Discussing AIDS Campaigns Video

Miguel Gomez, director of AIDS.gov, shares what he will take away from this year's conference. He also talks about AIDS.gov and their campaign efforts using new media.
Read the full transcript »

Miguel Gomez: First and foremost what I really learned is that there are so many people through out our public health community who are actually using these tools in their work place. The thing I also learned was when you ask them overwhelmingly do they have a challenge when working with their colleagues and their management to understand the importance of the utilization of the tool; overwhelmingly they will say, yes. So one of the things I would like to see at future conferences is how do we bring our colleagues sort of into the camp and understand the value and importance because it think we have done an excellent job selling to our own in-community, but we have an obligation to reach out to our colleagues. aids.gov, its role and responsibility is to really help federal HIV programs and those programs to be fun around the country, learn how to use new media to help move the mission of their programs. We are doing multiple things; we use multiple new media tools. But we actually spent a lot of our time on aids.gov is actually taking a step backwards. First we work with those who work on HIV to understand actually what is new media, two, how are Americans actually accessing healthcare information online and then most importantly, third is how does this new media fit into your over planning because what we found and I am sure you found too we look so excited about new media, but they don't look first what their audience needs and then how it fits into their overall planning and you also ask me what we do at aids.gov. Well one of the things we do that we are really proud of is that we blog on a weekly basis and that blog at aids.gov is about -- it is a very small nudge, it is how to use new media in response to AIDS. But we also repurpose that blog and we actually turn that into a podcast series. We are also in some social network sites like Facebook, MySpace, PatientsLikeMe, we are also at Twitter and we also make sure that the internal management of our program and as a communication tool internally is we use a Wiki and we use a handful of other new media tools. Well, first and foremost we do some old school things, we actually at conferences like the one you are interviewing me at, we actually always meet with a subset of our audience, who we know are actually using our tools and we sit down with them and we ask them questions about the effectiveness. The second thing we do, is we often follow up with people who are either a new friend on a fan-book page, people who are following us on Twitter and we actually ask them about their program so we get some information and then we turn it around and ask them about the effectiveness of our program. And of course we do the standard usability testing and other ways in which we secure feedback and we always try and always ask our users on a monthly basis how are we doing and secure our feedback.

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