Baby Clothing Latest technology Video

In this video, we see how technology has developed a line of clothing that keeps your baby at the ideal temperature of 37 degrees.
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Jonas Hurst: Many moms and dads worry whether their baby is too hot or too cold and because they can't tell us, it can be a case of trial and error in making them feel comfortable. Well, health is at hand, I am glad to say, with a range of cloths that use a space-age technology to keep your baby at a regular 37 degrees. Karen Wellman, the designer, is here along with mom, Sarah, and baby, Felix, who is fitted out in the gear. Hello to you. Karen, I am going to have to start with you. First of all, where did you get this idea from and explain exactly what it is. Karen Wellman: Okay. The idea came from I was involved with SIDS many years back and the thoughts that knowing that temperature was a big contributing factor to SIDS and seeing some of the products out in the market, I just felt that if I could come up with a technology that was actually incorporated into the fabric, into baby wear, then it would be very simple, but great concept. Jonas Hurst: And you had a history in designing. Karen Wellman: I have a history in designing. I am a designer by trade, and I love inventing if I am being really honest, and I love technology. So it's a little bit of mixture going on there. But I think to -- I searched, looked for the technology for approximately six months and there are lots of systems out there; water cooling and wiring and goodness knows what else. But this system is very, very simple and it was used in the NASA astronaut suit and the way that it works is there is millions of micro capsules that are incorporated into the yarn and when they sense a rise in temperature, they take the heat away from the baby's body temperature, store it, and then slowly release it back when it senses a dropping temperature. Jonas Hurst: So this is incredible. So it actually keeps the baby at 37 degrees and if the baby gets hotter, it will cool down; if the baby gets colder, it will heat up. Karen Wellman: Keep it warm, yes. Jonas Hurst: That's actually just -- I have to admit, when I read about this, before you came in, I was expecting you to bring in something that looked a bit spacey. It sounded some kind of space outfit but if you look down here, these are just brilliantly normal and just normal cloths, but I mean they are very snug and very warm and very -- they are just cozy and thick on it. But I was expecting kind of wise and to see the science, you know what I mean, but it's all in there, all incorporated. Karen Wellman: I could have worn a space outfit for you if you want me to. Jonas Hurst: This looks so comfortable. I want to get in it. I mean it's nice thing. So right, Felix is fitted out in kind of a two-piece -- Sarah: Comfy outfit. Jonas Hurst: Comfy outfit and I mean generally, contend the little boy in there. Sarah: Yeah, it does. It feels just gorgeous. Jonas Hurst: So as a mom, I mean how did you find about it? Sarah: Through a magazine I read about it and about the sleep sack, but it is the difference between a baby sleeping in it and not. It really is, there is something about it's so – it is baby number three. They are so comfortable. They are just divine and you tuck your baby in them, and off they go to sleep and they can't wriggle out of them and they are not rigid like the others. Jonas Hurst: So it's called 37 Degrees Clothing. Where do people find out about it and where can we get them? Karen Wellman: We are currently selling at Selfridges. We are on the website, which is www.37degreesltd.com and -- Jonas Hurst: Information will be on our website as well for people who want to know. Well, I was about to say. I mean with all the science that's involved in designing these, are they pricey? I mean I haven't actually found that yet. I mean I am expecting it to be quite pricey or it's okay? Karen Wellman: It's not too bad at all. I mean, actually that goes for £38. Jonas Hurst: This is £38! Karen Wellman: This is £38. Jonas Hurst: Karen, that is amazing. I was expecting to say a lot more than that. I mean it's har

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