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- Best for basics: Old Navy, Ingrid & Isabel, Storq
- Best for the trendsetter: A Pea in the Pod, Asos
- Best for the budget: Motherhood Maternity, H&M
- Best for all sizes: Universal Standard
- Best for the office: HATCH, LOFT
- Best for the weekend: Gap, Mountain Mama
- Best for date night: Bump Biddy, Stowaway Collection
- Best for loungewear: Target
- Best for lingerie: Cake Maternity, Hotmilk
- Best for workouts: Goodbody Goodmommy, Bao Bei Active, Anook Athletics
- Best for a girls’ trip: PinkBlush
- Best for a splurge: Seraphine
- Best for the environment: Isabella Oliver
We’ve heard it from countless Healthline readers: Finding fashion-forward maternity clothing that doesn’t feel matronly and won’t break the bank can be a serious struggle.
But, good news! Each year there are more and more maternity wear companies that recognize we want to feel stylish and comfy when rocking a baby bump. So we’ve created a roundup of maternity brands that are leading the way when it comes to pregnancy fashion for every size.
- Embrace the changes. Congratulations! You are growing a baby, which is a most amazing feat. Yes, there’s going to be an acclimation period as you get used to all the ways your body changes during pregnancy. But go easy on yourself — this is a moment in time, and one to be celebrated.
- Start early. Many people don’t need to start wearing maternity clothes until after they’re feeling those baby kicks — especially if it’s their first pregnancy. But buying a few pieces early on will help you spread out the cost of buying a new wardrobe, and give you something to look forward to along the way.
- It’s all about the layers. Layering can help you get more mileage out of fewer pieces. Try to buy your wardrobe staples in a color palette that allows for lots of combinations.
- Be flexible with fit. Believe it or not, even your maternity clothes will fit differently at different stages of pregnancy. Some items look or feel better in the second trimester, while others really work best when your bump is a little bigger. Stay open to the possibilities as your shape changes.
- Invest in a few key pieces. Buy the items you know you’ll wear all the time: a great pair of jeans, a dress you can glam up or down, a warm sweater and sweatshirt, a few T-shirts you love, a belly band… you get the idea. The rest you can borrow or find on the sale rack!
- Rock the accessories. Jazzing up your outfit with accessories can help you turn a casual outfit into something more formal, or turn the same pieces into a new outfit altogether. Again, it comes down to getting the most mileage out of each item of clothing.
- Show off the bump. Hiding the bump under a lot of fabric will sometimes make you look and feel larger than you actually are. Don’t be afraid of a tighter fit – many pregnant people find it’s more flattering.
- Don’t forget the underwear. Trust us: ill-fitting underwear is the worst when pregnant. Invest in some undergarments that fit your new shape and keep those seams from digging into your beautiful curves.
- Reference Insta for inspiration. Need some help figuring out how to style your new, gorgeous body? Check out tags like #pregnancystyle or #pregnancyfashion for ideas.
First, it’s important to note that everyone’s fashion aesthetic and baby bump is different. So, while we focused on brands that offer more timeless and universally flattering styles, you’ll need to keep your actual bump in mind so that you’re picking clothes that are best suited to your body type.
We also wanted to look at items that offered a bit more mileage for use during the fourth trimester. And while we did include a few splurges, we’re also mindful of the fact that most women don’t need to invest in true maternity wear until the fifth or sixth month of pregnancy — so extravagant pieces for four or five months of wear isn’t realistic for everyone.
Best for basics
Even when you’re not pregnant, some brands are just best for everyday wardrobe staples. Old Navy is hands-down our recommended go-to for essentials like everyday maternity jeans, basic tees and tanks, and even pajamas.
Just know: Old Navy’s momma-to-be collection is available exclusively online. While that might seem like a deal breaker, the easy return policies, pickup in-store feature, and wallet-friendly prices will make it well worth the extra scrolling.
Ingrid & Isabel
You may recognize this brand’s name from Target — they’ve partnered to bring maternity fashion to major retail. But did you know that Ingrid & Isabel does a huge online business too? This brand has it all — from dresses to leggings and everything in between.
