Scott Jenkins of Dell, Inc. talks about health care in the future.
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Scott Jenkins: Really, what I am taking about is three specific areas of growth and interest, that dribble around the sort of solution space that will really drive patients into healthcare to some extent. Really change the way they view healthcare. One of those is infotainment, I am just going to spend a few minutes on that, but I think, more and more people want to be able to have access to information, not only personal information, going out to be web, doing their own research, checking their emails. But also being able to connect with education at the bedside, so that they can start to learn about what treatments are we going through? Are there other people within their same community that have similar, either chronic diseases or they have been through certain procedures. And being able to have that start at the bedside and being able to relate back to their own information, as well as, extend that to the network is key and right now, if you go to a hospital, you are basically going to look at 46 channels of a fuzzy TV. And so that's one of those evolutions, I don't think its going to take place. What does the future hold in store for healthcare? Scott Jenkins: One is pervasive healthcare. I think people are going to see more and more home care with diagnostics that are communicated back to the Physician networks, whether it's an on-call nurse or and things like that. And so, being able to, specially the chronic disease, when we look at chronic heart disease and diabetes, people are going to need measurements to make sure that they are in compliance both by taking their medication and getting their treatment. Right now, current logs and diaries tend to be very ineffective in measuring the patients compliance. And so being able to put somethings in their home and in their environment, helps them really stay up to treatment and stay healthier longer. And third is about personalized medicine. So, the combination of genotypic and phenotypic information. In other words, what do your genes tell you that you are susceptible to and what are the sort of models within the universe, as well as, your own personal history to know if there is a possibility of diseases that could effect you and how you could treat them, you personally for you. And right now it's -- a lot of healthcare is a one size fits all. And so as we go forward and we learn more our own genetics, we will be able to look at treatments and look at options specifically for us. How do you engage those who are disinterested about healthcare? Scott Jenkins: So, managing their healthcare is key. So, I ask a question very often, it's, if you knew that you would have the possibility of getting a disease when you are older, would you want to know that. Most people say, only if I can do something about it. So, if it's something that's treatable or something they can act on, then they would want to know. If they can't do anything about it, if you have susceptibility to cancer or certain types of heart disease or dementia, or if you can't possibly change that with any medical treatment or lifestyle change, they don't even want to know. They would rather be in denial. And I think that's interesting. So, how do you get people involved? I think part of it is, there are so many walls and barriers to taking hold of your own personal health. But yet the system is pushing it more and more on to the consumer. In the old days you used to go in for every injection, now they give you prescription, you go pick up a box full of needles and you have to give it yourself, your own chance at home, anything that's subcutaneous anyway, if you are on a treatment routine. So, the system is trying to push it on the patients, the patients are trying to resist. And the people that really gain the efficiency are people that take hold of their own health information and then ultimately become the prosumers of healthcare. So, they know who to call? Who the best doctors are? How to get this into