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Babies come into this world with tiny fingers and toes, squishy cheeks, and the softest skin imaginable. And just when you think they couldn’t possibly get any cuter, you get to dress them in tiny, adorable outfits.

Whether for fashion or function, dressing your baby can be an exciting part of the first year and beyond. But what exactly makes the best clothing for baby?

Much is personal preference, but there are some considerations to keep in mind while shopping. Here are some things you should look for, as well as popular brands that have all the parents going gaga.

When buying clothes for your baby, consider the following:

  • Remember: Basics are best. Outfits with lots of buttons, ruffles, or other extras may be cute, but they may not be practical or comfortable for everyday life. Save those duds for special occasions and aim to create a collection of onesies, leggings/pants, and pajamas that are comfortable for lots of eating and sleeping.
  • Weigh your fabric options. You’ll see that many baby clothing brands offer organic materials. These are especially good for your baby’s skin because the clothes tend to be soft and free from chemicals. Cotton and other natural materials, like linen, are solid choices because they don’t trap moisture against baby’s skin.
  • Prioritize function. You’ll want to make sure that baby clothing provides easy access for the many diaper changes ahead. And the same goes for nighttime changes — look for onesies and sleepers that offer handy (and quiet!) zippers and snaps.
  • Consider neutral colors. Baby clothes can last you more than one child. If you’re planning to have more than one baby down the line, try looking at clothing that offers prints or colors suitable for either gender. That said, there really are no rules here — pink is a cute color on a girl or boy.
  • Buy booties. When it comes to shoes, soft soles are preferable for growing feet. Booties are made in all colors, materials, and designs. The best part? Many of them have snaps so they don’t fall off. Otherwise, you may find yourself out and about searching for a missing shoe!
  • Mind your budget. It can be easy to go overboard with all the prints and colors. The thing is, you don’t have to break the bank to clothe your baby in style. Be sure to splurge on a few key pieces, but keep in mind that babies grow fast and only wear each clothing size (0-3 months, etc.) for a few months (or weeks!) in their first year.

Really, whenever you want! Gathering some pieces of clothing before your baby arrives can be a nice activity and a way to bond with your little one.

That said, if your baby has yet to be born, don’t splurge on a zillion newborn-size onesies — some babies never fit into the “newborn” size or grow out of it quickly.

In fact, most parents end up with way more baby clothes than they can possibly use. Don’t be shy about accepting hand-me-downs from parents of older children or passing yours on to others when your child grows.

And, while we offer a handful of budget-friendly options below, you can often find brand-new baby clothing at thrift stores or through online parent groups.

The following brands are in line with our above criteria in that they’re functional, high quality, and offer a wide range of both gendered and gender-neutral styles. Our team vets brand business standards and we look for responsible brands that run their business with integrity.

  • Customer recommendations. We focused on highly rated brands that came recommended by parents.
  • Quality and style. All the brands included have a reputation for high quality materials and design. They are both functional and adorable. Who says babies can’t look fashionable?
  • Price range. These baby clothes run the gamut in terms of price, so there’s an option for every budget.
  • Gender-neutral styles. Most brands included in our list of the best baby clothes offer gender-neutral or unisex styles.

Most popular onesies and bodysuits

Burt’s Bees Onesies

Loved for their soft, organic cotton fabric and earthy designs, Burt’s Bees clothing can be found on their own website, as well as at Target and on Amazon.

The brand’s onesies are particularly popular and come in economical sets. Most onesies have a soft tag on the chest with the Burt’s Bees name, while others have cute designs for boys, girls, and unisex.

Most fashion-forward onesies

Hanna Andersson

The Hanna Andersson brand is best known for its matching sets of pajamas for the whole family. When it comes to baby clothes, they offer organic knit cotton bodysuits (short and long) and pajamas in all sorts of fun prints.

Most of their bodysuits and onesies come in plain and striped options. They fit close to the body but stretch to accommodate diapers, and often range from size 0 to 3 months (50 cm) to 3T (90 cm).

