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When shopping for eyeglasses, it’s easy to get overwhelmed by the sheer number of optical stores to choose from. With different product offerings, prices, frame styles, insurance options, and more, it can be hard to know which company to opt for.

This article reviews Eyemart Express to help you can decide if this optical retailer is right for you.

Established in 1990, Eyemart Express is a doctor-founded company committed to providing access to affordable, high quality eyewear. The retailer offers thousands of eyeglasses, sunglasses, and safety glasses, both in retail stores and online.

These are some pros and cons of Eyemart Express to consider:

Eyemart Express pros

  • free shipping
  • in-store shopping
  • wide variety of frame for a range of budgets
  • some in-store products ready the same day
  • accepts insurance, FSA, and HSA
  • 20% discount for military members, first responders, and school faculty and staff

Eyemart Express cons

  • first eyeglass purchase must be in-store
  • confusing website, including pop-ups requesting your location
  • no filters on website for eyeglasses by price or popularity
  • lack of price transparency on the website
  • limited online shopping, first requiring purchase from a store

Eyemart Express provides a wide range of prescription eyeglasses, sunglasses, and safety glasses for adults and youth.


The company has more than 25 in-house brands and carries over 100 external brands, including Kate Spade, Michael Kors, and Christian Siriano.

Eyemart Express also offers ANSI certified safety glasses with frames and lenses designed to protect your eyes from hazards like dust, UV rays, and blunt impact.


Frames with single-vision lenses range in price from $20 (for certain kids’ glasses) to over $200.

In addition, Eyemart Express offers the following types of lenses:

  • lined bifocal
  • lined trifocal
  • no-line progressive
  • single or multifocal photochromic

For an additional $25, you can upgrade to UltraXLenses, marketed as having additional benefits to the standard lenses. You can choose from the following options:

  • UltraXBLU lenses reduce eye strain and filter blue and UV light.
  • UltraXAR lenses prevent glare and improve clarity.
  • UltraXHD lenses improve clarity, sharpness, and field of view.


Eyemart Express offers polarized, mirrored, and tinted sunglasses.

The website specifies which activities — such as skiing, driving, or spending time outdoors — the different tints are best suited for.

Most Eyemart Express locations don’t provide eye exams, but each store is located next door to an independent optometrist who does.

Plus, if you already have a valid prescription, the retailer is happy to accept it.

You can purchase products from physical Eyemart Express stores or online, but online shopping is tied to your first purchase at a store.

In-person shopping

Before ordering online, you must buy your first pair of glasses in person at an Eyemart Express store. This helps ensure that your prescription, measurements, and frame selection are correct.

The company makes the glasses onsite and generally, they’re ready on the same day. Still, certain prescriptions and specialty items may not be ready for 7 to 14 business days.

Online shopping

After you have a valid prescription and you’ve made an in-store purchase, you can shop on the Eyemart Express website. You will receive frame recommendations based on your prescription, frame size, preferred frame material, and lens type.

Eyemart Express provides free standard USPS shipping for online orders. Once your order is shipped, you’ll receive an email providing the tracking details. Most orders arrive within 7 to 10 business days.

Insurance plans

Eyemart Express retail stores accept hundreds of insurance plans, including EyeMed, DavisVision, and UnitedHealthcare, and can help you to complete the paperwork.

Meanwhile, the website doesn’t accept insurance for online purchases. Still, you may be able to submit your receipt to your insurance company for reimbursement.

Medicare plans

The company accepts some Medicare and Medicaid plans. This varies by location, so contact your local Eyemart Express retail store for details.


Eyemart Express accepts flexible spending accounts (FSA) and health savings accounts (HSA). FSAs and HSAs must be connected to a major credit card. You can use CareCredit to pay for deductibles, eyewear, and eye exams.

Discounts for certain individuals

Eyemart Express recognizes the dedication and selfless service of military members, first responders, and school faculty and staff.

The retailer offers a 20-percent discount on optical eyewear and sunglasses to the below individuals and their immediate family members:

  • Military: active and nonactive, veterans, and dependents
  • First responders: police, EMTs, firefighters, and healthcare workers
  • School faculty and staff: professors, teachers, assistants, guidance counselors, administrators, nurses, bus drivers, and custodial, maintenance, and food service staff

You can’t combine this offer with another promotion or use it with insurance.

What’s more, Eyemart Express is the exclusive eyewear supplier of the Veterans of Foreign Wars (VFW). The company offers discounts to VFW members and helps families in need through the VFW’s Unmet Needs program.

Eyemart Express retail stores provide a free 30-day frame restyle and prescription changes within 90 days. Plus, you can visit a store for minor repairs and adjustments.

Frames come with a 1-year warranty that covers physical damage, but it doesn’t cover lens damage or lost or stolen frames.

You can choose to purchase the Protection Plus plan that includes 1 year of coverage for all frame and lens damage, such as lens coating damage or scratches.

To return eyewear or redeem a warranty, visit your local retail store. If this isn’t possible, get in touch with the Eyemart Express customer care department via telephone or email.

Eyemart Express has a Truspilot rating of 2.8 out of 5, which is average. The company has an A+ rating from the Better Business Bureau (BBB). Still, the company is not BBB accredited and has a poor BBB customer review rating of 1 out of 5.

Positive customer reviews describe helpful, courteous sales associates and fantastic customer service. Meanwhile, negative reviewers complain about long in-store waiting times, incorrect prescriptions, and impolite staff.

If Eyemart Express doesn’t meet your needs or there’s not a retail store near you, check out these alternatives.

Best affordable online eyeglass retailer: Zenni Optical

Zenni Optical is an online retailer with a huge range of stylish eyewear at affordable prices.

The Zenni site is fun and easy to use, offering unique inspiration. For example, check out the 100-piece eyewear collection curated by Iris Apfel or the top eyewear picks from Rashida Jones.

Plus, the website has a face shape guide and provides a 3D try-on service, so you can see how frames look on your face.

Best online and retail store eyeglass retailer: Warby Parker

Warby Parker offers the best of both worlds by allowing you to shop both online and in retail stores.

The company makes online shopping easy by providing an online quiz to narrow down your search and an app with a virtual try-on feature. You can use the home try-on service to test out up to five demo frames for 5 days — or visit a physical store.

Other in-person stores

There are several benefits to shopping in person at an optical retailer. For example, a sales associate can use their professional expertise to make sure your eyeglasses suit your prescription, style, and needs. Plus, you’ll be able to see exactly how frames look, feel, and fit.

Popular options for optical retailers include Target Optical, LensCrafters, and Costco.

If you’re interested in supporting small businesses or want more personalized care, you can also do a bit of research to find independent optical retailers that are in your location.

You can also get an eye exam, new frames, and order contact lenses at your local eye doctor’s office.

Eyemart Express offers a wide selection of eyeglasses at reasonable prices. Before being able to make online purchases, you’re required to purchase your first pair of eyeglasses at a retail store, where they can take your measurements and check for fit. You’ll also need to visit a store to exchange frames, change your prescription, or have adjustments made.

The website isn’t user-friendly, as some information is unclear and certain prices aren’t transparent. Unlike other websites where you can shop for eyeglasses online, the Eyemart Express website supports customers who have bought glasses from one of their stores.

Eyemart Express is a decent option if you prefer an in-person shopping experience. Sales associates can offer guidance and professional advice. You’ll be able to get your prescription and measurements and try on frames to ensure they fit well.