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If you’re in the throes of new parenthood, chances are you’re getting showered with thoughtful and generous gifts for your new baby. Friends and family love to buy adorable baby clothes, toys, stuffed animals, and blankets, and while getting gifts is awesome, you might be wondering, do I really need all this stuff?

In fact, when you actually stop to think about what you do need, it probably looks a lot different — diapers, wipes, a fast meal, a good night’s sleep, maybe even a foot massage would be nice.

It’s true: New parents could use a lot of help during those first few months, especially practical items that make their lives a little easier. That’s where subscription boxes can come in handy. They’re sent right to your door and can even be set to arrive on a continual basis — just when the item is needed next.

Because subscription boxes are so convenient for the new-parent set, there are a slew of brands on the market that cater specifically for them and come in handy during that first year or life with a new baby. Here are some of the best subscription boxes on the market for new parents.

For this list, we picked highly rated subscription boxes from companies we think are doing good work. We also read a lot of customer reviews. Most of these companies are started by real parents (okay, maybe the celebrity couples mentioned have a little extra help) who know what it’s like to be new moms and dads.

A note on price

We’ve based the price range of these items based on average monthly cost, but comparing a box of goodies to a stack of diapers isn’t a fair match. Additionally, a lot of these companies have seasonal discounts or first time offers, so click the link in each section for the most accurate pricing.

  • $ = under $30
  • $$ = $30–$50
  • $$$ = $50–$70
  • $$$$ = over $70

Oh Baby Boxes

Price: $$

As a new parent, you deserve to feel pampered — and that’s just what this subscription box sets out to do. Oh Baby takes your due date into consideration as they curate boxes that cater to your specific stage of pregnancy or new parenthood.

Included in each month’s box are 6 to 8 all-natural and organic wellness and skincare essentials, fashion items, and other fun goodies that have been extensively researched, tested, and vetted for efficacy and safety. From nipple balm to anti-wrinkle eye masks, this box is a monthly reminder to treat yourself.


Price: $$

A focus on mental health is a necessary part of life, but never more so than during those early years as a parent. With the goal of making the process of maintaining a self-care ritual more tangible, TheraBox sends a monthly happiness activity (think journaling and mindfulness exercises) as well as 6-8 full sized wellness items for the mind, body and soul.

The products are curated by therapists and include self-care goodies like aromatherapy oils, organic bath, body, and skin care products, candles, and herbal teas. You can’t customize what you receive with a monthly subscription, but you can cancel anytime.


Price: $

Sleep-deprived new parents will agree: caffeine is a form of self-care. This Shark Tank-boosted brand is ideal for any coffee lover, but especially for those who could use a cup (or four) of joe to kick-start what will likely be a long day.

After filling out a short questionnaire, the company sends personalized, freshly roasted coffee selections to your doorstep. You can customize the frequency (monthly, bi-monthly, every 3 weeks), price tier, and how many bags you’d like to receive in each order. Plus, with over 500 blends from 50+ roasters, you’ll always be trying something new.

Mama Needs

Price: $$

Created by a mother of three, this box is centered around monthly themes and filled with products that aim to uplift and encourage mamas. Past themes include Mama Needs coffee, Mama Needs a date night, and Mama Needs a meal plan.

And sure, despite the name, most of the goodies included in this box aren’t necessarily a “need.” But if you’re a busy new mom, we think a monthly delivery of fun, self-care products definitely couldn’t hurt.

One subscriber says, “The Mama Needs box is such a treat!! The ‘Mama Needs a spa day’ box had so many fun goodies from bath bombs to an eye mask to essential oils. Love that the items support local mom businesses!”

Tiller & Hatch

Price: $$$

Whether or not you loved to cook pre-baby, you most likely no longer have the time to thanks to your newest (and most adorable) roommate. If you have a pressure cooker, Tiller & Hatch is a great solution. Oh, and it was founded by two of the internet’s favorite parents, J.Lo and A-Rod.

