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We all have skin. And, while several factors may make our skin different, gender identity isn’t one of them.
These 11 companies say no to perpetuating gender barriers in the skin care space, so you can shop their collections without feeling put in a box.
We looked for high user ratings and gender-neutral marketing as two main factors in compiling these 11 brands.
Many brands on this list are also:
- donating proceeds to nonprofits
Each of these brands has a range of products. We took the average price of the products offered (excluding packaged bundles or promotions) to come up with this key.
- $ = under $25
- $$ = $25–$45
- $$$ = over $45
- Price: $$–$$$
- What to try: Everyone’s lips can use some TLC, but drugstore lip balm doesn’t always cut it. Try the Rosehip Seed Lip Cream to soften and hydrate lips without a greasy finish.
With a wide range of high-end vegan products, like masks, shaving serums, sun care, and toners, you’re likely to find exactly what you’re looking for. The brand even sells fragrances designed for all genders.
- Price: $–$$
- What to try: A Healthline editor recommends layering the Everyday Face Serum under moisturizer. It’s gentle, hydrating, and pairs well with the Everyday Face Cleanser and Everyday Face Moisturizer. You can get all three bundled in the Everyday Skincare Mini Set.
“We are always trying to create the best possible, most effective product, and that has nothing to do with someone’s gender identity,” Alder New York co-founder Nina Zilka said in a 2020 interview.
The vegan brand understands skin care to be genderless, so you can shop by skin concern (like hyperpigmentation or acne) instead of gender. You’ll find everything you need, from soaps and cleansers to serums and mists.
- Price: $–$$
- What to try: The Mind and Body Wash is a certified organic all-purpose soap with an earthy scent reminiscent of California redwoods. The glass rainbow bottle is refillable to reduce waste, and the formula of aloe vera, shea butter, and moisturizing oils is concentrated, so you only need a little each time you wash up.
Bathing Culture celebrates the art of bathing and the peaceful and transformative time it can be. Instead of stripping skin of natural moisture, their products are hydrating and aim to bring scents and ingredients of nature into the process.
Bathing Culture also has cool initiatives worth mentioning. The company plants one native plant or tree for every 5 gallons of soap made. Additionally, Bathing Culture donates part of sales from the Love Is Rad pin to support the Transgender Employment Program through the SF LGBT Center.
- Price: $
- What to try: The Browzey Brow Gel is a clear brow gel for defining and shaping your eyebrows. Infused with argan oil and aloe vera, the gel also conditions the brows. Like all of Fluide’s products, the gel is vegan, cruelty-free, and paraben-free.
Fluide is a go-to name in the gender-expansive beauty space.
In the company’s own words, Fluide believes “that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out. Through providing a platform and amplifying the voices of queer and gender expansive identities and through showcasing queer beauty, we hope to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.”
Browsing the website of smiling queer models is a joyful experience, so have fun shopping the makeup, like mascara, lipstick, and eyeliner — plus nail polish and body glitter.
- Price: $
- What to try: Made with avocado oil, jojoba, vitamin E, and aloe, Plumpaholic is a vegan and cruelty-free clear lip plumper that’s gentle but still provides a tingling feeling and temporarily makes lips look fuller.
Zach Dishinger launched Formula Z Cosmetics at just 15 years old after making cosmetics in his kitchen. He felt empowered by makeup, even when others judged him.
Formula Z now offers lipstick, lip gloss, eye shadow, and even hand sanitizer.
Thirty percent of the sales price from the company’s Mission Z products go directly to The Trevor Project, a non-profit providing suicide prevention service to LGBTQ youth.
- Price: $
- What to try: “Glam Tears is more than just your average liquid highlighter,” KimChi Chic Beauty claims. It’s a shimmer that can be used anywhere on the body, like the collarbone, legs, and face, for a shine in gold, silk, or opal. Use it as a highlighter on cheekbones or mix it into your foundation for an all-over glow.
Kim Chi (her name out of drag is Sang-Young Shin) finished “RuPaul’s Drag Race” Season 8 as runner-up, but she left with a following of nearly 2 million on Instagram.
“I believe your face is a canvas to create art,” she says on her website. “Whether it’s subtle or out of this world, makeup can elevate the way you feel about yourself.”
Two percent of all sales go directly to The Trevor Project.