A look a some of the best buys in maternity fashion.
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Wendy Turner-Webster: Most women when they're pregnant despair at some point about how uncomfortable they feel. Nothing fits and some women feel they have to wear shapeless baggy outfits to hide their ever growing shape. Well, help is at hand from maternity wear outlet Isabella Oliver which offers stylish maternity wear that ensures you don't have to give up your sense of style just because you're pregnant. Joining me in the studio is Vanessa and Baukjen, co- founders of the company. Hello! Welcome both of you. Baukjen de Swaan Arons: Hi! Wendy Turner-Webster: Baukjen, you look at if you're about to give birth any second. Baukjen de Swaan Arons: Yeah, few days to go. Wendy Turner-Webster: Few days to go. Baukjen de Swaan Arons: Few days to go. Wendy Turner-Webster: Wow! Okay, then good luck for all of that. Baukjen de Swaan Arons: Thank you very much. Wendy Turner-Webster: Okay. The company Isabella Oliver, how did you all start? Baukjen de Swaan Arons: We met when we were both about seven-eight months pregnant out in the county. We're both on the weekend away with our husbands and we became friends. Pregnant women have to talk very quickly to each other and we did and we became friends. And we would meet up in London and both of us were at a point in our careers where we needed to change because we're doing jobs where we're traveling a lot and we're becoming mum that probably wasn't going to go hand in hand. And we realized when we're talking to each other how much we both wanted to our own company and we were thinking about how could we make something work together and Vanessa being from her background which is design and one of the jobs she was Head Designer of Victoria Secret. When she was pregnant, she noticed as how difficult it was to get maternity wear that we'd liked and we thought other women like us would like. I have a marketing background and we thought well if we put hands together, we probably got quite a good complementary skills. And so after we've had our first borns, Isabella is Vanessa's daughter, Oliver is my son. We started the company. Wendy Turner-Webster: Vanessa, what specifically did you find when you were shopping for maternity clothes? What were the problems, what was the gap in the market? Vanessa Knox-Brien: I just couldn't find basics. I couldn't find a sexy t-shirt, a camisole. I couldn't find outfits sort of garments that would just take me from day to evening just simple, simple things I couldn't find. Wendy Turner-Webster: What did you end up wearing? Vanessa Knox-Brien: Luckily I was pregnant during the summer, so I wore spaghetti dresses everything in jersey or bias cut silk and I just made those and I lived in the things like that and I thought wouldn't it be great just to come up with the capsule collection of these key pieces that I would like to wear and I think my friends would like to wear as well and similar people in my situation. Wendy Turner-Webster: So do you source these outfits, these garments or do you actually design them yourselves? Vanessa Knox-Brien: We design everything ourselves. Wendy Turner-Webster: Wow! Vanessa Knox-Brien: Yeah and to come up with our first collection we bounced the collection of to pregnant women about I don't know about a hundred or so, different backgrounds, different stages of pregnancy, they've had their babies, they've had their babies years ago, they're on first and second baby and we asked them what they would really loved to have had in their wardrobes or what they needed, what was lacking and we came up with I think we noted down to ten pieces. We started off about a hundred and we now are down to ten key items and we thought we'd stay really focused and that's how we began basically. Wendy Turner-Webster: Okay, you bought some clothes in to show us, they're being modeled by Trisha, if you'd like to come in Trisha? Vanessa Knox-Brien: And this is one of our new pieces for autumn and it's our sweated tunic. And it's taking off from the swe