Take a look at the latest clothes from the Blooming Marvellous maternity wear range.
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Julie Peasgood: Who says a women can't be stylishly and comfortably dressed when she is pregnant. Blooming Marvellous was founded in 1983 by then mums-to-be Judy Lever and Vivienne Pringle because they couldn't find the kind of clothes that they wanted to wear when they were pregnant. Originally set up as a mail order business, it now has a stylish, affordable and comfortable maternity wear sold in growing number of Blooming Marvellous outlets. I'd like to welcome Judy and Vivienne to the studio. Welcome to you both. And congratulations, you've obviously gone from strength to strength because you've got shops and the catalogue which is twice yearly, I gather. Vivienne Pringle: That's right. Julie Peasgood: Tell us a bit more about how the company started? Judy Lever: Well, it was when I was pregnant and couldn't find anything to wear, and I had spent a really miserable day going around the shops and I was going to dinner with Vivienne and her husband and my husband and we went and I just sort of collapsed and I heaped. I can't bear this. I can't find anything to wear, I don't look like how I normally look, and as you do we started talking about and thinking maybe there was a gap in the market. Julie Peasgood: Were you pregnant at that time as well? Vivienne Pringle: No, I wasn't, but I sort of caught up with her few months later, so we were actually pregnant at the same time which was funny. Julie Peasgood: Great. And when you found that everything was very frumpy and just didn't do -- it was just -- Vivienne Pringle: Oh! It was just pants there, there was little white collars and tents I mean there was no Lycra. Julie Peasgood: It was much more about hiding your bump than accentuating it, wasn't it? Judy Lever: Oh! Absolutely. That was the key thing was to hide it. So that meant that you started here and went straight down like that. And also, I mean I was trying to find a pair of jeans, because I lived in jeans. And the jeans made you look elephantine and enormous and you seem to think that because you had a big tummy, you had to have big legs as well. When I said to the women in one of the shops - please make my legs look as normal, and she was like, but madam, that's how it has to be when you're pregnant and I would go, no, it can't be that. Julie Peasgood: Yeah, I mean, why special maternity wear? That why not just bigger sizes? Vivienne Pringle: Well, the thing is that when you're pregnant your tummy grows but the rest of you doesn't grow, you still have lovely slim legs and we'll see some models in a minute who are just real life pregnant moms and they so have lovely legs and arms. Your bust grow more and your tummy grows, so you have to -- so many pregnant women think when they are first time pregnant I wouldn't need the maternity wear and you get to the point when your zip won't do out and you think, well, maybe I will just go and have a look. Julie Peasgood: Yeah. I mean there are certain t-shirts and certain tops that you can wear but you're absolutely right. Vivienne Pringle: I mean it's the bottoms really. Judy Lever: The bottoms are the key thing I think, because you do need to be comfortable and once your baby is growing inside you, you don't want things pressing on your tummy and I think it goes even with tops. The fact is that when why buy a bigger top, it's also bigger on the shoulders but you haven't got bigger on the shoulders and you don't want to bagging out, so the ideal and hopefully our skill is to cut things so that they flatter you when you're pregnant rather than making you look like a lump. Julie Peasgood: Great. Well, from the look of these models here, who as you say are all real mums to be and let's take a look at some of the things Blooming Marvellous has to offer. Plus, we've got Sam. Welcome to you Sam. Tell us a bit more about what Sam is wearing. Vivienne Pringle: This is a very fashionable cardigan that you'll see in the sort of non-maternity shops but it's again being speci