Social Media Awareness Campaign Will Match Donations to Help the CCFA Meet its Goal of Finding a Cure and Improving the Quality of Life of Those Affected

SAN FRANCISCO—May 18th, 2012—May is Irritable Bowel Disease (IBD) Awareness Month, and Healthline.com today announced it has partnered with the Crohn’s & Colitis Foundation of America to launch a massive online social media fundraiser. Starting May 16, and running through July 1st, Healthline Networks will match donations made to healthline.com/health/crohns-disease/fundraiser dollar-for-dollar. All money raised during this 6-week effort will be donated to the Crohn’s and Colitis Foundation to help find a cure for Crohn’s disease and ulcerative colitis.

Most people with Crohn’s disease are between the ages of 15 and 35, which is why Healthline.com and the Crohn’s and Colitis Foundation turned to social networks to raise money and awareness.

“Everyone has a dollar to give and we wanted to make it as easy as possible for people to donate,” said Tracy Rosecrans, Healthline’s social media manager. “Since so many young people are affected by Crohn’s Disease and IBD, we thought a social media campaign was the best way to help make this fundraiser go viral.”

People will be able to easily embed event badges on their websites and social networking pages like Facebook and Twitter. Healthline.com’s official fundraiser site will offer a live ticker tally of donations received. There is a clock to count down the days, hours and minutes left to donate.

Fast Facts about Crohn’s Disease and IBD

  • Crohn's disease and ulcerative colitis are painful illnesses that attack the digestive system.
  • More than1.4 million Americans suffer from Crohn's disease or ulcerative colitis
  • 10 percent of those affected -- or an estimated 140,000 -- are youngsters under the age< of 18
  • Currently there is no known cure for Crohn’s Disease or IBD

About Healthline Networks

Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and named to Deloitte's Technology Fast 500 in 2010 and 2011, Healthline is backed by Aetna, Comcast Ventures, GE, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Capital Partners. For more information, visit corp.healthline.com

About Crohn's Disease and Ulcerative Colitis

Crohn's disease and ulcerative colitis are painful, medically incurable illnesses that attack the digestive system. Crohn's disease may attack anywhere from the mouth to the anus, while ulcerative colitis inflames only the large intestine (colon). Symptoms may include abdominal pain, persistent diarrhea, rectal bleeding, fever, and weight loss. Many patients require hospitalization and surgery. These illnesses can cause severe complications, including colon cancer in patients with long-term disease. Some 1.4 million American adults and children suffer from Crohn's disease or ulcerative colitis, with as many as 150,000 under the age of 18. Most people develop the diseases between the ages of 15 and 35.

About the Crohn's & Colitis Foundation

The Crohn's & Colitis Foundation of America's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. The Foundation ranks third among leading health non-profits in the percentage of expense devoted to research toward a cure, with more than 80 cents of every dollar the Foundation spends going to mission-critical programs. The Foundation consistently meets the standards of organizations that monitor charities, including the Better Business Bureau's Wise Giving Alliance (give.org) and the American Institute of Philanthropy (charitywatch.org). For more information, contact the Foundation at 800-932-2423 or visit ccfa.org.