Tracy Stickler — Editor-in-Chief
As editor-in-chief at Healthline, Tracy Stickler oversees the editorial strategy and execution of all content on Healthline.com. She has nearly a decade’s worth of experience in online editorial strategy, user engagement, and online consumer research with a specific focus on health and lifestyle content.
Prior to joining Healthline, Tracy served as a content producer for the BBC Gardening website, where she was responsible for the editorial strategy and day-to-day management of the site. Tracy holds a bachelor’s degree in English from the University of Wisconsin-Madison, a post-graduate degree in botanical horticulture (Kew Diploma) from the Royal Botanic Gardens, Kew in London, as well as a master’s degree in ethnobotany from the University of Kent, Canterbury in the United Kingdom.
Rachael Maier — Managing Editor
Rachael Maier joined Healthline in May of 2010. She managed GE’s web portal, HealthAhead and helped curate Healthline’s Reference Library and condition-specific topic centers before signing on as the site’s managing editor in 2012.
Previously, Rachael was an assistant publicist at HarperOne, where she worked on book campaigns for Sidney Poitier and Mariel Hemingway, among others. In her early days, she founded and self-published a magazine called Pleach.
Rachael graduated with honors from Ithaca College where she earned a bachelor’s degree in sociology and minored in writing and art. A wide range of passions has led her to forays into farming, homelessness advocacy, aromatherapy, acting, art instruction, and winemaking.
She photographs and blogs about everyday life, edits friends’ manuscripts, experiments with gluten-free recipes, and freelance writes in her free time. Her favorite mode of transportation is her own two feet.
Robert Hanson — Senior Editor, Content Marketing
Robert joined the editorial team at Healthline in April of 2012 and manages custom content initiatives as well as general content across Healthline.com. Prior to joining Healthline, Robert held several editorial and marketing positions at Yahoo! where he developed consumer-focused content for a number of Yahoo! properties, including Autos, Real Estate, Travel, and Tech as well as the Yahoo! homepage. Robert got his start as a writer and editor working in the music industry with Avid Technology and Penton Media.
Robert is a graduate of UC Santa Barbara and has received awards from both the California Intercollegiate Press Association and Yahoo! in recognition of his writing and editing skills.
Heather Kathryn Ross — Editor, News
Heather joined Healthline in May 2012 as an assistant editor. She joined Healthline’s inaugural news team in January 2013 and now manages the bicoastal news team covering healthcare policy, health technologies, and the latest medical research.
Heather graduated with highest honors in 2010 from UC Berkeley with a degree in American studies. Her self-directed degree program focused on American literary history and popular culture and U.S. media depictions of minority groups.
Heather has written and edited for numerous publications and websites, including VIA Magazine, the New Internationalist, the Berkeley Political Review, Diablo Magazine, and T: The New York Times Style Magazine.
A jewelry maker, photographer, and ardent traveler, Heather can usually be found out and about with her camera or biking through San Francisco looking for a scoop.
Sandra Levy — Associate Editor, News
Sandra Levy has over 20 years of editorial experience as a healthcare reporter and editor. Sandra served simultaneously as a reporter and managing editor of special projects at Drug Topics, a news magazine for pharmacists. In her 10-year stint, she was responsible for covering a plethora of issues relating to self-care, over-the-counter medications, Rx-to-OTC switches, disease state management, pharmacy chains and business, homecare, and home infusion.
Prior to joining Healthline, Sandra served as the senior medical writer for WRS Health, an electronic medical records (EMR) firm, where she interviewed hundreds of physicians, nurse practitioners, physician assistants, and billing specialists about the benefits and challenges of EMRs for print and video testimonials.
Sandra’s editorial experience also includes serving as a business reporter and editor at Adweek, Rodman Publishing, Gannett Company, and the Hudson Valley Business Journal.
Sandra graduated cum laude from Brooklyn College with a bachelor’s degree in English. Sandra enjoys running, swimming, walking, and going to the gym, and she tries to fit at least one of these activities into every day.
