Host: What makes you value writing so highly? Guest: I don't mean it to mean intimidating suggestion, I'm not saying you have to write a book or poetry. What I want people though to imagine is that maybe once a year, they would write something for a newsletter, something for a blog, to something where they make a little observation about the world and put it out into the community. The reason I say that writing something is an important way that you can be a positive deviant or another way of putting it is, it's a way you can make a difference, is that, number one, it makes you get your thoughts straight, you have to think through a problem when you declare it on the page, especially, if you then put it in front of other people. It automatically leads you to kind of take some leadership.