Anne Keating, Bloomingdales senior vice president, is here with lots of fun trendy and pink items to help raise awareness and money for Breast Cancer.
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Go Pink - Support Breast Cancer Month Audra Lowe: Every October, Bloomingdale supports the fight against breast cancer by offering all sorts of fashionable product to support a great cause. Anne Keating is here. She's Bloomingdale's Senior Vice President and she's got a lot of fun, trendy and pink items all with a cause and reason for buying these things, good to have to you here. Anne Keating: And thank you for having us. It's been wonderful opportunity to be able to spread the message of what Bloomingdale's feel so passionately about. Audra Lowe: Because people see the items in the store but it's good to know the reason behind buying them. And the first two items that you have were created by a woman that is a very special breast cancer survivor and cartoonist, correct? Anne Keating: Marisa Acocella Marchetto, a great friend to Bloomingdale’s. Audra Lowe: Great she created the pink card. Let's take a look at that one. Anne Keating: The pink card is wonderful because the pink card, you can -- if I purchase a gift card, beautifully packaged with her iconic cartoon. And then the pink card, every purchase it's made of a pink card 10% of that purchase goes to the breast cancer awareness fund. And also on anything over the amount that's spent on the card 10% goes to the breast cancer research funds. Audra Lowe: Really, money is doing a good thing, okay. Now we got to talk about this umbrella. I've got one of these umbrellas two years ago. Can I just tell you an umbrella in New York City will pair up in a heartbeat. This thing is sturdy and it's great. There's a reason behind buying this $12.00 umbrella, right. Anne Keating: Well the reason behind this is at $6.00 goes to BCRF, which is great and Marisa made that umbrella that she was able to take our iconic black and white checkerboard that it is not of our stores and put it as the pink and white. And it's just a great bright umbrella on a bad rainy day. Audra Lowe: And it's fun to have it. Now let's go to the bag, the pink bags. You guys are known for the bag, the brown bag. Anne Keating: Right, our brown is kind of our iconic bag and this one is a copy in pink of the little brown bag and it's great for just you know being around town putting little items that don't fit in your purse and also putting gifts in it $2.00 from every sale of this bad goes to the BCRF. Audra Lowe: Not bad. Okay, let’s move on to the gloves over here. This are fingerless gloves. Anne Keating: Well this is a wonderful woman that we met who is a breast cancer survivor and really brought us these gloves which are very fashion forward as you can see, very tech savvy. They're 100% cashmere, all hand knitted and she donates 100% of her profits to the breast cancer research fund. Audra Lowe: 100%? Anne Keating: 100% and they retail at Bloomingdale stores and online for $110.00. Audra Lowe: Great. Okay now moving of this whole section here is Elizabeth Hurley collection. Anne Keating: This is the Elizabeth Hurley who’s been a great supporter of the BCRF and she's designed with Estée Lauder some lipsticks in all different colors. In this is part of a whole campaign that Estée Lauder Corporation donates to the BCRF with the sales of her different products. Audra Lowe: Fantastic! I love that. It’s very cute. Now look at this, if you're going to be in the kitchen you may as well have some fun with it, right? Anne Keating: This is a part of a large group of products the KitchenAid has put out. And KitchenAid has donated an enormous amount of money through all of these projects to the Susan Coleman fund. We at Bloomingdales, feel that our pink campaign not only supports the BCRF but many, many causes that our vendors and our customers are passionate about, all for breast cancer. Audra Lowe: Exactly and we’ve got just a few seconds left but we have to talk about this key chain over here. Anne Keating: Well the key chain is also our partner Ralph Lauren, who has a wonderful pink pony foundation. Every year comes up wit

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