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Erectile dysfunction (ED) is a condition that makes it difficult or impossible for people to get or maintain an erection long enough for sexual activity.

According to the National Institute of Diabetes and Digestive and Kidney Diseases, ED affects around 30 million men in the United States. A 2019 review of recent treatment advances found that the odds of developing it usually increase with age: Around 50% of men ages 70 years and over have ED.

There’s not a one-size-fits-all solution for ED. Instead, you may want to explore a few treatment options to see what works best for you. Among your options is an ED constriction device, like Eddie by Giddy.

Keep reading to learn more about Eddie by Giddy, including how it works and its cost, effectiveness, and safety.

Erectile dysfunction (ED) is the inability to get or keep an erection firm enough to have sexual intercourse.

Having trouble getting an erection from time to time isn’t necessarily a cause for concern. Many people experience it during times of stress. It can also indicate emotional or relationship difficulties you may want to address with a mental health professional.

But in some cases, frequent ED can be the first symptom of another medical condition that may require a doctor’s treatment.

Possible causes of ED include:

Eddie by Giddy is an ED constriction device designed to help you maintain an erection.

It’s a class 2 medical device registered with the Food and Drug Administration (FDA). Class 2 devices are generally less regulated than class 1 medical devices. For example, they don’t require human testing. However, being FDA registered is not the same as being FDA approved.

ED constriction devices can be effective on their own or as a supplement to ED medication.


  • FDA registered: Eddie by Giddy is a class 2 medical device.
  • Minimal to no side effects: ED medications have some potential side effects, but you’ll unlikely experience side effects from Eddie by Giddy if you use it as directed.
  • Comfortable design and experience: The material and shape are designed for comfort. Eddie by Giddy won’t block the urethra, which other ED constriction devices are known to do.
  • Partner pleasure: The design features ridges to enhance your partner’s experience.
  • Multiple sizes available: The company helps with resizing just in case your first option is the wrong size.
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  • Size matters: Whether it works largely depends on finding the right size, although the company offers help with resizing.
  • Learning curve: Some reviewers complain of getting pinched by the device while learning to use it.
  • Can become costly: Since the device stretches out with use, you need to replace it every few months. The cost can add up. The device isn’t covered by insurance either.
  • Requires two hands: While a traditional constriction device is fairly easy to use (you loop it around your penis and pull to tighten it), Eddie by Giddy may require more dexterity. You need to hold the device in place while you attach the band to the bottom.
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This ED constriction device is for people looking for an approachable way to help them maintain an erection without taking medications. However, it can work as a supplement to ED medication if needed and approved by a doctor.

Due to its horseshoe shape, this device is for people who want an ED device that’s easier to take off than traditional circle-shaped ED constriction devices.

It’s made of silicone, so it’s also an option for people who prefer a more comfortable material than metal ED constriction devices.

Since learning to use and sizing your Eddie by Giddy device may take some trial and error, it’s best for people who can be patient as they learn how to use it properly and find the best size for them.

Prescription medications don’t work for every case of ED. They also don’t combine well with certain medications or conditions. For instance, you may not be able to use them if you have certain heart conditions. Plus, they can cause side effects, like headaches, flushing, or vision changes.

This is where medical devices come into the picture. Although vacuum pumps or surgically inserted penile implants are common options, they might not be the best choice for everyone.

ED devices, like Eddie by Giddy, are often less intimidating treatment options. You can also use them with medication, too. This may be a good option if you’re not quite able to get and maintain an erection with medication or the ring alone.

Before placing an order, verify the size of your device based on the circumference of your penis and how frequently you experience ED.

Make sure to use the company’s “Find My Size” survey to answer some quick questions to help you find the right size. Try to answer the questions as thoroughly and honestly as possible. The last thing you want is a device that’s too restrictive or loose to be effective.

When your order arrives, you will find three components to the Eddie by Giddy:

  • the primary horseshoe-shaped device
  • three blue tension bands made for different comfort levels and offer gentler constriction
  • three orange tension bands designed for tighter constriction

You only use one tension band at a time. You can experiment with both bands individually to see which works best.

The device is applied with the opening facing down and placed around the shaft of the penis. You can apply the Eddie by Giddy when you’re flaccid or erect.

The device is placed at the base of your penis and in front of your testicles. Your testicles or scrotum should not be constricted in any way by the device.

Once in place, you stretch the tension band across the two legs of the device to create a comfortable but firm fit around your penis. The fit should be tight but not so tight that it causes pain or so loose that it can slide around freely.

