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Artificial fragrances. Parabens. Chemicals you can’t pronounce. Before you became pregnant you may have not given much thought to the ingredients list on your household products.

The moment you realized that you had a growing and developing baby inside you, wheels may have suddenly started to turn. Now, you may be wondering if anything you use on or around your body could harm you or your baby!

As it turns out, there are several ingredients — including parabens, synthetic fragrances, sulfates, and phthalates — that groups like the Environmental Working Group (EWG) and the Environmental Protection Agency (EPA) have linked to negative health effects.

Of course, you only want the very best for your baby, so when it comes to purchasing baby products, it’s no surprise if you want to go the all-natural route to avoid these potentially harmful substances.

You may be surprised to learn that even though a product may say it’s “natural,” it can still include some substances that aren’t. When it comes to cosmetics, the Food and Drug Administration (FDA) doesn’t regulate or define the term “natural.” And for food, the FDA considers “natural” to only mean it doesn’t have anything artificial or synthetic added to it.

However, there is an escalating movement to eliminate the use of ingredients that may pose even the slightest risk to your (or your baby’s) health. Many companies are also being slightly more specific in advertising what aspects of their product they consider “natural” (for example, no synthetic fragrances, paraben-free, etc.).

Also, keep in mind that special certifications, like USDA Organic, are regulated, and tell you more about the ingredients and manufacturing process. So, you may want to look for products that include these along with the word “natural.”


  • Products made from organic and natural materials and ingredients offer less risk of skin irritation and allergic reactions from chemicals.
  • Natural and organic products are usually more environmentally friendly.
  • There’s less exposure to potential toxins with natural and organic products.


  • Natural and organic products can be more expensive.
  • Some natural and organic products may be harder to locate and not available at as many stores.
  • There’s not necessarily a nutritional difference between organic and nonorganic food products.

To create this list of the best natural baby products, we carefully looked into products in every category, from diapering and feeding to bathtime and travel gear. We looked for products that are:

  • certified organic
  • made from eco-friendly and natural materials
  • free of toxic chemicals

We also relied heavily on customer reviews and reached out to parents to find out which natural baby products they love most. Each product has been vetted to ensure it aligns with Healthline’s business standards and approach to well-being. Read more about our vetting process.

Pricing guide

  • $ = under $20
  • $$ = $20–$30
  • $$$ = over $30

Best diapers

DYPER Bamboo Diapers

  • Price: $

Some diapers contain ingredients that aren’t friendly to your baby’s sensitive bottom. With this responsibly sourced brand, you don’t have to worry, though. The diapers are made from soft, odorless, and breathable bamboo viscose. They’re also certified Standard 100 compliant by OEKO-TEX.

DYPER Bamboo Diapers are made without latex, alcohol, PVC, phthalates, or lotions. They can even be composted through the company’s composting program.

In addition to the actual diapers, the company has put a lot of thought into their packaging. It’s made from sustainable materials whenever possible.

Huggies Special Delivery Diapers

  • Price: $$$

One of the most popular diaper brands has gone to the natural side with their new, plant-based diaper that’s hypoallergenic and free of parabens, fragrances, and elemental chlorine. It comes in a variety of sizes and cute designs.

One thing to note is that these are only made with 23% plant-based materials based on weight, so there are other options that may have more natural ingredients. However, these are a Huggies option that are more plant-based and offer up to 12 hours of leak protection, according to the brand.

Best wipes

Seventh Generation Baby Wipes

  • Price: $$

These unscented baby wipes are free from parabens, fragrance, alcohol, and other irritating ingredients. They work well and are soft and gentle on your baby’s skin. They’re hypoallergenic and dermatologist tested, so you can feel confident using them on your little one.

Considering the amount of wipes you’ll go through, spending even a little more on them can have a big impact on your budget, but knowing you’re not putting chemicals on your baby’s soft skin may be worth it.

