Insulin pump manufacturer Asante Solutions is closing its corporate doors in Sunnyvale, CA, and the Asante Snap will soon be a diabetes device of the past.

The news broke late Friday, when Asante’s Director of Customer Care and Reimbursement Gil Bautista posted this announcement on the company’s website:

“We regret to inform you that as of Friday, May 15, 2015, Asante Solutions, maker of the Snap Insulin Pump, will… no longer be in business. If you are a Snap user, please contact your healthcare provider with any clinical questions you have. For questions about your pump supplies, please contact the distributor that has been shipping your supplies.

“If you are interested in transitioning to a new pump, we suggest you call Animas to learn more about the new Animas Vibe, which is integrated with Dexcom CGM. Animas is graciously offering a limited time offer to all existing Snap users to transition to the Animas Vibe pump. If you are interested in learning more, simply call 1-877-937-7867 x1562. We sincerely regret this situation.”

Holy… WOW!!

We haven’t been able to reach anyone at Asante for comment or more details, but we did receive an email late Friday that Johnson & Johnson Diabetes Solutions — makers of Animas — apparently sent out to Asante’s key contacts and constituents, about transitioning existing Snap customers to the Animas Vibe that just came out at year’s start. The email states, in part:

“Just before this announcement, the leadership of Asante specifically asked Animas to assist their customers through this transition, and we’ve agreed to help.  

“We understand how disappointing and frustrating it can be for patients to unexpectedly have to go through the process of finding a new insulin pump and company that will meet their needs. Our goal is to help every Asante Snap Insulin Pump user receive a new Animas Insulin Pump as quickly and easily as possible. 

“To start the process of receiving a replacement Animas Insulin Pump, we are asking all Asante Snap pump patients to call toll free 1-877-937-7867 x1562. Our Customer Care Representatives are available to assist them Monday – Friday, 8:00 AM – 8:00 PM EST.

Because this is such a new development, we are continuing to work through the details of this replacement program… Please be patient if we are not able to answer all of your questions about the program at this time. More information will be provided as soon as it is available.

Again — Whoa!

Speculation is that investors pulled the plug. This is especially disappointing given Asante’s fresh approach to creating a customizable insulin pumping experience, along with it’s interest in developing talking pump technology, and encouraging open-source data-sharing.

We’re watching this story closely. So far we’ve got this scoop from an Asante insider, and will report back with more details as they emerge.