What to Do about Sore Nipples Wile Breastfeeding Frequently, especially in the beginning, if the baby isn’t latching on properly or if mother’s nipples are very tender, it can be a problem. So I strongly recommend that they use a lactation consultant in the beginning to not to get discourage and let someone help them, because most people, more than 95% of people are able to breastfeed of they get enough help in the beginning. They also need support from their husbands.