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Erectile dysfunction (ED) is a chronic condition that makes it difficult or impossible for people to get or maintain an erection long enough for sexual activity.

According to the National Institute of Diabetes and Digestive and Kidney Diseases, the condition affects 30 million people. A 2019 research review found that it usually increases with age.

There isn’t a one-size-fits-all solution for ED. Instead, you may want to explore a few different treatment options to see what works best for you. Among your options is an ED ring, like Eddie by Giddy.

Keep reading to learn more about Eddie by Giddy, including how it works and its cost, effectiveness, and safety.

Erectile dysfunction (ED) is the inability to get or keep an erection firm enough to have sexual intercourse.

Having trouble getting an erection from time to time isn’t necessarily a cause for concern. Many people experience it during times of stress. However, frequent ED can be a sign of health problems that need treatment. It can also be a sign of emotional or relationship difficulties that you may want to address with a mental health professional.

Possible causes for ED include, but are not limited to:

Eddie by Giddy is an ED ring designed to help you maintain an erection.

It’s a class II medical device registered with the Food and Drug Administration (FDA). Class II devices are generally less regulated than class I medical devices. For example, they don’t require human testing. However, being FDA-registered isn’t the same as being FDA-approved.

ED rings can be effective on their own or as a supplement to ED medication.

Prescription medications don’t work for every case of ED. They also don’t combine well with certain medications, and you can’t take them if you have a history of heart conditions. Plus, they can cause side effects, like headaches, flushing, or vision changes.

This is where medical devices come into the picture. Although vacuum pumps or surgically inserted penile implants are common options, they might not be the best choice for everyone.

ED rings, like Eddie by Giddy, are often less intimidating treatment options. You can also use them in conjunction with medication — this may be a good option if you’re not quite able to get an erection with medication or the ring alone.

According to the company, the device is designed with comfort and satisfaction in mind. It works with the natural function of an erection, compared with traditional circular devices that the company says can actually work against it.

Circular ED rings

For typical erections, the process involves the arteries inside the penis. They dilate, pushing blood into the tissue that runs through the body of the penis, called the corpus cavernosa. This triggers the deep dorsal vein at the head of the penis to compress.

Most ED rings try to simulate that pressure process by keeping blood from leaving the penis. The circular shape of these rings can sometimes make the penis warp in an uncomfortable way.

At the same time, the arteries are compressed, restricting natural blood flow, which can lead to uncomfortable or unnatural-feeling erections.

A traditional ED ring may also block the urethra, causing uncomfortable ejaculation or a numb feeling at the top of the penis.

U-shaped Eddie by Giddy

Unlike circular ED rings, Eddie by Giddy is U-shaped, resembling a horseshoe. The shape is designed to help keep arteries unencumbered for the best blood flow.

It wraps around the base of the penis, much like a cock ring does, but it has an opening on just one side of the device. A tension band wraps around the open end of the ring to put pressure on the penis.

It’s designed to not block the urethra. As the company explains, this creates a more natural and satisfying ejaculation compared to conventional cock rings. It also has enhancement ridges for your partner’s pleasure.

You don’t need a prescription for this device.

This ED ring is not covered by insurance. Depending on how many you buy, it’ll run you about $150 to $190 for a single device. This is significantly more expensive than a typical ED ring, which costs around $20.

Eddie by Giddy is available on both the company’s website and Amazon in 1-packs or 2-packs. A subscription option is also available on the company’s website for savings and automatic shipping.

All sizes are priced the same.


Sizing is based on penis girth, or circumference, and frequency of ED symptoms.

To select the right size for you, you’ll answer three quick questions on the company website. Then, you’ll be able to gauge if you’re size A, B, C, or D.

The company explains that the device should feel tight but not painful when you apply it to the base of your penis. A tighter fit, as they explain, is a better fit than a fit that’s too big. So, if you’re on the fence about sizing, it’s best to size down.

If you select the wrong size, the company can provide you with the right size at no additional charge.

Although research on ED rings is limited, a small 2014 study suggests that combining ED medications with vacuum pumps or penis rings can considerably help erectile function.

A case study from 2006 also suggests combining ED medications and ED rings for consistent erections.

How well Eddie by Giddy works for you may depend on what’s causing your ED.