Best value onesies

Gerber Childrenswear

Fun fact: Gerber is the proud owner of the onesie trademark, which has been around for more than 30 years. As such, you can find many affordable options for onesies on their site.

For example, Gerber offers a range of sets (think: 3 packs all the way up to 15 packs!) of their onesies in girl, boy, and gender-neutral colors from birth to 5T. The larger sets are made up of various sizes to grow with your baby and definitely get high marks in terms of value.

Organic baby clothes with the best colors


Beautifully muted colors are the hallmark of L’ovedbaby basics. Their clothing is made of 100-percent certified organic cotton that’s free from formaldehyde, heavy metals, and genetically modified organisms (GMO).

The brand even offers a particularly soft collection of organic cotton muslin clothing. Baby sizes range from newborn to 24 months. You can also find clothes for your toddlers, kids, or even yourself on the site.

Organic baby clothes with the cutest prints

Jazzy Organics

With clothing for babies 0 to 12 months and kids up to 4T, Jazzy Organics has a mission to provide certified organic cotton options to kids, all while supporting sustainable and safe farming practices.

They offer a slim but savvy assortment of rompers and bodysuits in cute prints, featuring animals and fruit shapes in the classiest way. Cuffs on the feet of the rompers can be folded when your baby is small and unfolded as they grow.

Most affordable organic baby clothes

Kate Quinn

Kate Quinn has an assortment of “organic and artisan” baby and kid clothes made in stretchy modal, bamboo, and organic terry fabrics. Not all their collections are certified organic by the Global Organic Textile Standard (GOTS), but they’re clearly marked to eliminate confusion.

The brand explains that its soft and stretchy bamboo clothing, for example, is made from a sustainable, environmentally friendly semisynthetic fabric. It’s also worth noting that there’s often a sale happening online.

In 2018, the brand specifically pivoted from a wholesale business model to strictly sell directly to consumers online with the goal of making luxury baby clothes more affordable.

Best prints for newborns

Posh Peanut

Posh Peanut clothing is made from bamboo fiber, which is known for being lightweight, stretchy, and breathable.

Their knotted gowns are super soft and comfortable for snug all-day wear, and the prints are also adorable and particularly photogenic if you’re planning to do a newborn photo session. You can even buy coordinating outfits for mom if you so desire!

Best preppy clothes for newborns

Gap Baby

Gap offers newborn sizes in many of their styles that they label “up to 7 lbs.” Overall, the colorway is very pastel and calming. You’ll find a variety of soft fabrics and a good mix of at-home wear (footed sleepers, onesies) and more on-the-go options (dresses and overalls).

Keep your eyes peeled for sales and savings stacking events (where you get a percentage off in addition to a regular sale), especially when buying tiny clothes your baby won’t wear for long!

Most popular brand for newborns


Sizing is a strength of Carter’s infant clothing line. They actually have a dedicated Preemie Shop where you can find a multitude of clothing options for the smallest babies (they even have an “up to 5 lbs.” size).

Otherwise, Carter’s is known as a go-to for their quality clothing and frequent doorbusters, coupons, and stock-up sales. You’ll find lots of prints, sayings, and matching sets.

The most affordable of the budget-friendly brands


Walmart’s Garanimals brand has been around since 1972 with a mission to help parents “affordably, adorably, and easily dress their little ones.” Today, it offers quality plain basics, patterned pieces, and more, for low prices every day — no special sales necessary.

If you’re looking for a place to stock up on bodysuits or fun graphic tees, Walmart is a great spot to shop without breaking the bank.

Best affordable baby clothes for creating a capsule wardrobe

Old Navy Baby

Old Navy is known for its frequent (and deep) discounts on baby clothing. Their styles are fresh and incredibly on-trend. Many of their pieces coordinate, so you can create capsule wardrobes for whatever season you’re in.

While online shopping is a great way to go this year, you can also easily shop in-store and browse the clearance section for even more savings.

