Latisse (bimatoprost liquid eye solution) is a prescription drug used to treat thinning eyelashes. Latisse’s cost may depend on factors such as whether you have health insurance and the pharmacy you use.

The price you pay for Latisse can vary. To find out how much you’ll pay for Latisse, talk with your doctor, pharmacist, or insurance provider. Or check out the section below to learn how much you can save by using an Optum Perks coupon.

To save money on your Latisse prescription, explore these Optum Perks coupons.

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Save on Latisse without insurance.

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5ml bimatoprost (1 Bottle)

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Simply show the Optum Perks coupon at your preferred pharmacy or order online and instantly save up to 80% without using insurance. The coupon doesn’t expire, so be sure to save it for refills.

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Retail price refers to the manufacturer’s published list price and is up to date as of 3/2023. Retail and discounted prices are U.S.-only and can vary based on region and pharmacy. We cannot guarantee that the discounted price listed here will exactly match the price at your pharmacy. Please contact your pharmacy for the exact price.

Optum Perks and Healthline are subsidiaries of RVO Health.



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Latisse is available as the generic drug bimatoprost. A generic contains an exact copy of the active ingredient* in a brand-name medication. A generic is considered just as safe and effective as the original drug but tends to cost less.

To find out how the costs of Latisse and bimatoprost compare, talk with your doctor, pharmacist, or insurance provider.

If you’ve been prescribed Latisse and you’re interested in using bimatoprost instead, talk with your doctor. They may recommend that you use one version instead of the other. You’ll also need to check with your insurance provider, as it may only cover one drug or the other.

* An active ingredient is what makes a drug work.

Why is there such a cost difference between brand-name drugs and generics?

Years of research and testing are needed to ensure that brand-name drugs are safe and effective. This testing can make the drugs expensive. The manufacturer of a brand-name drug can sell the drug exclusively for up to 20 years. After that, other drugmakers can create generic versions. This competition in the market can lead to lower costs for generics. And because generics have the same active ingredients as brand-name drugs, they don’t need to be studied again. This can also lead to lower generic costs.

If you use Latisse long term, you may be able to lower your costs in the following ways:

Look into getting a 70-day supply of your medication. You may be able to get a 70-day supply of Latisse if approved by your insurance company. This could reduce your number of trips to the pharmacy and help lower the cost of Latisse. If you’re interested in a 70-day supply of this drug, talk with your doctor, pharmacist, or insurance provider.

Use a mail-order pharmacy to get your medication. Using a mail-order pharmacy might help lower your cost for Latisse. Plus, you could get your medication without leaving home. Some Medicare plans may help cover the cost of mail-order drugs. You may also be able to get a 90-day supply of the drug through mail order. If you don’t have health insurance, talk with your doctor or pharmacist. They may be able to suggest online pharmacy options that could work for you.

If you need help covering the cost of Latisse or understanding your insurance, check out these resources:

On these pages, you can find insurance information, details on drug assistance programs, and links to savings cards and other services.

If you have questions about how to pay for your prescription, talk with your doctor or pharmacist.

Below are answers to some frequently asked questions about Latisse and cost.

What is the cost of Latisse with insurance?

Since Latisse is a cosmetic drug, insurance providers are unlikely to cover its cost. Some insurance providers will cover Latisse for people with a specific medical condition, but this may require prior authorization. (For more information, see the “Prior authorization” section below.)

To learn about the cost of Latisse with insurance, talk with your insurance provider or your doctor. They can let you know what you can expect to pay for Latisse.

The manufacturer of Latisse also has a rewards program where people can collect and redeem points on specific products.

Even if you have insurance, you can visit Optum Perks* to get price estimates for Latisse when you use coupons from the site. It’s important to note that Optum Perks coupons cannot be used with any insurance copays or benefits.

* Optum Perks is a sister site of Healthline.

Is Latisse covered by Medicare?

Medicare prescription drug plans may not cover the cost of Latisse. To find out whether your Medicare plan covers the cost of this drug, call your plan provider. There are many types of Medicare plans, and your cost and coverage will depend on your particular plan’s benefits.

You can also ask your doctor or pharmacist about the cost of Latisse if you have Medicare.

If you have insurance, you may need to get prior authorization before your insurance provider will cover Latisse. This means your insurer and your doctor will discuss Latisse in regard to your treatment. Then, the insurance company will determine whether the drug is covered. If Latisse requires prior authorization and you don’t receive it before you start treatment, you could pay the full cost of the drug.

Be sure to ask your insurance company whether Latisse requires prior authorization.

If you still have questions about the cost of Latisse, talk with your doctor or pharmacist. They may be able to give you a better idea of what you’ll pay for this drug. But if you have health insurance, you’ll need to talk with your insurance provider to learn the actual price you’d pay for Latisse.

Examples of questions you may want to ask your doctor or insurance provider include:

  • Can I use my spouse’s glaucoma medication instead of Latisse to save on cost?
  • How do the lash growth serums available over the counter or on Amazon differ from Latisse?
  • Are there alternate medications available as generics that I could use instead of Latisse?

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Disclaimer: Healthline has made every effort to make certain that all information is factually correct, comprehensive, and up to date. However, this article should not be used as a substitute for the knowledge and expertise of a licensed healthcare professional. You should always consult your doctor or another healthcare professional before taking any medication. The drug information contained herein is subject to change and is not intended to cover all possible uses, directions, precautions, warnings, drug interactions, allergic reactions, or adverse effects. The absence of warnings or other information for a given drug does not indicate that the drug or drug combination is safe, effective, or appropriate for all patients or all specific uses.