Best diaper cream

Zoey Naturals Diaper Cream

  • Price: $

Prevent the dreaded diaper rash with this fragrance-free, plant-based cream that provides hours of skin protection to your baby’s bottom. It’s formulated with zinc oxide and kaolin clay to help soothe and heal skin quickly.

If you fall in love with this cream, you’ll just want to keep in mind that it may not be available at all your favorite stores, so you may need to order in advance online.

Best bottle

Comotomo Baby Bottle

  • Price: $$

These bottles look different for a reason — they’re made from silicone and free from harmful chemicals including BPA, PVC, and phthalates. They’re anticolic, so they’re gentle on your baby’s tummy, and they’re also designed to help mimic the shape of a nipple to make for a seamless transition from breast to bottle.

One thing to keep in mind is that a few parents noted these bottles are easier to spill than some other options because of their material and shape.

Best placemat

ezpz Mini Mat

  • Price: $$

Once your kiddo starts eating solid foods, you’re going to need a place mat that contains all the mess.

This one suctions right onto any surface — be it their high chair or the tabletop — and is made from silicone and without BPA, PVC, latex, and phthalate. It’s also both dishwasher and microwave safe. As a bonus, it’s packaged in a reusable bag that you can use to store the mat in your diaper bag.

One potential downside is the three compartments. While the mat makers say this is to encourage serving a balanced meal (and it makes a cute smiley face your child may enjoy), not all menu items may fit perfectly inside.

Best bib

Bella Tunno Wonder Bib

  • Price: $

These funny and adorable bibs catch everything your little one’s mouth doesn’t. They’re eco-friendly and made from a high quality silicone that’s free from BPA, BPS, PVC, latex, and phthalates. They’re even dishwasher safe if you want to throw one in with your dinner dishes.

The adjustable snap closure on the neck allows this bib to grow with your child, and it’s foldable for travel. You can even feel extra good about this purchase, because the brand gives a meal to a child through Feeding America for every product sold.

Best baby food

Serenity Kids Baby Food

  • Price: $$$

It’s comforting to know that you’re feeding your baby the purest food possible. Serenity Kids baby food pouches offer just that, according to the company.

These pouches offer the lowest sugar content on the market, blends of organic vegetables, and purées of ethically sourced, free-range meats, according to the company. They’re certified organic, non-GMO, and fit a gluten-free, paleo, or keto diet.

The brand is committed to sustainability and environmentally friendly practices, so they’ve partnered with TerraCycle to help keep their pouches out of landfills. The ingredients also come from farms that use regenerative agricultural techniques to improve soil health.

Best lounger

Snuggle Me Organic Infant Lounger

  • Price: $$$

This ethically sourced lounger is a great spot to plop your baby down in between naps in the crib. It’s made in the United States with a nontoxic, hypoallergenic fabric, and is Global Organic Textile Standard (GOTS) certified. It’s fully washable and comes with a bag that’s convenient for traveling.

One thing to keep in mind is that this isn’t a sleeping device and should never be placed in a crib or bassinet. Babies should also never be left unattended on it.

Best sleep sack

Woolino 4 Season Baby Sleep Bag Sack

  • Price: $$$

Whether you’re traveling or at home, a sleep sack is a great way to give your baby warmth once they’re out of the swaddle. And you don’t have to worry about the hazard of actual blankets.

The Woolino’s outer lining is made from GOTS certified organic cotton, and its inside is made of Merino wool, which comes from sheep. It’s hypoallergenic and soft to the touch, and it’s known for its breathability. Double shoulder snaps and double zippers make inside access easy.

Unlike many other sleep sacks, the Woolino is sized to last your child for years in every season. It also comes in a range of colors and designs.

Best changing pad liners

iLuvBamboo Changing Pad Liners

  • Price: $$

When you’re on the go, changing pad liners come in handy, protecting your little one’s bum from not-so-clean surfaces during diaper changes. These are made from natural bamboo that’s hypoallergenic, breathable, waterproof, and nontoxic. The waterproof layer is vinyl-free.

