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Erectile dysfunction (ED) is a condition that makes it difficult or impossible for people to get or maintain an erection long enough for sexual activity.

According to the National Institute of Diabetes and Digestive and Kidney Diseases, the condition affects 30 million men in the United States. A 2019 research review found that the odds of developing it usually increase with age, and it affects around 50% of men over 70.

There’s not a one-size-fits-all solution for ED. Instead, you may want to explore a few different treatment options to see what works best for you. Among your options is an ED ring, like Eddie by Giddy.

Keep reading to learn more about Eddie by Giddy, including how it works and its cost, effectiveness, and safety.

Erectile dysfunction (ED) is the inability to get or keep an erection firm enough to have sexual intercourse.

Having trouble getting an erection from time to time isn’t necessarily a cause for concern — many people experience it during times of stress. It can also be a sign of emotional or relationship difficulties that you may want to address with a mental health professional.

But frequent ED can in some cases be the first symptom of another medical condition that may require treatment from a doctor.

Possible causes for ED include but are not limited to:

Eddie by Giddy is an ED ring designed to help you maintain an erection.

It’s a class II medical device registered with the Food and Drug Administration (FDA). Class II devices are generally less regulated than class I medical devices. For example, they don’t require human testing. However, being FDA registered isn’t the same as being FDA approved.

ED rings can be effective on their own or as a supplement to ED medication.


  • FDA registered. Eddie by Giddy is a class II medical device.
  • Minimal to no side effects. ED medications have a handful of potential side effects, but it’s unlikely you’ll experience any from Eddie by Giddy if you use it as directed.
  • Comfortable design and experience. The material and shape are designed for comfort. Eddie by Giddy won’t block the urethra, which other ED rings are known to do.
  • Partner pleasure. The design features ridges to enhance your partner’s experience.
  • Multiple sizes available. The company helps with resizing, just in case your first option is the wrong size.
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  • Size matters. Whether it works will largely depend on finding the right size, although the company website offers help with resizing.
  • Learning curve. Some reviewers complain of getting pinched by the device while learning to use it.
  • Can become costly. Since the device stretches out with use, you’ll need to replace it every few months. The cost can add up, and the ring isn’t covered by insurance.
  • Requires two hands. While a traditional constriction ring is fairly easy to use (you just loop it around your penis and pull to tighten), Eddie by Giddy may require more dexterity. You need to hold the ring in place while you attach the band to the bottom.
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This ED ring is for people looking for an approachable device to help them maintain an erection without taking medications. However, it can work as a supplement to ED medication if needed and approved by a doctor.

Thanks to its U-shape, this device is for those who want an ED ring that is easier to take off (compared with traditional circle-shaped ED rings).

It’s made of silicone, so it’s also an option for people who prefer a more comfortable material than metal ED rings. Since learning to use and sizing your Eddie by Giddy device may take some trial and error, it’s best for people who can be patient as they learn how to use it properly and find sizing that works best for them.

Prescription medications don’t work for every case of ED. They also don’t combine well with certain medications, and you can’t take them if you have a history of heart conditions. Plus, they can cause side effects, like headaches, flushing, or vision changes.

This is where medical devices come into the picture. Although vacuum pumps or surgically inserted penile implants are common options, they might not be the best choice for everyone.

ED rings, like Eddie by Giddy, are often less intimidating treatment options. You can also use them with medication — this may be a good option if you’re not quite able to get an erection with medication or the ring alone.

Before placing an order, you will want to verify the size of your device based on the circumference of your penis and how frequently or infrequently you experience ED.

Make sure to use their “Find My Size” survey to answer some quick questions to help you find the right size fit. Try to answer the questions as thoroughly and honestly as possible — the last thing you will want is a device that is too restrictive or too loose to be effective.

When your order arrives, you will find three components to the Eddie by Giddy: the primary U-shaped device, a blue tension band for looser construction, and an orange tension band for tighter constriction.

You will only be using one of the tension bands at a time and you will want to experiment with both bands individually to see which works best for you.

The device will be applied with the opening facing down and placed around the shaft of the penis. The Eddie by Giddy can be applied when you are flaccid or erect.

It’s important to note that the device will be placed at the base of your penis and in front of your testicles. Your testicles or scrotum should not be constricted in any way by the device.

Once in place, stretch the tension band across the two ends of the device to create a comfortable, but firm fit around your penis. The fit should be tight but it shouldn’t be so tight that it causes pain or loose enough that it can slide around freely.

Alternatively, the device can be applied with the tension band already in place and slid down the shaft of your penis until it reaches the bases.

