Female: Bruce, if I’m going to switch to coconut oil. What can I expect if I fry a piece of chicken in coconut oil? Is it going to taste like coconuts? Male: It’s going to taste delicious. Female: Oh yes. Male: Now coconut oil does have a slight flavor to it like you know like all oils have their own milk characteristic flavor and a good quality coconut oil will have mild coconut flavor. And so when you cook things with it, mild tasting foods may take on a little bit of the flavor and which actually enhances a lot of things like potatoes or corn like popcorn and so. Female: Popcorn for example. Male: Yeah enhances the flavor. Now when you cook a product that has it’s own strong flavor like chicken or fish or something like that. It overpowers the coconut flavors, so you don’t even taste any of the coconut. Female: So you would taste it something like popcorn. Male: Right. Female: But you would not with the chicken breast for example and a piece of fish. Male: And I use coconut oil so much in our cooking that today, now it has a neutral taste to me so I can cook anything with it and I never really even taste the coconut anymore. Female: We can taste the olive oil in the olive oil for sure. Male: Olive oil is much stronger in flavor than coconut. Now there are some brands of coconut oil that have a strong flavor which is overpowering and I don’t like those. I prefer the more delicate coconut flavored oils. Female: How do you distinguish between those when you go shopping for them? Male: You really can’t, you have to buy it and taste it. Female: Okay.