Cameron Scott — Writer, News
Cameron Scott is a Healthline news staff reporter. Prior to joining Healthline in 2014, Cameron wrote about robotic prosthetics and stem cell research for a tech blog and about the environment for SFGate.com. Cameron has also had work published in SF Weekly, Mother Jones, and California Lawyer.
Before landing in journalism, Cameron earned a doctorate in comparative literature from Cornell University (cold) and a master’s degree in creative writing from the University of Texas (hot).
In the perfectly mild climes of the Bay Area, Cameron enjoys hiking, running, biking, and swimming in fresh water. He has recently discovered that he can put most of these together and call it a triathlon. At rest, Cameron enjoys reading, writing creatively, and the company of well-behaved children and poorly behaved canines.
Aaron Moncivaiz — Editor, Clinical Content
Aaron became a member of the Healthline editorial team in July 2013. Since joining Healthline, he has worked on editing and updating Healthline.com content, contributed news and health articles, edited the Healthline.com homepage, and assisted in production. Currently, Aaron manages the clinical content calendar, planning assignments and working with contributing writers.
Previous to Healthline, Aaron was an assignment editor in television news in Seattle and the Bay Area. He also reviewed performing arts and wrote on current events for local culture blogs, and even worked as a publicist for a heavy metal/free jazz band.
Away from work, he writes, reads, runs and bikes through the city, and disappears for long periods of time in bookshops and record stores.
Kareem Yasin — Assistant Editor
Prior to joining Healthline in 2013, Kareem Yasin worked in the editorial and social media departments of Afar and Via, two travel magazines based in the San Francisco Bay Area. In 2010, he was a staff writer on renewable and nuclear energy for Middle East Economic Survey, based in his hometown of Nicosia, Cyprus.
Kareem has a bachelor’s degree in international relations and a master’s degree in media studies from Stanford University. During his studies, he interned as a reporter at Cyprus Mail and Palo Alto Weekly, and co-authored a paper on the Cyprus peace process for the Hoover Digest, an academic journal.
Elsbeth Riley — Editor, Email Marketing
Elsbeth joined Healthline in April 2014 as the editorial production assistant, and is now an assistant editor.
Elsbeth is a Bay Area native and graduated with honors from the University of California, Santa Cruz with a degree in literature and education. Prior to Healthline, she worked on an in-class learning tablet application at Pearson Education.
While obtaining her undergraduate degree, Elsbeth wrote as a reporter for City on a Hill Press, interned in the international publishing department at National Geographic in Washington, and spent a semester at the University of Glasgow writing music reviews for the Glasgow University Guardian.
An athlete all her life, Elsbeth enjoys every outdoor activity. She has backpacked the John Muir Trail, kayaked off the shores of Maui, and hiked in the Scottish Highlands. In her free time she loves to run, do yoga, and rock climb. And of course, a good book (or the e-book version) can always be found in her backpack.
Casey Hollis — Editorial Coordinator
Casey Hollis is the editorial coordinator for news. She’s focused on editing, producing, and writing news stories, as well as providing administrative support.
Casey comes to Healthline from Pearson Education, where she worked as an associate digital editor for a kindergarten and first grade math curriculum. Her past experiences include internships at Avalon Travel Publishing, McSweeney’s, and the Bay Area News Group.
Casey holds degrees in literature and history from King's College in London, England, and the University of St. Andrews in Scotland. In her free time, she likes hiking in the East Bay hills with her dog, Jet.
Adam Wenger — Lead Writer, Content Marketing
Adam writes and produces new and innovative pieces of content for Healthline.com, manages some of the site's social channels, and helps develop content marketing products. Prior to joining Healthline, Adam worked as a social media manager at KGO Radio, an award-winning Bay Area news station. He has interviewed celebrities, run with the bulls, written for the only English newspaper in Florence, Italy, and penned a novel.
When Adam isn’t working, he likes to watch hockey, remind people he’s Canadian, and play tennis. He graduated magna cum laude from UC Santa Barbara, and challenges anyone to a game of Mario Kart.
