Bleached brows, feather brows, triple brows, even squiggle brows. They’ve all had their moment to shine. But one eyebrow look that has yet to take the world by storm is the unibrow, or monobrow.

While unibrows are in some parts of the world, many people who are blessed with ample, bushy brows are pressured or conditioned to get rid of them.

Model Sophia Hadjipanteli is trying to change that. Using the hashtag #UnibrowMovement, she’s encouraging people who have unibrows—or whatever society tells them are “flaws”—to wear them with pride.

As she describes in one of her Instagram posts, the #UnibrowMovement is “about normalizing something that society pressures us to hide or fix.”

“I don't want my children to grow up in a world that they are afraid to stray from the norm,” she wrote to her nearly 70,000 followers in another post. “I want to show people that you can call me ugly, gross, and "pretty but..." and I won't stop liking the way I look.”

The model, a first generation Cypriot-American, isn’t the first famous face to rock a unibrow. Oasis brothers Noel and Liam Gallagher, actor Josh Hartnett, and artist Frida Kahlo have all rocked one at some point in their lives. Sophia even paid tribute to the latter in a photoshoot:

Hadjipanteli is unique in an industry that already places fairly strict restrictions on appearance, whether it’s body size, skin color, or hairstyle. Fortunately, she doesn’t seem to have any plans to change her look to suit other people’s standards of beauty.

“My eyebrow(s) aren't for everyone, but they are definitely for me.”

Kareem Yasin is a writer and editor at Healthline. Outside of health and wellness, he is active in conversations about inclusivity in mainstream media, his homeland of Cyprus, and the Spice Girls. Reach him on Twitter or Instagram.