This subscription includes premium, frozen meals created to pop into a pressure cooker so they can be ready in minutes. Choose from dishes like Italian style stew, southwestern style minestrone soup, farfalle with marsala sauce, and more.


Price: $

Within the first few months of being a new parent you’ll probably feel like your child has more toys than they know what to do with — and yet, as they grow they seem to lose interest at an astonishing pace.

That’s why a toy rental subscription service can be especially useful. With ToyLibrary, you can select two toys from over 500 popular brands (including Lego, Disney, Hot Wheels and Fisher-Price) to play with as long as your little one wants.

When they’re done playing, just return the toys in a prepaid mailer to switch out for something new. Every toy is cleaned and sanitized before it arrives and includes instructions.

Lovevery The Play Kits

Price: $$

This subscription box service sends a research-backed selection of nontoxic play products (not all are considered “toys”) that help parents squeeze more meaningful moments out of playtime with their little ones.

Once you’ve entered your child’s age range (0-8 weeks, 3-4 months, 5-6 months, etc.), Lovevery sends products designed specifically for maximum cognitive development for that period of time in your child’s life. You can start and stop the subscription at any time

Hello Bello Diaper Bundle

It turns out Kristen Bell and Dax Shepard know a thing or two about what new parents could really use in their arsenal during those first few years of raising a tiny human: diapers — and tons of them.

Their subscription bundling diaper service Hello Bello lets you pick the size (or sizes) you need, select from their adorable patterns (think donuts and dinosaurs), choose your frequency (every 3, 4, or 5 weeks) and add anything else you might need (like wipes, soaps, creams, etc.).

Another great feature of Hello Bello is their effort to use eco-friendly, organic materials in their products. Their diapers are made with a plant-derived core, and they always include an ingredient list for added transparency, even when not required by federal regulations.

Honest Company Diaper Subscription

Price: $$$$

Not that we’re walking the red carpet here, but another celebrity-founded option for a diaper subscription is from Jessica Alba’s Honest Company. Among their line of mostly natural, organic skin care and household products, Honest Company offers a monthly delivery of seven packs of diapers and four packs of wipes.

Like Hello Bello, these diapers come in adorable patterns and you can mix and match the prints to customize your order. They’re a little more expensive than Hello Bello, though, for the same amount of product.

Once Upon a Farm Subscription

Price: $$$

Once your little one has gotten a little older (think 5 to 9 months and up), these farm fresh, organic, cold-pressed fruit and veggie blends (and smoothies) come in clutch for on-the-go snacks.

Once Upon a Farm’s squeezable blends come in a variety of flavors so you can select your child’s favorites when you customize your plan. Choose 24 pouches, select the date and frequency of your deliveries, and the pouches will arrive at your doorstep on a one-time or ongoing basis.

One reviewer says, “My boys love the different pouches. I love that it’s good for them and has the best ingredients in it. My youngest son is a picky eater but he loves these!”

The Dashing Squad Mommy and Me Box

Price: $$$

This subscription box was started by a mom of four who was hunting for a way to support the small businesses she loves. The Dashing Squad fills their monthly boxes with sustainably crafted, eco-conscious products for both mom and baby — typically clothes for the little one and artisan beauty products or home goods for the mama — all from small, local businesses.

This one’s pricey for a monthly box of goodies, but based on the reviews folks seem to think it’s worth it if you’re looking to shop small and eco-consciously.

One subscriber says, “I’m 2 boxes in and I AM IN LOVEEEE. The items in the boxes have been such high quality and so unique. You can tell that the owner takes their time and puts in a lot of thought in choosing the things that go into the box.”


Price: $$

Another subscription that’s focused on both parent and baby is Bluum. They pick only the highest-rated toys and products, from baby books to eco-friendly laundry soap, depending on your child’s age.

Bluum boxes aren’t themed, so you really never know what you’re going to get inside. You might find the teether of your baby’s dreams, or wind up with a baby sunscreen you already have, but either way you have the option to swap your box if you’re not pleased with the goodies inside.