In this medical health video Evelyn Lauder and Alexandra Penney share the story behind their Pink Ribbon vision.
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Evelyn Lauder: The AIDS activists were my inspiration, and I said, I really have to do something for women. Female Speaker: So when this collaboration came about, was it just obvious, it just clicked? Evelyn Lauder: Firstly, we were friends. Secondly, how could you not do something when nothing is being done. So Alexandra blew it out and visioned something larger on her part, and I envisioned something larger on my part. Female Speaker: What followed, pink ribbons at all Estée Lauder counters and a special SELF Magazine issue in October of 1992, the first time the pink ribbon was seen on the front cover of a magazine. That was just the beginning. A year later, Evelyn Lauder founded The Breast Cancer Research Foundation, which to date has raised more than $190 million. Evelyn Lauder: Over the years the Estée Lauder company has sold various ribbons, and we give all the money to The Breast Cancer Research Foundation. So here are some of the designs that we have had, and I am wearing them as battle ribbons. Female Speaker: Like a General fighting a war. The iconic symbol and its color have made an impact around the world too, becoming it's own brand, universally used with the same goal, to raise awareness and money for breast cancer research. Evelyn Lauder: There are so many variants on it, it makes absolutely no difference, and the more that are out there, the better, because we want to get rid of this thing. Alexandra: And we will, and we are. Evelyn Lauder: Absolutely.