The Vice President of Consumerism for CIGNA Healthcare talks about moving from a model of "sickness" to one of "prevention".
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I'm a really good example, of this because insurers need to refocus not just on people that have acute or chronic needs, but people that are healthy or even at risk. Six months ago, I weighed in nearly 300 pounds and started road-biking and dropped 60 pounds, because I was discovering that I was going to be someone with health conditions, if I didn't take care of it. I identified through a health risk assessment and through some biometric screening that I was at risk. So, I took responsibility for that. So, insurers need to step forward like CIGNA has done to help people identify where they are in that continuum of care, to help people identify whether they are at risk. So that they can move into greater wellness. Oh! I think it's transformed them, because the old model was, we'll take care of it, the insurer's and the providers and we kind of left the employers and the employees out of it. The reality is if we are really going to get control of healthcare cost, we have to involve the individual, we have to empower them as consumers with incentives, with tools and resources that help them, becomes better consumers. Not just a planned design but information, encouragement, place where they can go and learn how to be strengthened in that respect. It's changed CIGNAs healthcare model immensely. We only offer our own employees, nothing but consumer-driven healthcare plans and I would have to say that the growth of our consumerism membership is probably growing twice the rate of traditional plans.

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