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If you’re experiencing limp hair or hair loss and looking to achieve more thickness, fullness, and length, you may way to check out biotin. The superstar vitamin — B7 to be specific — can be found in so many of your favorite shampoos, conditioners, and serums. It can also be taken as a supplement or introduced through your diet.

It’s believed that biotin can help improve hair growth, give fine hair a boost in volume, and even help reduce hair loss and thinning.

Intrigued? If you’re looking for a shampoo formulated with biotin, we provided 15 options we love below.

Biotin, also known as vitamin B7, helps metabolize food in the body as ​​well as maintain many of your body’s major systems. Your body needs biotin to help convert certain nutrients into energy. It also plays an important role in the health of your hair, skin, and nails.

You can take biotin orally via diet — think milk, salmon, carrots, etc. — or supplements. The recommended daily amount of biotin for an adult over age 19 is 30 micrograms. However, taking biotin supplements is not recommended unless you have a deficiency and it’s suggested by a doctor.

Biotin is a major player in the beauty space because it’s been known to improve and strengthen your hair, nails, and skin. More specifically, biotin helps form keratin, the major structural protein of hair. It can be found in many topical hair products like shampoos, conditioners, scrubs, and serums.

Note that while biotin can help improve existing strands, there isn’t enough research to determine whether it can help with hair regrowth.

Any product we recommend or brand we work with is thoroughly vetted by our team for medical credibility, good business practices, and social impact.

We chose these because they’re highly rated by online reviews and they contain biotin to keep hair looking great. Note that not all products will have the same results for everyone.

Pricing guide

  • $ = under $10
  • $$ = $10–$40
  • $$$ = over $40

Best biotin shampoo for breakage

R+CO Dallas Thickening Shampoo

  • Price: $$
  • Scent: fresh
  • Hair type: fine
  • Main ingredients: biotin, B5, coconut oil, and saw palmetto extract
  • Pros: softens, boosts volume, and is free of sulfates, parabens, mineral oils, and petrolatum
  • Cons: some reviewers dislike the scent

If your hair is prone to breakage, the biotin in this shampoo may be exactly what you’re looking for. It works to boost the keratin in your hair, which can lead to increased strength and resilience. It also contains B5, coconut oil, and saw palmetto extract, which makes your hair noticeably shiny and moisturized after every wash.

In addition to being gluten-free, cruelty-free, and color safe, this thickening shampoo is also free of sulfates, parabens, mineral oils, and petrolatum.

Best luxury biotin shampoo

Oribe Gold Lust Repair Restore Shampoo

  • Price: $$$
  • Scent: Côte d’Azur
  • Hair Type: damaged
  • Main Ingredients: argan oil, maracuja oil, biotin, amino acids, and bromelain
  • Pros: color treatment safe, can help reverse damage, and can help boost scalp circulation
  • Cons: pricier than other options

A luxury brand known for products tailored to repair damaged hair, Oribe also has a biotin shampoo that deeply nourishes and strengthens the cuticle from the inside out. The formula is also infused with amino acids, which provide moisture to hair and scalp, and argan oil, which adds a healthy shine.

As a bonus, this particular shampoo also offers ultraviolet, or UV, protection.

Best budget biotin shampoo

OGX Thick & Full Biotin and Collagen Shampoo

  • Price: $
  • Scent: floral
  • Hair Type: fine
  • Main Ingredients: collagen, biotin, and hydrolyzed wheat proteins
  • Pros: inexpensive and reviewers say it rinses out clean
  • Cons: not cruelty-free

No matter your hair type, this OGX shampoo may be a great choice for healthy, shiny hair. It’s formulated with biotin, collagen, and hydrolyzed wheat proteins to support hair growth. Plus, it’s rather affordable, at less than $10. Unlike some shampoos, some reviewers say they noticed results in just one wash.

