Healthline to Develop and Deliver Strategic Sponsored Content Programs in Addition to Selling Targeted Consumer Advertising Campaigns
San Francisco—April 29th, 2014— Healthline announced today that it has reached an agreement to extend its exclusive right to sell direct-to-consumer (DTC) and other consumer-focused advertising on behalf of Drugs.com, the leading treatment site on the Web. With the extension of this agreement, Drugs.com will continue to anchor Healthline’s set of leading health information websites, which, together with Healthline.com, has a reach of more than 70 million unique visitors each month—one of the largest health information networks in the United States according comScore.
“Year after year, Drugs.com remains the most visited and trusted source for treatment information on the Web,” said David Kopp, General Manager and Executive Vice President of the Healthline Media Group. “It’s an honor to remain in its company and to help connect the world’s best-known healthcare brands with pinpoint accuracy to millions of consumers seeking relevant drug information on Drugs.com.”
In addition to selling targeted consumer advertising campaigns and working to monetize the Drugs.com fast-growing mobile audience, Healthline will develop and deliver custom sponsored multi-media content campaigns.
“Tens of millions of consumers turn to Drugs.com each month to help them navigate often complex treatment considerations,” said Philip Thornton, CEO of Drugs.com. “Healthline has been critical in helping marketers connect with consumers at important decision points on Drugs.com through a variety of strategies. We’re happy to be able to continue our track record of delivering impressive results for advertisers.”
Source: comScore – Media Metrix, Multi-platform (March 2014)
San Francisco-based Healthline is a leading provider of intelligent health information and technology solutions, enabling providers and everyday people to make more confident, informed healthcare decisions. The company’s proprietary semantic health taxonomy platform powers a suite of marketing, health search, data-mining and content solutions for global enterprises and advertisers. Healthline is a Deloitte Technology Fast 500 company for the last four years. For more company information, visit corp.healthline.com
Drugs.com is the largest and most comprehensive drug information resource on the Web with more than 15 million unique visitors per month (comScore, Multi-platform Mar 2014). Providing free, independent, peer-reviewed, objective and up-to-date drug information at both consumer and professional levels, Drugs.com empowers patients and caregivers to take charge of their health and be more informed than ever before. The site also includes many interactive tools to assist consumers and healthcare professionals such as its groundbreaking Pill Identification Wizard, Mednotes—Personal Medical Records (PMR), Drugs Interaction Checker, Support Groups, and iPhone, iPad and Android mobile applications.