While a bit more expensive than some other options, these are designed to withstand more than 300 trips through the washing machine, so they’ll last you a long time!

Best baby gym

HAN-MM Wooden Baby Gym

  • Price: $$$

This beautiful baby play gym is made from unfinished beechwood that’s sanded until it’s completely smooth. It’s easy to assemble and fold away when you’d like to use the floor space for something else.

In addition to the frame, it comes with six wooden hanging toys that are adjustable and can be removed for on-the-go play.

One thing to keep in mind is that while these hanging toys are very cute, some parents note that they wish they were a bit more high contrast to help keep their child’s attention.

Best stacking toy

Green Toys Stacker

  • Price: $

This beautiful toys stacker is made out of recycled milk jugs, which is great for the environment. It’s also free of harmful chemicals like PVC, BPA, and phthalates.

It’s made in the United States and meets FDA standards for food contact, so it’s safe for your teething little one to stick in their mouth.

Parents don’t have to worry about their little one getting hurt on a long center stick, since one isn’t included in this design. The set includes eight stackable pieces and is recommended for babies as young as 6 months old, according to the company.

Best play gym

Lovevery The Play Gym

  • Price: $$$

Lovevery makes unique and interactive baby toys for all ages. Each of their play products is made from sustainably harvested wood, organic cotton, and baby-safe plastics.

This play gym is one of their bestsellers because of its versatility — it has five development zones that your baby will love through the months. It also comes with four detachable activity toys, four sets of cards, and a play guide with stage-based activity suggestions for parents.

To extend its life span, a play space cover can transform it into a fort for toddlers.

Best musical toy

Hape Pound & Tap Bench

  • Price: $$$

This fun, multifunctional music toy is made from water-based paint and has a nontoxic finish so you don’t have to be concerned if your baby starts sucking on its sides. It’s great for helping to foster your child’s hand-eye coordination and audio recognition.

Children can play with this toy in a variety of ways, which helps to keep it exciting.

Best teether

Promise Babe Hedgehog Wooden Teether

  • Price: $

The knitting yarn on this sensory teether is made from 100% cotton and is strung around unpainted solid beechwood. This way, you don’t have to worry about your baby sucking on it all hours of the day.

It’s BPA-free, nontoxic, and PVC-free. It can be easily wiped clean with a damp cloth. However, you’ll want to keep it out of the sun, and remember to check it regularly for signs of wear and tear. It should be discarded right away when damaged.

Best shampoo

The Honest Company Truly Calming Lavender Shampoo + Body Wash

  • Price: $

This 2-in-1 tear-free formula is gentle on your baby’s skin thanks to its natural ingredient list that doesn’t include sulfates, parabens, formaldehyde, or other harmful chemicals. This product isn’t tested on animals and contains no animal byproducts.

It’s also dermatologist tested and hypoallergenic. Plus, the calming, lavender scent helps baby drift off to sleep post-bath. (Not a fan of lavender? Don’t worry, the Honest Company also sells this shampoo and body wash combo in other scents.)

Best lotion

Earth Mama Calming Lavender Baby Lotion

  • Price: $

When you finish off your baby’s bath with this calming lavender lotion that’s made from all-organic herbs and oils, you can rest easy knowing it’s cruelty-free and includes no petroleum, harsh synthetic preservatives, or artificial fragrance.

This product is both dermatologist tested and clinically tested to ensure the ingredients don’t cause irritation. It’s also NSF/ANSI 305 certified and Leaping Bunny certified.

Want to feel extra good about your purchase? Earth Mama is now also plastic neutral certified through a partnership with rePurpose Global.

Best towels

Burt’s Bees Baby Hooded Towels

  • Price: $$

If your baby has sensitive skin, you can feel good wrapping them up in a 100% cotton towel that’s absorbent, breathable, and GOTS certified. These soft towels come in a pack of two and don’t pill in the wash.