Veno-occlusive ED

Veno-occlusive ED, a less common type of ED, results from venous insufficiency. Veno-occlusive ED can occur for a number of reasons, like:

People with veno-occlusive ED have no problem getting an erection, but have difficulty maintaining one.

That’s why ED constriction bands like Eddie by Giddy may be helpful — they keep blood in your penis, allowing you to maintain your erection.

Arteriogenic ED

Arteriogenic ED results from insufficient arterial blood supply. Causes include:

People with arteriogenic ED have difficulty getting an erection, since not enough blood flows into the penis. In this case, ED constriction bands, like Eddie by Giddy, likely won’t be helpful on their own.

Instead, you may have to combine the ring with other treatments, like a penis pump or medication, to help you get an erection. Then, you can use the Eddie by Giddy to help you maintain it.

A 2002 research review recommended that you don’t leave ED rings on for more than 30 minutes. This is due to the risk of some uncommon but serious side effects.

It’s possible for a ring to cause pain and swelling or to get stuck.

However, some available research on potential safety risks is related to metal rings rather than silicone rings.

In a 2018 case study, doctors removed a stuck metal ring using a ring cutter. The process was fast, simple, and did not lead to any injuries.

Since Eddie is made of silicone, it’s likely easier to remove than a metal ring. Additionally, Eddie is U-shaped with a band going across the bottom. This makes it easier to take off compared with a circular band.

Still, if you’re using an ED ring and it gets stuck, do not try to cut it off by yourself. Seek medical assistance right away.

Eddie by Giddy has an average satisfaction rating on the customer review site Trustpilot.

Many complaints concern sizing (too big and too small). It seems securing the right size makes all the difference in whether the product will work properly. It may take some resizing to achieve your goals.

It’s also worth mentioning that the device will stretch out over time, so you’ll need to replace yours after a few months.

Amazon reviewers are split, with most of the ratings being either 1 or 5 stars. One Amazon reviewer notes that the device works, but he finds the replacement bands pricey.

Eddie by Giddy is available on the company’s website as well as on Amazon.

If you order the device on the manufacturer’s website, you get free shipping, a 60-day return period if you’re unhappy with the product (fees apply), and free resizing if you select the wrong size.

Is Eddie by Giddy registered with the FDA?

Yes, Eddie by Giddy is an FDA-registered class II medical device. This means it’s less regulated than a class I medical device and doesn’t require human testing.

Keep in mind that being FDA-registered is not the same as being FDA-approved.

Can you use Eddie by Giddy with other ED treatments?

The company says that Eddie by Giddy can be used along with ED medications, vacuum pumps, or other ED treatments if approved by your doctor.

How do you put on Eddie by Giddy?

Put the ring on your soft or hard penis, with the opening facing down, in front of your testicles.

Secure the tension bands at the ends of the ring. The blue band is for less pressure and the orange band is for the most constriction.

If you have less hand strength, you can also wrap the tension band around the device before putting it on your penis, pulling it apart gently to make the opening wider and then guiding it down the body of your penis. Lube can also help with this process.

How long can you wear Eddie by Giddy?

Do not wear the device longer than 30 minutes at a time, with at least 60 minutes between uses.

How do you clean Eddie by Giddy?

You can clean your Eddie by Giddy using gentle, antibacterial soap and warm water. To avoid irritation or allergic reactions, it’s best not to use bleach, chlorine, or other potentially harsh chemicals.

You can let your device air dry or dry it with a towel or paper towel.

Is Eddie by Giddy comfortable?

This device constricts the veins, but not the arteries or urethra, making it a more comfortable experience than metal, circular rings that constrict.

According to reviewers, overall comfort depends on proper sizing.

ED is a chronic, common issue that makes it difficult or impossible for people to get or keep an erection long enough for sexual activity.

A number of treatments are available, including medications, pumps, and rings. Eddie by Giddy is a U-shaped, silicone ED ring that may be more comfortable to wear than other constriction bands, since it doesn’t compress the urethra.

Many reviewers say the device works if you find the right size. You’ll need to replace it every few months, as it stretches out over time.

Breanna Mona is a writer based in Cleveland, Ohio. She holds a master’s degree in media and journalism and writes about health, lifestyle, and entertainment.