Watch this video by The Win Online and learn about the Urban Green Program with dr Latitia Wright.
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Dave Saunders: Those are the things that actually say more about the person who is judging you, than you. None of the comments change who you are. So, recognize that those relationships out there are a part of your personal brand. Because those are going to see you. Those are the people who are going to decide whether or not to give you a job. Those are the people who are going to decide whether or not to buy your product or join your team. But, do keep in mind that you can't please everybody. It's not something you should even try to do. So, be true to yourself and make relationships and make connections with the people that are attracted to you for who you truly are. You'll find that your personal brand will go a long, long way. I am Dave Saunders with yoursocialbrand.com and we'll see you next time. Dr Letitia Wright: Thanks Dave! That was a great tip. He and I are good friends, and he is going to be bringing more and more of the branding tips to you and some of the branding expertise to you. Yes, when you go to a site that is a picture of him with the semi-sword and yes, he is the one with the sponge bob video of me. But, we won't go into that. Okay, thanks Dave. I want to introduce you to Prachel Carter. She has a very unique program. In the urban community, there is really a myth that people in the urban community are not recycling. The only thing that they are doing is in California is taking back cans. As I talk to people around the country because I do network with the lot of people around the country. I did not realize, Nevada does not have a recycling program, Arizona doesn't have a recycling program. People actually drive into California with bottles and cans and recyclables because they can make some money, actually doing it here. So, we have a very interesting economy. But, there is a myth that the urban community does not do any of that. It is not conscious about it. Prachel Carter has a program that she brings that urban community and she's shattering all these myths. So, welcome to The Wright Place. Prachel Carter: Thank you. Thank you for having me. My program is call the I.C. Green Program and it stands for Inner City Green. I can tell you how it all started. Maybe, about four or five years ago, we had a lot of people coming to our marketing and PR business and asking to help them market their products and services specifically, green and socially responsible products and services to certain markets. Well, what happened was, they were trying to go towards the elite, mostly Caucasian Market. Dr Letitia Wright: Absolutely! Prachel Carter: I saw problem with that. Dr Letitia Wright: Hmm! Prachel Carter: So, just in the past year, we develop this program, because we believe that green is for everyone. So, we do workshops, we teach energy and water efficiency programs, to mostly emerging low income communities and communities of color. It's very interesting, what happens after workshop. I get tons of questions about, where the green jobs are, how to go green, how to save water. These are people that were looked upon as, they don't care about being green. All they care about is surviving. Well, that's not true. It's about getting back to the consciousness, the saving money, saving energy, saving water; getting back to that consciousness. Living consciously and living a green healthy lifestyle. Dr Letitia Wright: I totally, totally agree with that. I have watched that whole turnaround and I have seen people make those assumptions. When we talk about Van Jones. Prachel Carter: Absolutely. Dr Letitia Wright: I can't get him on the show, if I can't say his name. Van Jones have been saying the same things and what -- you know yes, the entire community is very interested in it. So, it was really exciting for me to find that you are actually something. You are not just talking about it, but you are actually doing something. So, tell us a little bit about how someone can get a workshop in their community or get you to