If you’re looking for ways to become a better ally to Black Americans, one of the most immediate ways to take action is by supporting Black entrepreneurs. As the saying goes: Put your money where your mouth is.
Within the realm of parenthood alone, there are a ton of places to shop for clothing and toys for your kiddos that are owned and operated by Black folks.
That’s why we’re sharing this list of Black-owned companies that are making incredible baby and kids’ gear. Read on to find your new favorite place to buy toys, books, kids’ clothes, and more.
If you’re looking for additional resources, check out our guide to anti-racism resources for parents and kids.
And, most importantly, if you haven’t started talking about racism with your kids, start now.
The Black Toy Store
At The Black Toy Store, representation is the ultimate priority. Not only is the store Black-owned, but all the products they sell must fit into one of three criteria: they must be either created by Black artists, have Black models on the packaging, or the toy itself must be a doll that represents African heritage.
You’ll find no shortage of great STEM toys, puzzles, games, dolls, books, and more for any kiddo to enjoy.
Little Likes Kids
The collection of jumbo puzzles, memory games, and playing cards from Little Likes Kids will no doubt put a smile on your little one’s face. Full of bright, colorful, and diverse illustrations, these games are an engaging way for kids ages 3 and up to learn and play.
Healthy Roots Dolls
When Yelitsa Jean-Charles created the Zoe doll, her goal was to go beyond painting a doll brown — she wanted little girls to be able to play with curly, wavy hair and learn how to care for it. Zoe’s a great fit not only for kids who are looking for a doll who looks like them, but also to expand your child’s view on what a doll “should” look like.
Healthy Roots sells Zoe exclusively — although she’s currently only available for pre-order due to high demand!
Brown Toy Box
If your kid loves STEM/STEAM projects, they’ll love this brand! The mission of Brown Toy Box is invaluable: “to normalize Black excellence and create prosperous career pathways for Black children through STEAM education, cultural representation and educational play.”
Each box contains activities that enable kids to explore topics like robotics, marine biology, and architecture, along with a book about a Black trailblazer in the related field.
Founded by parents of three, Keewa and Doug, Kido is an adorable spot to find unique kids’ clothes (like the super fun brands Romey Loves Lulu and Noé & Zöe!), books, toys, and more. Plus, they even have their own line of Kido graphic tees, which feature uplifting sayings like “Lead, never follow,” and “You are beautiful.”
Rah Love’s Boutique
If your little is a mini trendsetter, you’ll love the options at Rah Love’s Boutique. Their collection of stylish jumpsuits, accessories, and graphic tees will have your kiddo photo-ready in a flash. The only real downside? You probably won’t find anything for yourself — sizes run from 12 months to 6T.
Le Petit Organic
Owner and mother of three Sanjay Smith created Le Petit Organic when she saw a gap in the marketplace for unique, eco-friendly kids’ clothes. And at her shop, that’s just what you’ll find — Le Petit features whimsical, vintage-inspired pieces that are as unique as your little one, as well as decor, books, and toys.
Brave + Kind Bookshop
Bunnie Hilliard’s Brave + Kind Bookshop in Decatur, Georgia, is a true gem. The store features a wide variety of children’s books (and a ton that focus on topics like diversity and anti-racism), activity books, YA novels, books in Spanish, and more.
Ashay by the Bay
With over 750 children’s books available online, the Bay Area’s Ashay By the Bay is an amazing resource for finding children’s books — especially multi-cultural reads and books by Black authors. They’re also committed to ensuring prices are accessible for everyone (often with 20 percent off deals online).
D.C.-based, Black-owned, family-operated — there’s a lot to love about MahoganyBooks. They offer a huge selection of books for ages 0 to 18 (and adult reads, too!) online and focus solely on literature written by, for, and about Black Americans.
They also run a virtual author series featuring Black authors like Ibram X. Kendi and Gabrielle Union that you can tune into online!
Atlanta-based Happy Mango is more than an eco-friendly baby and pregnancy boutique, it’s a community.
While you can certainly shop online, owner Phnewfula Frederiksen‘s brick and mortar store in Georgia is a place where moms can come to not only find a curated selection of quality baby and pregnancy gear, but connect with specialists to get help on their journey through parenthood.
Pretty Please Teethers
Founder Kelli Ulrey started making teethers for her own children when she was bedridden with hyperemesis gravidarum (HG). Since then, she’s been designing a handmade collection of silicone bibs, wooden teethers, and muslin teething lovies that both babies and moms adore.
Pretty Please Teethers prides itself on creating safe, natural, and design-savvy products for babies. Seriously, if you think a teether can’t be stylish, check out their Modern Rainbows and Rays Teether!
Crunchy Boutique is a Black-owned shop that specializes in eco-friendly baby gear (like their own brand of cloth diapers, West Coast Dipes) and sustainable living (like EZPZ silicone mats and Kymia beeswax wrap).
Crunchy Boutique also carries Black-owned brand Little Muffincakes, which makes blankets, bibs, cards, and more that represent Black children in their designs.