Alternatively, you can apply the device with the tension band already in place. Slide it down the shaft of your penis until it reaches the base.

The manufacturer recommends using a body-safe lubricant if you apply the Eddie by Giddy using this method to avoid any uncomfortable friction or pulling.

According to the company, the device is designed with comfort and satisfaction in mind. It works with the natural function of an erection, compared with traditional circular devices that the company says can actually work against it.

Unlike traditional ED devices, which are circular, Eddie by Giddy is horseshoe-shaped. The shape is designed to avoid constricting the urethra.

It wraps around the base of the penis, much like a cock ring does, but it has an opening on just one side of the device. A tension band wraps around the open end of the ring to put pressure on the penis.

It’s designed not to block the urethra. As the company explains, this creates a more natural and satisfying ejaculation than conventional cock rings. It also has enhancement ridges for your partner’s pleasure.

You do not need a prescription for this device.

How other devices work: Circular ED rings

Erections involve arteries inside the penis. The arteries dilate, pushing blood into the tissue that runs through the body of the penis, called the corpus cavernosum. This triggers veins inside the penis to constrict and trap the blood inside until ejaculation.

This process is called veno-occlusion. Once ejaculation has occurred, the blood flows back into the body.

Most ED rings try to simulate that pressure process by keeping blood from leaving the penis. The circular shape of these devices can sometimes make the penis warp uncomfortably.

At the same time, the arteries are compressed, restricting natural blood flow, which can lead to uncomfortable or unnatural-feeling erections.

A traditional ED device may also block the urethra, causing uncomfortable ejaculation or numbness at the top of the penis.

For these reasons, the horseshoe-shaped design of the Eddie by Giddy is thought to be a more comfortable, natural experience than traditional ED rings.

Eddie by Giddy is available on the company’s website and Amazon as a one-pack for $188 or a two-pack for $298. This ED device is not covered by insurance. It’s significantly more expensive than a typical ED ring, which can cost around $20.

All sizes are priced the same.


Sizing is based on penis girth, or circumference, and frequency of ED symptoms.

To select the right size, you answer three quick questions on the company website. Then, you can gauge whether you’re size A, B, C, or D.

The company explains that the device should feel tight but not painful when applied to the base of your penis. A tighter fit, as the company explains, is a better fit than a fit that’s too big. So, if you’re on the fence about sizing, it’s best to size down.

If you select the wrong size, the company can provide you with the right size at no additional charge.

Although research on ED rings and other devices is limited, a case study from 2006 suggests combining ED medications and ED rings for consistent erections.

How well Eddie by Giddy works for you may depend on what’s causing your ED.

Veno-occlusive ED

Veno-occlusive ED, a less common type of ED, results from venous insufficiency. Veno-occlusive ED can occur for many reasons, including:

People with veno-occlusive ED have no problem getting an erection but have difficulty maintaining one.

That’s why ED constriction devices like Eddie by Giddy may be helpful: They keep blood in your penis, allowing you to maintain your erection.

Arteriogenic ED

Arteriogenic ED results from insufficient arterial blood supply. Causes include:

People with arteriogenic ED have difficulty getting an erection since not enough blood flows into the penis. In this case, ED constriction devices, like Eddie by Giddy, likely won’t be helpful on their own.

Instead, you may need to combine the device with other treatments, like medication, to help you get an erection. Then, you can use the Eddie by Giddy to help you maintain it.

Trial and error

It may take some time to figure out which type of ED treatment works best for you.

According to the American Urological Association, you can begin with any treatment type. However, some treatments, like phosphodiesterase type 5 (PDE5) inhibitors, have stronger evidence behind them.

Additionally, some people may find that devices, like Eddie by Giddy, work best when combined with PDE5 inhibitors.

You may need to try an ED device a couple of times in multiple settings until you get the hang of it. Don’t be discouraged if it doesn’t work perfectly the first time you try it. There may be a learning curve.

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A 2002 research review recommends not leaving on ED rings for more than 30 minutes. This is due to the risk of some uncommon but serious side effects.

It’s possible for a ring to cause pain and swelling or get stuck.

Since Eddie is made of silicone, it’s likely easier to remove than a metal ring. Additionally, Eddie is horseshoe-shaped with a band going across the bottom. This makes it easier to take off than a circular band.

Still, if you’re using an ED constriction device and it gets stuck, do not try to cut it off yourself. Seek medical assistance right away.

Eddie by Giddy has an average satisfaction rating on the customer review site Trustpilot.

