your pillow to suit your size, shape, or sleeping position. If you’re looking to improve your sleep quality, many reviewers say the Original Coop Pillow is a great option.

As memory foam pillows go, the Original Coop Pillow is also fairly affordable, and many users consider it well worth the price.

Iman Balagam is a writer based in Houston, Texas. When she’s not laughing at her own jokes, or buying overpriced chia pudding, she can be found reading fiction novels, catching a spin class, doomscrolling through TikTok, or waiting for her delayed Spirit flight to board. You can see more of her work on her website.