Linda Avey, co-founder of 23andMe, discusses ways to apply your personal genetic data.
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Linda Avey on New Paradigms With Personal Genomics People get their data back, you know previously in the traditional research paradigm is you give over a sample and then the cord is kind of cut, you’re no longer connected to that research as an individual. So we changed that paradigm completely where you now are actively engaged in the process, you’re sharing information with us but you also get you're data back, you find out interesting information about you're ancestry, you find you can connect with other people who might share things in common with you, so we’ve created a very individual experience on top of the research projects and that’s new, that’s never happened before.

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