Mary Baucom — Editorial Assistant, Content Marketing
Mary joined Healthline in September 2014 as the editorial assistant for content marketing. She’s primarily responsible for researching and developing custom content proposals, working with freelancers, and editing new content.
Prior to Healthline, Mary attended the Medill School of Journalism at Northwestern University in Evanston, Illinois and earned her masters degree in magazine journalism. Her reporting focused on health and nutrition within the Chicago area. In 2013, she graduated from St. Lawrence University in Canton, New York with honors degrees in English Literature and Government.
An avid traveler, Mary has visited more than 20 countries. She lived in Japan for three years and studied in Denmark and Ireland as part of her undergraduate studies. In her free time, she enjoys exploring the Bay Area and trying new recipes in her kitchen.
Justin Beaver — Production Manager
Justin joined Healthline in January of 2013 and manages the production team. Using Healthline's content management system, Justin maintains standards and a workflow with production assistants to publish information in various formats. Additionally, he provides direction for creative and interactive content, along with custom development projects.
Justin has a background in graphic design, document management, and photography. Prior to those endeavors, he graduated from Virginia Commonweath University with a BFA in Communication Arts & Design.
In his spare time, Justin likes being outdoors biking, hiking, and appreciating the creative aspects of the Bay Area.
Emily Gadd — Editorial Production Assistant
Emily joined the team in June of 2014 as an editorial intern, and is now a production assistant. She earned her bachelor’s degree in print and online journalism from San Francisco State University.
Emma Venturini — Production Assistant
Emma joined Healthline as a production assistant in August 2014. She publishes editorial content and manages production needs of the site using our CMS.
Before joining Healthline, Emma worked at Doctor’s Internet, a website design and marketing company for health professionals. Originally from New York, she graduated from Ithaca College with an honors degree in art history and writing. She is an avid tennis player, professional pizza maker, and prolific reader.
George Krucik, MD MBA — Director, Clinical Content
George rejoined Healthline in 2011, and is responsible for reviewing content and clinical applications on Healthline.com and partner websites for medical accuracy and relevance. Also, he works closely with the marketing and sales staff in preparation of advertising materials and proposals.
George has a dual career in both medicine and information technology. He practiced primary care medicine in the Bay Area for over 14 years and has served in an executive capacity for several public software companies including Autodesk Australia and EleTel. He has designed and brought to market healthcare applications as a senior product manager at salesforce.com and Healthline.com.
George graduated with a BS in Computer Science and Mathematics and an MD from the University of Manitoba, in Canada. He recently graduated with an MBA from the University of San Francisco.
George remains an avid computer geek, building his own computers and running a server farm at home for several non-profits. He enjoys classical music and opera and is a member of the Board of Directors of the San Francisco Pocket Opera.
Tracy Rosecrans — Vice President, Marketing
Tracy Rosecrans joined Healthline as SEO & Social Media Manager in 2011. Prior to working at Healthline, Tracy served as principal at SF Web Consulting, where she helped a diverse clientele define and achieve their online marketing goals. While there, she consulted for large corporations such as CBS and New Resource Bank as well as surgeons, attorneys, wineries, small businesses, and non-profits.
Tracy graduated with honors from University of California San Diego with a BA in Economics and a minor in Psychology. Immediately following college, she joined the US Peace Corps and served as a Microenterprise Development Volunteer in Costa Rica. On the side, she enjoys traveling, biking, practicing her Spanish, exploring San Francisco, and indulging in exceptional eats.
Nelson Hernandez — Interactive Designer
Nelson is a graphic designer with more than 10 years experience and a strong curriculum that demonstrates conceptual problem solving in advertising. He is in charge of evolving the visual design and usability of Healthline.com, conceptualizing and designing editorial packages, and streamlining Healthline.com's clinical applications into a coherent and cohesive user experience.
Before joining Healthline, Nelson was the art director and lead-designer at MyPoints.com where he oversaw the creative resources, design aesthetic, and content objectives for all projects related to MyPoints.