Best value biotin shampoo

Luseta Biotin & Collagen Shampoo & Conditioner

  • Price: $$
  • Scent: floral
  • Hair Type: damaged dry hair
  • Main Ingredients: biotin, collagen, sunflower seed oil, and argan oil
  • Pros: chemical-free and may help promote hair strength and volume
  • Cons: only sold as a two-pack

With more than 4,000 Amazon reviews, this natural biotin shampoo offers salon-quality hair care at an affordable price. The biotin in this shampoo and conditioner combo also helps moisturize your hair and keeps it from becoming brittle, which can prevent breakage.

Users love that it’s free of sulfates, parabens, and other artificial ingredients.

Best natural biotin shampoo

Pureauty Naturals Biotin Shampoo

  • Price: $$
  • Scent: vanilla
  • Hair type: all
  • Main ingredients: biotin, pea sprout extract, and pro-vitamin B3
  • Pros: cruelty-free and non-greasy
  • Cons: not many user reviews

This shampoo is a great option for daily or every-other-day use. It’s formulated with biotin and pea sprout extract to stimulate the follicles and promote the appearance of natural, fuller-looking hair. A bonus: It has notes of warm and sweet vanilla.

Best biotin shampoo for damaged hair

TO112 Shampoo

  • Price: $$
  • Scent: patchouli and vetiver
  • Hair type: oily, dry, normal, and damaged
  • Main ingredients: biotin, moringa, caffeine, and ginseng root extract
  • Pros: hydrating and good for dry, itchy scalps
  • Cons: some reviewers dislike the earthy scent

Touted as helpful for even the most fragile hair and scalps, TO112’s protein complex-enriched shampoo provides a gentle yet thorough clean. It’s formulated with a blend of biotin, moringa, caffeine, and ginseng root extract to help stimulate hair growth and maintain a healthy scalp balance.

Reviewers say that unlike a lot of shampoos on the market, this shampoo leaves the hair feeling soft without that greasy root feeling. Most reviewers also love the earthy aroma, which helps ground the mind and body.

Best biotin shampoo for curly hair

Kevin Murphy Hydrate-Me Wash

  • Price: $$$
  • Scent: original
  • Hair type: textured
  • Main ingredients: biotin, kakadu plum, shea butter, and evening primrose oil
  • Pros: moisturizing formula and may help tame frizz
  • Cons: pricier than other options

This formula combines biotin with vitamins A and C to increase the elasticity in hair and keep strands moisturized and smooth. You may notice a natural fullness to your hair after continued use. Kakadu plum, shea butter, and evening primrose oil work in tandem to help tame frizz.

Best biotin shampoo for color-treated hair

Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo

  • Price: $$
  • Scent: floral
  • Hair type: fine and thin
  • Main ingredients: biotin, vitamin 5, ginger, and ginseng
  • Pros: vegan and safe for color-treated hair
  • Cons: pricier than other options

This three-in-one volumizing shampoo from Briogeo can help thicken the appearance of hair, without leaving it sticky. Biotin and maltodextrin work in conjunction to separate the strands and create a fuller look.

Plus, it’s safe to use on color-treated hair, so you don’t need to worry about your expensive highlights fading away.

Best thickening biotin shampoo

Hask Biotin Boost Thickening Shampoo

  • Price: $$
  • Scent: original
  • Hair type: fine
  • Main ingredients: biotin, collagen, and caffeine
  • Pros: cruelty-free
  • Cons: some reviewers say it has a strong scent

Because biotin helps add volume, people with flat, limp hair can really benefit from a biotin shampoo. This shampoo from Hask combines biotin with plumping collagen and caffeine to stimulate the scalp and boost the hair at the root. Reviewers mention that their hair lifted noticeably after a few weeks of use.

Best biotin shampoo for regrowth

Pronexa Clinical Strength Hair Growth Therapy Shampoo with Biotin

  • Price: $$
  • Scent: original
  • Hair type: fine and thin
  • Main ingredients: biotin, vitamin B5, collagen peptides, and saw palmetto
  • Pros: certified organic and cruelty-free
  • Cons: some reviewers say it takes time for results to show

If you’re experiencing hair loss, a few months of Pronexa use may help stimulate growth. This shampoo includes biotin4 and dihydrotestosterone (DHT) blockers like saw palmetto extract, which is known for its anti-androgenic effects and may help prevent hair loss. Something to note is that you may need to use the product for at least 6 months for best results.

