Latisse is a brand-new, FDA-approved prescription product that promises to deliver thick, lustrous lashes within four months. Dermatologist Dr. Jessica Wu says that the treatment will make lashes grow 25 percent longer and 100 percent thicker.
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Dr. Jessica Wu: Now there is a brand new FDA approved product called Latisse, which is a prescription only product that you apply once at night before going to bed, like a liquid eyeliner, and in four months you have long, beautiful, luscious lashes. Female Speaker: That sounds fabulous. Female Speaker: Have you been using this? Dr. Jessica Wu: Let me show you how it works. Katy: Not yet. Dr. Jessica Wu: So let's show you how it works. Basically it comes in a little container, and you have got these individual applicators to make sure that it's nice and clean and still. I am just going to apply a little bit on Katy's upper eyelashes. And you apply it just like a liquid eyeliner. Female Speaker: Now, what's the active ingredient in it? Dr. Jessica Wu: Well, the ingredient is something called Bimatoprost, which was originally developed as an eye drop for glaucoma. And what we realized in our patients was that, these people who were using these glaucoma eye drops grew these crazy long spidery lashes after a couple of months. But the problem is that when you drop it into your eye, your eyes can get red and inflamed. So now -- Female Speaker: Does this make your eyes get red, a few drops in there? Dr. Jessica Wu: The secret with Latisse is that it's not applied in the eye, it's above the eye, just like you would put a liquid eyeliner. And you let it dry, being careful not to let it get in your eye, and of course it's prescription strength, so your doctor will tell you whether you are a good candidate. In about four to six weeks you start seeing eyelash growth, and within four months your lashes grow 25% longer and 100% thicker. Show the before and after picture. Look how long and luscious and dark those lashes are. Female Speaker: Wow! Katy: I can't wait. Dr. Jessica Wu: What do you think? Do you want to try it? Kath: I am so excited, definitely. Female Speaker: Wow! Okay. So we should give her some of this, don't you think? Dr. Jessica Wu: Yes, we are going to hook you up Katy. Don't worry. Katy: Thank you.

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