Many user complaints concern sizing (too big and too small). It seems securing the right size makes all the difference in whether the product will work properly. It may take some resizing to achieve your goals.

It’s also worth mentioning that the device will stretch out over time, so you’ll need to replace yours after a few months.

Amazon reviewers are split. Most of the ratings are either 1 or 5 stars. One Amazon reviewer notes that the device works, but he finds the replacement bands pricey.

Eddie by Giddy is available on the company’s website and on Amazon.

If you order the device on the manufacturer’s website, you get free shipping, a 30-day return period if you’re unhappy with the product (fees apply), and free resizing if you select the wrong size.

Alternative ED ring

Osbon Erecaid Tension Ring: The Osbon Erecaid Tension Ring features extruding bumps that apply pressure to veins in the penis, which in turn help maintain an erection. A notch underneath aids ejaculation.

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Eddie by Giddy is different than traditional ED devices due to its horseshoe-shaped design and material.

In addition to ED constriction devices, other forms of treatment are available. As a reminder, it’s best to talk with a doctor about finding the right treatment option.

Here is a breakdown of a few popular devices used to help treat the symptoms of ED.

Pricing guide

  • $ = under $100
  • $$ = over $100
NameType of productPriceDesign/shapeFeatures
Eddie by Giddy device$$horseshoe-shape• design doesn’t block urethra
• ridges designed to enhance partner’s pleasure
• multiple sizes available
Pal-Penile Adjustable Loopring$loop• adjustable
• FDA-registered device
• latex-free
Encore Deluxe Battery and Manual Erection Vacuum Pumppump$$cylinder pump• comes with 7 tension rings and instructional DVD
• battery and manual operation

It’s a good idea to talk with a doctor right away if you’re experiencing ED symptoms.

ED is common and not always a sign of a serious health condition. Still, ED may indicate a health condition that needs treatment, like cardiovascular disease, diabetes, or high blood pressure.

Left untreated, ED can also affect your relationships and your confidence. It’s best to discuss options with a doctor as soon as possible.

Is Eddie by Giddy registered with the FDA?

Yes, Eddie by Giddy is an FDA-registered class 2 medical device. This means it’s less regulated than a class 1 medical device and doesn’t require human testing.

Keep in mind that being FDA registered is not the same as being FDA approved.

Can you use Eddie by Giddy with other ED treatments?

The company says you can use Eddie with ED medications, vacuum pumps, or other ED treatments if a doctor approves them for you.

How do you put on Eddie by Giddy?

Put the device on your soft or hard penis, with the opening facing down, in front of your testicles.

Secure the tension band around the legs of the device. The blue band (Comfort) is for less pressure. The orange band (Sport) is for the most constriction.

If you have less hand strength, you can also wrap the tension band around the device before putting it on your penis, pulling it apart gently to make the opening wider and then guiding it down the body of your penis. Lube can also help with this process.

How long can you wear Eddie by Giddy?

Do not wear the device for more than 30 minutes at a time, with at least 60 minutes between uses.

How do you clean Eddie by Giddy?

You can clean your Eddie by Giddy using gentle, antibacterial soap and warm water. Do not use bleach, chlorine, or other potentially harsh chemicals to avoid irritation or allergic reactions.

You can let your device air dry, or dry it with a towel or paper towel.

Is Eddie by Giddy comfortable?

This device constricts the veins but not the arteries or urethra, making it a more comfortable experience than metal, circular rings that constrict.

According to reviewers, overall comfort depends on proper sizing.

Does Eddie by Giddy give you an erection?

No, simply wearing the device will not cause you to have an erection.

Instead, it works to maintain and keep your erection once you have become aroused. The device works by allowing unrestricted blood flow into the penis and limiting blood flow out of the penis so an erection can be maintained.

Since you can apply the device while flaccid, try applying it before sexual stimulation to see whether it works to maintain your erection during arousal.

If you’re unable to become erect while wearing the device, it’s worth talking with a doctor to learn why you’re not experiencing increased blood flow to the penis during stimulation.

ED is a common issue that makes it difficult or impossible for people to get or keep an erection long enough for sexual activity.

Many treatments are available, including medications, pumps, rings, and other devices. Eddie by Giddy is a horseshoe-shaped, silicone ED constriction device that may be more comfortable to wear than other constriction bands since it doesn’t compress the urethra.

Many reviewers say the device works if you find the right size. You’ll need to replace it every few months since it stretches out over time.

Breanna Mona is a writer based in Cleveland, Ohio. She holds a master’s degree in media and journalism and writes about health, lifestyle, and entertainment.