Best scented biotin shampoo

Renpure Biotin & Collagen Thickening Shampoo

  • Price: $
  • Scent: bergamot, jasmine, and apple
  • Hair type: fine and thin
  • Main ingredients: B vitamins, amino acids, protein, and collagen
  • Pros: hydrating formula and sulfate-free
  • Cons: some reviewers find the scent too strong

Enriched with biotin and collagen, this volumizing shampoo from Renpure can help keep your locks hydrated. B-complex vitamins, amino acids, and proteins work together to increase strength and thickness for beautiful shine and body.

Reviewers love the scent, which is a soothing blend of bergamot, jasmine and apple.

Best biotin shampoo for shedding

Hers Triple Threat Shampoo

  • Price: $$
  • Scent: rose
  • Hair type: aging and fine or thin
  • Main ingredients: biotin, saw palmetto, and pumpkin seed oil
  • Pros: suitable for all hair types, vegan, cruelty-free
  • Cons: some reviewers find it comparable to drugstore shampoos

Enriched with biotin, saw palmetto, and pumpkin seed oil, this shampoo from Hers can leave hair feeling cleaner and stronger than ever. It’s formulated to wash away excess sebum, which can help prevent excess shedding and hair loss. After massaging the product into your scalp, let it sit for a couple of minutes before rinsing for the best results.

Best volumizing biotin shampoo

Grow Gorgeous Intense Thickening Shampoo

  • Price: $$
  • Scent: fresh
  • Hair type: fine
  • Main ingredients: biotin, caffeine, and rice protein
  • Pros: cruelty-free, vegan, and safe for color-treated hair
  • Cons: some reviewers say the scent is strong

This thickening shampoo works particularly well for fine hair while also adding body and bounce to your locks. By combining biotin with caffeine and rice protein, this Grow Gorgeous shampoo targets the root and leads to shinier hair with more volume. This nourishing formula effectively cleanses the scalp, helping prevent a dry scalp and dandruff.

Best biotin shampoo for all hair types

Majestic Pure Biotin Shampoo for Hair Growth

  • Price: $$
  • Scent: rosemary
  • Hair type: all
  • Main ingredients: biotin, rosemary oil, and castor oil
  • Pros: cruelty-free and may help eliminate frizz
  • Cons: reviewers say it doesn’t provide too much volume

This gentle shampoo is sulfate-free and formulated with biotin, rosemary oil, and castor oil to promote healthier, fuller, more hydrated hair. It’s gentle enough to be used every day on all hair types and textures, and it won’t weigh down your hair.

When shopping for biotin shampoo, look for one that contains other beneficial ingredients, like saw palmetto extract (a DHT blocker), caffeine, collagen, keratin, and moisturizing oils.

If you have a dry, itchy scalp, choose a biotin shampoo that focuses on clarifying. If your main issue is limp strands, choose a biotin shampoo that focuses on volumizing.

Is biotin shampoo good for hair?

Biotin is good for your hair in that it can tackle breakage and split ends, transform fragile and damaged strands, and deliver hydration to strands that need it most.

Does biotin shampoo help hair growth?

No. Biotin can only support existing strands, not grow new ones.

Maintaining your hair’s strength and volume may require using a biotin shampoo. You might have to try a few before you find what works best for you. Remember that there isn’t enough research to prove that biotin supports hair regrowth.

It’s important to understand and address the underlying cause of your thinning hair. Talk with a dermatologist if you notice signs of unhealthy hair or scalp, including excessive hair loss.


Iman Balagam is a writer based in Houston, Texas. When she’s not laughing at her own jokes, or buying overpriced chia pudding, she can be found reading fiction novels, catching a spin class, doomscrolling through TikTok, or waiting for her delayed Spirit flight to board. You can see more of her work on her website.