Best affordable baby clothes with the most variety

Cat & Jack

Target is a one-stop shop for basically everything baby, and clothing is no exception. The store’s Cat & Jack brand offers brightly colored options with quirky and fresh prints. You can find anything from basic onesies and leggings to more dressy outfits, swimsuits, jackets, and even accessories.

Bonus: The brand offers a 1-year guarantee against rips/tears/damage with returns accepted so long as you provide a receipt.

Most comfortable baby booties


Zutano booties have long been a favorite among new parents. With fabric options — warm fleece, cooler cotton, and organic — these booties come in an array of colors and prints to match any outfit.

The bootie (in sizes 0 to 24 months) is constructed with two snaps to help them stay on, as well as to adjust to your baby’s feet and ankles. Plus, you can choose grips for older babies who are walking or no grips for younger ones who are just lounging around.

Best organic baby booties


Goumi booties were featured on ABC’s Shark Tank as a shoe that won’t fall off your baby’s feet. Sizes range from preemie up to 12 months and offer two snaps that help them grow with your baby’s feet.

The color options are soft earth tones made from a fabric blend that’s 70-percent viscose from bamboo and 30-percent organic cotton. The brand also sets aside 10 percent of profits for human trafficking initiatives and donates mitts to preemie babies in the NICU.

Most fashionable baby booties

Freshly Picked

Moccasins are another popular option for babies that offer a soft footbed and comfortable wear. Freshly Picked’s überpopular moccasins come in many colors (including fun metallics!) and designs, including those with fringe and bows to boot.

Best gender-neutral colors and prints

Baby Clothes from Primary

Rather than focusing on blue or pink, dress your baby in the rainbow with all the bright colors and prints at Primary. This brand is great for affordable basics and offers onesies, bodysuits, rompers, T-shirts, pants, pajamas, and more.

The menu is divided into Baby (0-24 months) and Kids (2 to 12 years) because all clothing is appropriate for all babies.

Best organic gender-neutral baby clothes


Pact clothing is made of organic cotton and ethically produced in a fair trade factory. The fashions for babies include tops, bottoms, bodysuits, and sleepwear. You’ll be tempted to shop for mom too when you spot their cozy, casual comfortwear.

There are a few prints among the bunch, but overall you’ll find soft rainbow colors and simple silhouettes that suit all baby styles.

Most socially conscious

Patagonia Baby and Kids Clothing

While the price may be a bit on the higher end, Patagonia offers some technical outdoor winter clothing that will keep your baby toasty no matter the weather.

And if their cute colors and cozy materials aren’t convincing enough, Patagonia’s high quality gear is backed by an “ironclad guarantee” so you can return anything you’re not happy with for a repair, replacement, or refund.

Preppiest style winter baby clothes

L.L.Bean Toddler and Baby Clothing

Based in Maine, L.L.Bean knows a little something about winter weather. The brand offers an assortment of wet weather gear, snowsuits, and coats for babies and kids, as well as long johns and layering pieces for keeping warm and dry underneath.

They also have adorable, tiny hiking boots for toddlers and the smallest pair of snow bibs you’ve ever seen. Cuteness alert!

Best puffers

The North Face Kids

Yet another well-known winter gear giant, The North Face has wind jackets, fleece jackets, down buntings, and more cold weather wear for infants, toddlers, and kids.

While the options are mostly limited to outerwear, they also have a few baby accessories, like hats and socks. Consider buying in the off-season to get sale prices or choosing prints and colors that are gender-neutral for the most bang for your buck. We’re particularly fond of the brand’s itty-bitty winter puffer jackets.

So, there you have it. Lots of brands. Lots of options. Lots of things to get excited about when it comes to dressing your baby in the first year.

When in doubt, try to prioritize your baby’s comfort above anything else. Soft, stretchy outfits with easy on/off and access for quick diaper changes are always a winner. Beyond that, the rest is up to your preferences and your budget. Happy shopping!