The manufacturer recommends using a body-safe lubricant if you choose to apply the Eddie by Giddy using this method to avoid any uncomfortable friction or pulling.

According to the company, the device is designed with comfort and satisfaction in mind. It works with the natural function of an erection, compared with traditional circular devices that the company says can actually work against it.

Unlike other ED rings, which are circular, Eddie by Giddy is U-shaped, resembling a horseshoe. The shape is designed to avoid constricting the urethra.

It wraps around the base of the penis, much like a cock ring does, but it has an opening on just one side of the device. A tension band wraps around the open end of the ring to put pressure on the penis.

It’s designed to not block the urethra. As the company explains, this creates a more natural and satisfying ejaculation than conventional cock rings. It also has enhancement ridges for your partner’s pleasure.

You don’t need a prescription for this device.

How other devices work: Circular ED rings

For typical erections, the process involves the arteries inside the penis. They dilate, pushing blood into the tissue that runs through the body of the penis, called the corpus cavernosum. This triggers the deep dorsal vein at the head of the penis to compress.

Most ED rings try to simulate that pressure process by keeping blood from leaving the penis. The circular shape of these rings can sometimes make the penis warp in an uncomfortable way.

At the same time, the arteries are compressed, restricting natural blood flow, which can lead to uncomfortable or unnatural-feeling erections.

A traditional ED ring may also block the urethra, causing uncomfortable ejaculation or a numb feeling at the top of the penis.

For these reasons, the U-shaped design of the Eddie by Giddy is thought to be a more comfortable, natural experience than traditional circular ED rings.

Eddie by Giddy is available on both the company’s website and Amazon as a one-pack for $188 or a two-pack for $298. This ED ring is not covered by insurance and is significantly more expensive than a typical ED ring, which can cost around $20.

All sizes are priced the same.


Sizing is based on penis girth, or circumference, and frequency of ED symptoms.

To select the right size for you, you’ll answer three quick questions on the company website. Then, you’ll be able to gauge if you’re size A, B, C, or D.

The company explains that the device should feel tight but not painful when you apply it to the base of your penis. A tighter fit, as the company explains, is a better fit than a fit that’s too big. So, if you’re on the fence about sizing, it’s best to size down.

If you select the wrong size, the company can provide you with the right size at no additional charge.

Although research on ED rings is limited, a case study from 2006 suggests combining ED medications and ED rings for consistent erections.

How well Eddie by Giddy works for you may depend on what’s causing your ED.

Veno-occlusive ED

Veno-occlusive ED, a less common type of ED, results from venous insufficiency. Veno-occlusive ED can occur for a number of reasons, like:

People with veno-occlusive ED have no problem getting an erection but have difficulty maintaining one.

That’s why ED constriction bands like Eddie by Giddy may be helpful; they keep blood in your penis, allowing you to maintain your erection.

Arteriogenic ED

Arteriogenic ED results from insufficient arterial blood supply. Causes include:

People with arteriogenic ED have difficulty getting an erection, since not enough blood flows into the penis. In this case, ED constriction bands, like Eddie by Giddy, likely won’t be helpful on their own.

Instead, you may have to combine the ring with other treatments, like a penis pump or medication, to help you get an erection. Then, you can use the Eddie by Giddy to help you maintain it.

Trial and error

Keep in mind that it may take some time to figure out which type of ED treatment works best for you.

According to the American Urological Association, you can begin with any treatment type. However, some treatments, like phosphodiesterase type 5 (PDE5) inhibitors, have stronger evidence behind them.

Additionally, some people may find that devices, like Eddie by Giddy, work best when combined with PDE5 inhibitors.

You may need to try an ED device a couple of times in multiple settings until you get the hang of it. Don’t be discouraged if it doesn’t work perfectly the first time you try it. There may be a learning curve.

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A 2002 research review recommended that you don’t leave ED rings on for more than 30 minutes. This is due to the risk of some uncommon but serious side effects.

It’s possible for a ring to cause pain and swelling or to get stuck.

However, some available research on potential safety risks is related to metal rings rather than silicone rings.

In a 2018 case study, doctors removed a stuck metal ring using a ring cutter. The process was fast, simple, and did not lead to any injuries.

Since Eddie is made of silicone, it’s likely easier to remove than a metal ring. Additionally, Eddie is U-shaped with a band going across the bottom. This makes it easier to take off than a circular band.

Still, if you’re using an ED ring and it gets stuck, do not try to cut it off by yourself. Seek medical assistance right away.

