We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission Here’s our process.

Healthline only shows you brands and products that we stand behind.

Our team thoroughly researches and evaluates the recommendations we make on our site. To establish that the product manufacturers addressed safety and efficacy standards, we:
  • Evaluate ingredients and composition: Do they have the potential to cause harm?
  • Fact-check all health claims: Do they align with the current body of scientific evidence?
  • Assess the brand: Does it operate with integrity and adhere to industry best practices?
We do the research so you can find trusted products for your health and wellness.
Was this helpful?
  • Hair loss can affect a variety of people and stress from a pandemic certainly doesn’t help.
  • This Amazon Prime Day you can check out the Pura D’or biotin shampoo aimed at combatting thinning hair.
  • The shampoo will be on sale for $20.99 down from $29.99 during Amazon’s Prime Early Access Sale.

No one can deny that the last couple of years have been stressful, and the University of Utah lists viral infections and emotional stress as two of many factors that can cause thinning hair.

However, this doesn’t mean you have to sit back and accept thinning as an inevitable process.

There’s an anti-thinning shampoo called Pura D’Or Original Gold Label Anti-Thinning Biotin Shampoo.

This shampoo is meant for adults and contains ingredients shown to protect your scalp while encouraging thicker hair.

The shampoo will also be on sale for $20.99 down from $29.99 as part of Amazon’s Prime Early Access Sale that’s exclusive to Prime members and starts October 11.

This month’s sale is just for Prime members but there’s still time to sign up for a Prime membership during the sale by taking advantage of a free 30-day trial.

Biotin, also called vitamin B-7, is an essential nutrient that promotes good skin health, helps regulate your LDL (bad) cholesterol and blood sugar – and importantly, is necessary for our bodies to produce keratin, a protein we need for strong nails and hair.

There are studies showing that 38 percent of women experiencing hair loss were deficient in biotin.

Dihydrotestosterone (DHT) is a hormone that in excess can cause hair loss.

Besides biotin, Pura D’Or hair thickening shampoo has been formulated with an exclusive, proprietary blend of 17 potential DHT-blocking ingredients.

These include nettle extract, pumpkin seed, and black cumin seed oil.

One small study from 2011 shows that nettle extract reduces levels of an inflammatory agent associated with hair loss called NF-kB, and reduced inflammation could encourage healthier hair.

Recent research on mice shows that pumpkin seed oil had a beneficial effect on promoting hair growth and can be regarded as a promising alternative for the treatment of male pattern hair loss.

Pura D’Or hair thickening shampoo also includes organic argan oil, vitamin E oil, tea tree oil, among othe ingredients that help moisturize the scalp to promote thicker, fuller hair for adults.

It also contains saw palmetto. One study in mice found that saw palmetto extract significantly encouraged follicle growth and reduced inflammatory response. Another study with palmetto and trichogen veg complex found nearly 50 percent of participants experienced hair growth.

Pura D’Or shampoo is made with no sulfates or parabens. It’s also manufactured and bottled at a renewable energy source facility in Southern California.

Most of us won’t leave a product review unless we’re super impressed with what we’ve bought – and with thousands of reviews, Pura D’Or shampoo customers are clearly impressed.

Pura D’Or Original Gold Label Anti-Thinning Biotin Shampoo currently has nearly 24,000 reviews and a 4.3 star average rating on Amazon.

Pura D’Or Original Gold Label Anti-Thinning Biotin Shampoo is clinically tested to encourage healthier, fuller hair and contains ingredients shown by independent research to encourage hair growth.

Pura D’Or shampoo has thousands of positive reviews on Amazon and costs only $29.99 for one 16-ounce bottle.

Healthline knows trust is earned, and we’re committed to creating researched, evidence-based content that you can trust, with links to vetted products and services that help you live your healthiest life.