We love their signature Bellaband, a go-to piece for early pregnancy. It’s perfect for that awkward period when you’re just a little too big for your pre-pregnancy jeans, but not big enough for maternity jeans.
When it comes to simple favorites, look no further than Storq. From leggings to lounge sets, you’ll love their soft fabric blends and comfy cuts.
We’re huge fans of their anytime overalls, which offer adjustable straps and just the right amount of stretch. It’s a safe bet they might just become your newest pregnancy uniform.
Best for the trendsetter
A Pea in the Pod
If you’ve got a bigger budget and penchant for designer threads, then A Pea in a Pod is a great choice. The brand has collaborated with premium designers like Joe’s Jeans, Splendid, Natori, and so many more.
But what makes A Pea in the Pod ideal is that they don’t just focus on maternity. They also offer nursing and postpartum styles so that you feel like your clothes are flattering your shape at every stage.
We can’t say it enough — being pregnant doesn’t mean you don’t care about fashion! And thankfully the team at Asos agrees with us. If you prefer on-trend pieces that will have you crowned as the most fashionable bump in town, then you can’t go wrong. While Asos is online only, it’s incredibly affordable with plenty of pieces to appeal to a variety of pregnant mamas.
Best for the budget
Maybe you don’t like the idea of spending a lot on clothes that will only be used for a relatively short period. In that case, Motherhood Maternity has you covered.
You can shop by trimester, ensuring you’re getting the best fit for your needs. And best of all, their collections cover a wide range of categories including outerwear, intimates, basics, and cute items for special occasions too.
Maybe the most versatile maternity brand, H&M offers a big bang for your buck. From swimwear to officewear, underwear to outerwear, H&M has your new maternity wardrobe on lock. And with their frequent sales, affordable prices, and two-packs of basic items, you’ll find yourself saving money at every turn.
Best for all sizes
While many of the brands in this list offer styles in many sizes, Universal Standard is the leader for true inclusivity in maternity fashion. Universal Standard offers the widest size range, from a 00 to a 4XL.
The brand focuses on simple basics that are timeless — meaning you can pack them away when you no longer need them and save them for the next time you’re rocking a bump. Plus with their Fit Liberty exchange program, you can exchange for a different size up to a year after purchase.
Best for the office
Sophisticated and stylish, HATCH is a go-to for chic, professional moms-to-be. We’re eyeing their separates collection that can pull double duty as transitional pieces from day to night — especially for business casual offices.
Even though HATCH is an investment as compared to other wallet-friendly maternity lines, we like that a variety of their pieces are useful after delivery during the postpartum period. And while you’re building a human, you deserve a splurge here and there.
If anyone knows a thing or two about boss babe fashion, it’s LOFT… and they do indeed have a maternity collection! You’d never know it from their stores, though — you’ll find the goods online only. From dress pants to blouses, they’ve got you covered. Are you on the petite side? Don’t worry — LOFT has some of the best maternity clothes for petites.
Best for the weekend
If Saturday had a dress code, a pair of broken-in jeans and a striped shirt from Gap might be it. This classic brand has an online-only maternity line that’s perfect for stocking your weekend wardrobe.
Be sure to check out their maternity jeans — Healthline Parenthood editor Saralyn Ward says “I lived in my Gap maternity jeans during my 3rd pregnancy, and even into the fourth trimester! Their demi-panel jeans are perfect for postpartum.”
If your weekend adventures are spent climbing peaks more than kissing cheeks, you need maternity wear that can go the distance.
Mountain Mama’s layers include no-nonsense performance tees, cargo pants, tankinis, and compression socks. And if you’re a rock climber, you’ll appreciate their climbing harness designed specifically for pregnant rock stars.
Best for date night
Just because you’re pregnant doesn’t mean you can’t feel fierce — especially when you’re going out for a night on the town with your love. Bump Biddy is a wallet-friendly, fashion-forward solution to finding that perfect ensemble for a night on the town.
