Our team is in Philadelphia right now at the biggest diabetes event of the year: the annual American Diabetes Association (ADA) Scientific Sessions conference. We're soaking up the abundant research and technology news, and will have much to report this coming week!
As a kick-off, please enjoy today's video interview (below) that I was able to snag with the ADA's CEO Larry Hausner.
Note that we've interviewed him before in a two-part printed series:
- See here for Larry's explanation of the ADA's sweeping new strategy to improve outcomes.
- See here for Larry's take on the Blue Circle, Paula Deen, and adults with type 1 diabetes.
Now live from ADA 2012, Larry talks about how the conference has changed in recent years; how ADA — once almost exclusively a professional organization — is becoming more patient-focused; more on how they're reaching out to adults with type 1; and what's up on the social media front.