It is the responsibility of both individuals and corporations to be environmentally friendly. However, WatchMojo learns big business might be fudging their facts.
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Learn about Corporate Greenwashing Rebecca Brayton: Go and Green isn't as easy as simply buying product that claim to be ego friendly. Hi, I'm Rebecca Brayton and welcome to watchmojo.com and today we’re speaking with environmental writer Adria Vasil to learn more about the concept of green washing. Adria Vasil: Green wash is when the company claims to be green but isn't or is exaggerating just how environmentally friendly they are and I'm telling you the problem is so wide spread is like pandemic. The amount of products that are making green claims are actually up, it’s actually up 176% for the last two years. And when study was done on big box source across the continent they found that of the products making green claims 98% were guilty of exaggerating through greenness in some way or another. And I mean some of them are just making things up like, you know they say they're CFC free which is better for the ozone layer but guess what CFC is a good bend for 20 years so everybody CFC free it’s really not a big advantage and they could still be made with another ozone the pleading chemical they just going to tell you about it. So there's a lot of purging going on. I mean I've seen some products that say they're great for the environment because they are tree free. But meanwhile they're made with 100% none recycled plastic. Rebecca Brayton: Could you give us a couple of tips on what to look for? Adria Vasil: Tip number one to avoiding green washes never judge a book by it’s cover so just because it has the word nature recycle ego friendly or whatever on the front it doesn’t mean you're actually is. Tip number two is actually look for specifics. If it says contains recycled contents that’s really big it doesn’t really mean anything so see what exactly, you know, what level of recycled content it has. If it says 80% all right that’s good, if it says 5% or it doesn’t tell you what percentage then move on to the next product. And three look for ingredient list. So the companies that are at least willing to tell you what exactly they're made of or a bit more transparent and at least being honest with you so you can technically look up that ingredient if you wanted to be serious about the research. So if for cleaning product that don’t list ingredients immediately move on to the next products because they're hiding something from you. Finally, I typically look for third party certifications. Don’t believe the product if they say they’re biodegradable unless it says it’s biodegradable according to these international standards, so look for those trustee seals like green seals are good one, eco logo. But again, some seals look up for some but the company could have just made it up in the marketing meeting you make sure that it actually gives you more information if the seal is just a circle that says eco safe and it doesn’t tell you anything else then its probably not a real seals it’s probably pretty bogus. Rebecca Brayton: Thank you very much. Adria Vasil: Thank you for having me.