Nelson also served as the principal for 3.6.75 Design, where he helped a diverse clientele to connect with their audience by creating exceptional online campaigns that viewers could relate to. His diversity, as well as his passion for arts and technology, has allowed him to work for and consult with clients such as The DVD Group at Universal Studios, Wells Fargo, Cisco, and AMD, among others.
Nelson holds two degrees in Digital Media and Film Production from Full Sail University in Orlando, FL., and a specialized degree in Audio Recording Engineering from El Taller de Arte Sonoro in Venezuela. He has also taken graphic design courses under the MFA Program of the Academy of Arts University in San Francisco.
Michael Patton, RN — Director, Clinical Knowledge Representation
As Director of Clinical Knowledge Representation, Michael Patton oversees the work of four clinical terminologists. Patton graduated from University of San Francisco (USF) in 1999 with a Baccalaureate in Nursing. Shortly after passing the California Board of Registered Nursing exam he enrolled in the Masters of Nursing program at USF. Upon graduation with a Masters in Organizational Management and Informatics, he embarked on a medical and surgical nursing career. In 2005, Patton accepted a position within the Informatics Department at Healthline Networks. After two years of building the core taxonomy, Patton was recruited to build out the Clinical Quality Assurance Department where he assembled an international team of experts that provides daily clinical oversight. Currently his team is part of the search R&D team, providing developers with algorithm rules, monitoring recall and precision and making taxonomy refinement.
Pragnesh Hariawala, MD, MBA — Senior Manager, Medical Informatics
Pragnesh Hariawala, MD; MBA heads a team of doctors in US and India, and is responsible for the accuracy and completeness of Healthline Networks medical taxonomy, which includes translation of medical concepts into consumer friendly names. He comes to us from the windy city (Chicago) where he worked for Blue Cross Blue Shield of Illinois for nine years in the Health-care Management and Subscriber Services divisions.
As a Medical Informatics Specialist lead at Healthline Networks he is constantly involved in finding ways to incorporate disease prevention aspects into a patient's health care plan. The core work involves organizing medical subjects and assigning appropriate concepts from medical terminologies.
Pragnesh obtained his medical degree (MD) from University of Mumbai, India. Thereafter, he practiced as a family practitioner for two years and worked as a medical officer in a multispecialty hospital for four years. Pragnesh earned his MBA in Healthcare Administration from Loyola University, Chicago.
Bijal Shah, MD, MPH, CPC — Clinical Informatics Specialist
Dr. Bijal Shah is a Clinical Informatics Specialist at Healthline Networks. She has a number of years of experience in the healthcare industry and has been working in the healthcare sector for over a decade.
After having practiced and worked in India as a clinician in a private hospital, she moved to California. Bijal worked at University of Southern California (USC); University of California Los Angeles (UCLA) and University of California San Francisco (UCSF) in various capacities ranging from Clinical Research to Clinical Revenue Cycle.
At Healthline Networks, she works in the Informatics team that works on organizing medical subjects and assigning appropriate concepts from medical terminologies; developing graphical representations of medical concept relationships; managing and transforming medical terminology.
She obtained her medical degree from Bombay (Mumbai) University, India and Master's degree in Public Health (MPH) from University of California, Los Angeles (UCLA).
Dr. Kenneth R. Hirsch, M.D.
Ken earned his M.D. from Washington University in St. Louis, MO and did his postgraduate training in both Internal Medicine and Hepatology at UCSF. He did additional postgraduate training at the NIH in Allergy & Immunology. Subsequently, Ken worked as the Chief of Hepatology at the Washington DC VAMC and served on the faculties of the medical schools at both Georgetown and George Washington Universities.
He also has years of experience in pharmaceutical research in industry as well as serving on advisory boards for both national medical societies and regulatory bodies.
In addition to his medical pursuits, Ken has a longstanding interest in bioinformatics, applications of internet technologies for education, gourmet cooking, and organic farming.