The hood on these towels makes drying your baby’s head off easy and also helps to keep them warmly wrapped up until you can get them fully dressed again.

Bonus: If you like these towels, there are matching washcloths and bath robes available, too!

Best bath toy

caaocho Kala the Whale Natural Rubber Bath Toy

  • Price: $

This adorable whale bath toy is made from 100% natural rubber — no BPA, PVC, and phthalates. It’s also covered with a food-grade paint that’s safe for babies.

It’s very lightweight and floats in water. One thing to keep in mind is that it’s best to air-dry this toy after each use and store it in a dry place even though it doesn’t have holes to allow stagnant water and saliva to accumulate inside.

Best laundry detergent

Dapple 3X Baby Laundry Detergent

  • Price: $$

Since baby skin is more sensitive than adult skin, it’s smart to buy your little one their own laundry detergent. This one is formulated for sensitive skin, hypoallergenic, and free of fragrance, parabens, and other harmful ingredients.

You don’t just have to take the brand’s word for it either. The product is pediatrician- and dermatologist-tested as well as a Clean Label Project Purity Award winner.

One downside to keep in mind is that several users said that while it did get out some stains, running the washer again to get out heavier ones wasn’t the most environmentally friendly.

Best burp cloths

green sprouts Muslin Burp Cloths

  • Price: $–$$

These soft-as-can-be burp cloths are made from 100%t organic cotton muslin, so they stay gentle on your baby’s skin no matter how many times you throw them in the wash. They actually get softer the more you wash them, too, which may be hard to believe when you feel how soft they are at first.

They’re made of four absorbent layers. Reviewers rave that they catch every bit of drool and spit-up. Several users do say they’re a bit expensive for a burp cloth, but that may be a small price to protect your clothes.

Best blanket

Makemake Organics Organic Swaddle Blanket

  • Price: $$$

Available in a range of colors and patterns, this GOTS certified organic cotton swaddle blanket includes a matching newborn beanie. Plus, to maximize the use you get out of this blanket, you can also use it as a stroller cover to keep ultraviolet (UV) rays off your little one’s sensitive skin.

Made with nontoxic dyes, this blanket is free of nickel, formaldehyde, phthalates, and heavy metals.

As a bonus, it comes in a reusable cotton bag, so it’s all ready for gifting to a new mom-to-be.

Best crib mattress

Naturepedic Breathable Organic Crib Mattress

  • Price: $$$

When it comes to crib mattresses, there are a lot to choose from. But Naturepedic owns the natural crib mattress market because all of their materials are certified nontoxic and organic.

This mattress is a two-stage mattress, so it can grow with your child from baby to toddler. The breathable cover can also be removed and washed to help keep it clean and usable longer. A limited lifetime warranty is included with your purchase.

It has numerous certifications, including GOTS, Greenguard Gold, and Made Safe.

How can you tell if a baby product is all natural?

Unfortunately, the word “natural” on a product’s label doesn’t tell you much. Some certifications like USDA Organic can reveal information about how the product is made, but it’s still important to look over the actual ingredient or component list to see if anything artificial or synthetic is included.

How do you know if a baby product is eco-friendly?

If you’re looking for eco-friendly options, you’ll want to consider what a product is made of, as well as how it’s made and how it can be disposed of.

Look for products made of natural materials or ingredients rather than synthetic ones. Avoid single-use plastic, and try to opt for products that won’t end up in a landfill. Instead, stick with options that are packaged in recyclable or compostable materials.

Are natural baby products better?

Natural baby products can have benefits, such as being less likely to irritate the skin and cause allergic reactions. They’re also usually more environmentally friendly. However, they may come with a higher price tag, and some of your favorites may be harder to find when you’re out shopping.

For many parents, bringing home a new baby is a turning point: Suddenly you’re much more aware of the chemicals and harmful ingredients in your everyday life.

The good news is there are plenty of amazing baby products on the market today that can help you make the switch to a more natural, safe, and nontoxic lifestyle.