We love that they include a variety of fun styles such as cute, on-trend boho dresses, jumpsuits, and bodycon dresses. Best of all, Bump Biddy is a size-inclusive brand that offers most styles in sizes up to 3X.
If you’re looking for something simple but sexy, check out Stowaway Collection. Their line doesn’t include a lot of patterns, but you’ll be sure to find a few dresses that flatter your curves in the best possible way.
Best for loungewear
Between the constant hormone changes, unexpected aches and pains, and the nesting instinct, the desire to kick back and relax gets stronger during pregnancy. But you shouldn’t have to spend a lot to stay comfy on the couch.
Target’s maternity brand is a great option for loungewear and leggings, and their maternity department is offered in-store as well as online. Their Isabel Maternity line is a great place to start for affordable and durable pieces that will leave you and your bump snug as a bug in a rug at home.
Best for lingerie
Cake Maternity is the place to go for traditional intimates and separates, and using their detailed fitting guide means getting the right size is a piece of cake (ha!).
While the bras and underwear are slightly more expensive than other retailers, we like that they’re a size-inclusive brand with bra sizes ranging from 30A to 42J. What’s more, the bras don’t look utilitarian — they’ve included accents of lace and a variety of colors to keep things a little more spicy.
You’ll find everything from pumping bras to lace nursing bras at Hotmilk, as well as panties to go with most of their styles. This brand is all about bringing the sexy back to nursing bras, and we’re here for it.
Best for workouts
Leggings are a fan favorite regardless of which life stage you’re currently in. But when you’re pregnant, something simple that stretches with you can be a life-changer.
While it’s a slight splurge, Goodbody Goodmommy is a brand that combines the comfort of leggings with something essential — a built-in maternity belt. While they’re designed for exercising, you’ll like that the matte fabric turns them into a smart athleisure pick, with all the support you need thanks to the belt.
Bao Bei Active
Bao Bei Active not only has a leg up on the supportive pregnancy activewear, but their sculpt and recovery postpartum leggings and shorts are a favorite of pelvic floor physical therapists.
Instead of postpartum belly binding, try these compression leggings for the proper core support that won’t strain your Kegel muscles when you resume your normal activities in the fourth trimester.
For total workout apparel, consider Anook Athletics. This brand features a range of workout gear — like sports bras, leggings, skorts, and tees — that can transition through the postpartum period too. These pieces are designed to support you in the areas where you need it most so that you can continue to stay active through to the end.
Best for a girls’ trip
If you have dreams of hitting the road with your girl squad one last time before your little bundle of joy arrives, you can’t go wrong with PinkBlush. This is a brand that is equal parts girly, practical, and timeless — which also makes it the perfect brand for finding a baby shower ensemble.
At PinkBlush you’ll find a wide array of classic styles like tank dresses and maxi dresses, and even a delivery collection — so that you welcome baby (and those unexpected pics from your relatives) in style.
Best for a splurge
For mamas who are okay with splurging so that every outfit in their maternity wardrobe is ready to be hashtagged on Instagram, you can’t go wrong with Seraphine. This brand is a celebrity favorite, as one quick scroll through their website shows.
Their items may come at a premium, but Seraphine offers a variety of maternity and postpartum wear to cover you in every scenario — including unexpected gear like baby-wearing parkas.
Best for the environment
Time to get real: if we want to protect the planet we are leaving for our children, we need to make some changes. One of the best (and easiest) ways to do that is to spend your money supporting brands who are committed to sustainable practices. But being environmentally friendly doesn’t mean you have to sacrifice style, as Isabella Oliver proves.
Not only are their iconic pieces flattering and stylish, but they’re made with sustainable materials. Isabella Oliver has signed The Fashion Pact and reduced their carbon footprint. Plus, shopping their pre-loved collection gives buyers the chance to reduce waste.
No matter what you’re up to during your pregnancy, there’s a collection that’ll have you looking highly Instagrammable every step of the way!
Remember: Shop early and shop smart, and in no time you’ll have a maternity wardrobe that will make you feel and look your best as you rock your beautiful baby bump.