Eddie by Giddy has an average satisfaction rating on the customer review site Trustpilot.

Many complaints concern sizing (too big and too small). It seems securing the right size makes all the difference in whether the product will work properly. It may take some resizing to achieve your goals.

It’s also worth mentioning that the device will stretch out over time, so you’ll need to replace yours after a few months.

Amazon reviewers are split, with most of the ratings being either 1 or 5 stars. One Amazon reviewer notes that the device works, but he finds the replacement bands pricey.

Eddie by Giddy is available on the company’s website as well as on Amazon.

If you order the device on the manufacturer’s website, you get free shipping, a 60-day return period if you’re unhappy with the product (fees apply), and free resizing if you select the wrong size.

Alternative ED ring

Osbon Erecaid Tension Ring. The Osbon Erecaid Tension Ring features extruding bumps that apply pressure to veins in the penis, which in turn help maintain an erection. A notch underneath aids ejaculation.

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Eddie by Giddy is different than traditional ED rings thanks to its U-shape design and material. In addition to ED rings, there are other forms of treatment available. As a reminder, it is best to talk with your doctor about finding the right treatment option for you.

Here is a breakdown of a few popular devices used to help treat the symptoms of ED.

Price guide

  • $ = under $100
  • $$ = over $100
Eddie by Giddy ring$$U-shape
– U-shaped design doesn’t block urethra
– ridges designed to enhance partner’s pleasure
– multiple sizes available
MAINTAIN Constriction Loopring$loop– adjustable
– waterproof
– latex-free
Encore Deluxe Battery and Manual Erection Vacuum Pumppump$$cylinder pump– comes with 7 tension rings and instructional DVD
– battery and manual operation

It’s a good idea to talk with a doctor right away if you are experiencing signs of ED.

ED is common and not always a sign of a serious health condition. Still, ED may be a sign of health conditions like cardiovascular disease, diabetes, or high blood pressure that need treatment.

Left untreated, ED can also take a toll on your relationships as well as your confidence. So it’s best to discuss options with a doctor as soon as possible.

Is Eddie by Giddy registered with the FDA?

Yes, Eddie by Giddy is an FDA-registered class II medical device. This means it’s less regulated than a class I medical device and doesn’t require human testing.

Keep in mind that being FDA registered is not the same as being FDA approved.

Can you use Eddie by Giddy with other ED treatments?

The company says Eddie by Giddy can be used with ED medications, vacuum pumps, or other ED treatments if approved by a doctor for you.

How do you put on Eddie by Giddy?

Put the ring on your soft or hard penis, with the opening facing down, in front of your testicles.

Secure the tension bands at the ends of the ring. The blue band is for less pressure, and the orange band is for the most constriction.

If you have less hand strength, you can also wrap the tension band around the device before putting it on your penis, pulling it apart gently to make the opening wider and then guiding it down the body of your penis. Lube can also help with this process.

How long can you wear Eddie by Giddy?

Do not wear the device longer than 30 minutes at a time, with at least 60 minutes between uses.

How do you clean Eddie by Giddy?

You can clean your Eddie by Giddy using gentle, antibacterial soap and warm water. To avoid irritation or allergic reactions, it’s best not to use bleach, chlorine, or other potentially harsh chemicals.

You can let your device air dry or dry it with a towel or paper towel.

Is Eddie by Giddy comfortable?

This device constricts the veins, but not the arteries or urethra, making it a more comfortable experience than metal, circular rings that constrict.

According to reviewers, overall comfort depends on proper sizing.

Does Eddie by Giddy give you an erection?

No, simply wearing the device will not cause you to have an erection. Instead, it works to maintain and keep your erection once you have become aroused. The device works by allowing unrestricted blood flow into the penis and limiting blood flow out of the penis so that an erection can be maintained.

Since it can be applied while flaccid, try applying the device before sexual stimulation and see if it works to maintain your erection during arousal. If you are unable to become erect while wearing the device, it’s worth talking with your doctor to see why you are not experiencing increased blood flow to the penis during stimulation.

ED is a chronic, common issue that makes it difficult or impossible for people to get or keep an erection long enough for sexual activity.

A number of treatments are available, including medications, pumps, and rings. Eddie by Giddy is a U-shaped, silicone ED ring that may be more comfortable to wear than other constriction bands since it doesn’t compress the urethra.

Many reviewers say the device works if you find the right size. You’ll need to replace it every few months, as it stretches out over time.

Breanna Mona is a writer based in Cleveland, Ohio. She holds a master’s degree in media and journalism and writes about health, lifestyle, and entertainment.