In a perfect world, ice cream would have the same nutritional properties as broccoli. But this isn’t a perfect world, and ice creams marketed as “zero guilt” or “healthy” aren’t exactly selling the right message.
Alongside a $2 billion valuation, Halo Top’s been getting all of the consumer attention lately, outselling legends like Ben & Jerry’s this summer. It doesn’t hurt that Halo Top’s trendy packaging speaks to the eye. Clean lines, a touch of color, and cheeky seals egg on customers to “Stop when you hit the bottom” or “No bowl, no regrets.”
But this brand, which didn’t exist before 2012, isn’t the only ice cream claiming to be healthy. Others like Arctic Freeze, Thrive, Wink, and Enlightened have slick marketing campaigns that target everyone from athletes to health nuts (even Thrillist, which targets young males, has done a review of the top three “healthy” ice creams).
No one’s denying Halo Top’s rise to fame. But we might want to question its validity — and that of other trendy ice creams — as a “health” food.
Halo Top and Enlightened both use real cow milk, while others like Arctic Zero and Wink must be labeled a “frozen dessert” because of its minimal dairy content. A product has to have a minimum of 10 percent dairy fat to be labeled ice cream, according to the U.S. Food and Drug Administration (FDA).
Halo Top also contains the sugar alcohol erythritol and stevia. These sugar substitutes are considered “safe” options with minimal health impact when consumed in moderation (that’s up to a max of 50 grams per day). However, eating an entire carton of Halo Top as advertised means consuming 45 grams of sugar.
But other “healthy” frozen dessert brands contain alternative sweeteners, which have been shown to cause side effects like changes to gut bacteria, increased risk for cancer, obesity, diabetes, and an increase in sugar cravings. An
According to Elizabeth Shaw, MS, RDN, CTL, a nutrition expert who’s worked with Arctic Zero and is developing recipes for Halo Top, the FDA is currently in the process of “redefining the legal definition surrounding the term healthy.” That means brands claiming to sell healthy products — when they’re actually filled with artificial ingredients — will be restricted.
What does that mean for these frozen desserts or “healthy” low-calorie ice creams that are filled with artificial or highly processed ingredients? Many will have to reimagine their marketing campaigns that focus on guilt-free, whole pint consumption because it’s “healthy.”
These ice creams may be marketed as healthier, but if you went ahead and followed their guilt-free motto (because who stops eating at one serving?), your gut health might be in for a surprise.
1. Higher risk for obesity from alternative sweeteners
While Halo Top doesn’t have artificial sweeteners, many other brands that advertise themselves as “sugar-free” may. Ingredients like sucralose, aspartame, and acesulfame potassium may confuse the brain and
On the other hand, alternative sweeteners aren’t free from the link to obesity, either.
Ultimately, frozen dessert brands that suggest a pint is the “ultimate single serve” aren’t really promoting a healthy lifestyle. They’re just promoting themselves.
2. Bloating, constipation, or diarrhea
Though not considered artificial, sugar substitutes like erythritol — an ingredient found in Halo Top and Enlightened — can
Most of these frozen desserts offer themselves as a “healthy” alternative to ice cream because of their high protein content. But if you indulged in an entire pint, you’d be consuming 20 grams of fiber — which is more than half your daily fiber intake. The result? A wildly upset stomach.
For many of these frozen desserts, labeling themselves different and a “perfectly guiltless pleasure” is due in part to its prebiotic fiber.
The problem is that there’s no real health reason why prebiotic fibers are added to these treats. Instead, they’re added to maintain the creamy texture of ice cream, since erythritol has an inclination to form ice crystals.
So, it’s not really that these additions are healthy — it’s just another platform these brands can use to market themselves. And in the end, it’s better to get your fiber from whole foods rather than ice cream, anyway.
3. Cost on your wallet
With all these ingredient facts in mind, you might not actually be getting your scoop’s worth. “Healthy” ice creams cost about four to five times more than a Target-branded ice cream and contain far more artificial and processed ingredients.
If you’re able to stick to portion size, buy traditional, natural ice cream — even the boutique stuff from your local creamery (for those who can tolerate dairy). They’re made with just a handful of ingredients and could be better for your wallet and gut.
Everyone is human. And even registered dietitians and nutritionists (with all their wisdom) have been known to indulge, says Shaw. Rather than focus on consuming products labeled “healthy” but are highly processed, turn to wholesome, original ingredients that you love and recognize.
Just remember to practice moderation! “Healthy is about balance and learning to appreciate the facts,” says Shaw. “All foods can fit in a balanced diet,” she adds.
As a reminder: Even nutrient-rich fresh fruits and vegetables can cause stomach pain and bloating when consumed in excess. Knowing your limits and serving size can go a long way.
Halo Top provides 60 calories per 1/2-cup serving, compared to traditional ice creams and custards that provide 130 to 250 calories per 1/2-cup serving. While this is undoubtedly appealing to many customers, it’s still a processed food product — despite its simpler ingredient list and safer sugar substitutes.
Most experts agree to just go for traditional ice cream with minimally processed ingredients and limit artificial sweeteners, stabilizers, and gums. They also agree to stop when you hit a serving — not the bottom.
Minimizing distractions and mindfully eating any meal or dessert — whether its marketed as healthy or not — is the best way to maximize pleasure with smaller portions and avoid the habit of overeating.
Meaghan Clark Tiernan is a San Francisco-based journalist whose work has appeared in Racked, Refinery29, and Lenny Letter.