We met up with Elisabeth Smith who runs a child modeling agency.
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Wendy Turner: Beauty as they say is in the eye of the beholder and of course every parent believes their child is most beautiful baby that was ever born. But does your baby or toddler have what it takes to be a child model. Four and half year old Lola is a young model and Lisa Forsyth is her mother and Elisabeth Smith founded Britain's first child model agency back in 1960 I believe Elisabeth. Elisabeth Smith: Yes, on the go. Wendy Turner: Yes we will get on to the foundation of that in a minute. But Lola can I ask you ask a question first? How old were you when you first started modelling? Can you remember? Should mommy tell me? Lola: Five months. Wendy Turner: Five months old. So you have been doing this for a long time, haven't you? Do you enjoy it? Is it fun? Lola: yeah. Wendy Turner: It looks fun. I have got something to show the viewers that you have done, very special book, which is called the sparkly mermaid. You see in that camera is Lola on the front. She is a little mermaid all the way through it, isn't she? We are very proud of that and you have got some very -- magazines there, that she is also been modelling in as well. So you have been very hard at work. And let's just go on to the agency that Lola is with Elisabeth Smith, what made you found it? You see a big gap in the market Elisabeth Smith: it was just by accident. I was doing promotion work and I was in a studio. I have to have a six month old baby at that time and they said bring it into the studio. And she is not --. Wendy Turner: oh god. And do you specialize in babies and toddlers? Elisabeth Smith: Well we have got up to 17 years. Wendy Turner: Right, babies, toddlers children Elisabeth Smith: Depending on height, I mean, they have not been average height. Should get more children instead of going on to -- Wendy Turner: I only assume that you're absolutely inundated with people wanting to be on your books. Is that right? Elisabeth Smith: That is right. Literally get hundreds and hundreds of -- calls and emails and.. Wendy Turner: What do people have to do. They will say we will think our children are beautiful. But what do they -- to you? Elisabeth Smith: With ourselves and need to be within the young 25 sort of era because things are of short notice and you go to auditions and castings and it just doesn't work -- so they send in reasons sort of three snapshots keeping all the details the stamp address all they do by email. But either way you know that's how it works. We do have our rejection rate of 95%. Wendy Turner: 95%? That must be all of them. That must be a terrible sight of -- having to write back and say no Elisabeth Smith: Fortunately its not face to face. Some of them by letter. But we still get some quite nasty letters. Wendy Turner: Really? Elisabeth Smith: Why you have rejected the child and. Wendy Turner: So the 5% who you do take on, what do they got? I mean like Lola, what do they got that is that magic ingredient that you that make you say right this is going to work? Elisabeth Smith: Well a good photograph to start with. Wendy Turner: Yes. Elisabeth Smith: A sparkle, big eyes, good skin, definitely a personality and of course whats also very important is discipline and perhaps most important a good reliable mother. Wendy Turner: You must see some pushy parents that -- I mean that's the classic image that people will have isn't it of parents who have sort of child. Elisabeth Smith: It's a very, very competitive market too. You can do a briefing and you can send like say blonde blonde hair blue eyes big eyes and everything else and then they pick somebody who is -- shouldn't been at the audition anyway. And totally different from the brief. Wendy Turner: Very frustrating business, okay. Elisabeth Smith: It can be very frustrating. Wendy Turner: Well, Lisa what prompted you to send in Lola's picture such a tender age of five months. Lisa Forsyth: Well, I did as a child and I did happen to know that most of the work comes when